Athlead student team wins Fox Sports University challenge after being tasked with getting casual Fox viewer interested in boxing

Though challenging, project provided creative freedom and hands-on learning for students. By Jerry Duggan Strategic Communication Student Columbia, Mo. (Sept. 19, 2019) — When the four 2018-19 AdZou teams representing Fox Sports learned the project for their strategic communication capstone would involve professional boxing, they were a bit intimidated. Although the mission to develop strategies … Continued

Ericson – BJ ’04, MA ’05 – Harnesses Twin Passions of PR, CMV Foundation

By Jerry Duggan Columbia, Mo. (Aug. 26, 2019) — Coming off of successful tenures at FleishmanHillard and Monsanto, Becky Ericson was enjoying working at the public relations consulting firm she founded in 2015 when an unexpected twist in her personal life changed everything. Shortly after Ericson became pregnant with her second son, she learned she … Continued

Megan Crabb Spends Summer 2019 Interning with Navistar International

By Jerry Duggan Columbia, Mo. (Aug. 9, 2019) — Megan Crabb, a senior studying strategic communication from Sugar Grove, Illinois, has spent her summer working for Navistar International as a corporate communications intern. Crabb applied to 70+ internships before landing what she calls “the one she truly wanted.” In a typical day at Navistar, she … Continued

Teoh, Heo Share Experiences as International Students

Columbia, Mo. (July 22, 2019) — When Walter Williams founded the world’s first School of Journalism in 1908, he wanted it to have an international presence. In addition to founding MU’s J-School, Williams later helped start China’s first journalism school in 1928 and sent scholars from Mizzou to teach at Chinese universities. As a result … Continued

AdZou Team Impresses Client, the SE Missourian

Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued

Alaina Curran Kick-Starts Her Music Career in L.A. with Capitol Records

By Jerry Duggan Columbia, Mo. (June 10, 2019) — Alaina Curran was in “Netflix and pajama mode” when she got a phone call that changed her life forever. The day after getting a rejection from her dream company, her morale was low. She picked up a burrito from Chipotle and hunkered down at her apartment … Continued

NSAC Advances to Semifinals, Comes up Just Short of Nationals

Columbia, Mo. (June 3, 2019) — The 2019 National Student Advertising Competition (NSAC) team at the Missouri School of Journalism recently completed this year’s competition, placing ninth in the nation. The team missed out on being one of the eight teams to make the national finals by a fraction of a point. This was the … Continued

Students Gain Hands-On Experience Developing Campaigns to Attract Audiences to Boxing

Fox Sports has option to implement winning team’s marketing ideas By Jennifer Nelson Columbia, Missouri (May 29, 2019) — Four undergraduate strategic communication teams gained hands-on marketing experience this spring as they developed national marketing campaigns to increase viewership of Premier Boxing Champions on Fox Sports. As part of its Fox Sports University (FSU) program, … Continued

Journalism School Faculty Member, Students Reflect on Tap Day Experiences

Columbia, Mo. (May 28, 2019) — From Virginia to Texas to the open farmland of mid-Missouri, Jeannette Porter, Mitchell Davis and Holly Enowski all came to MU with high ambition, but none ever expected to be recognized in this way. The three were among a handful of individuals from strategic communication to be tapped into … Continued

Emilie Scott, BJ ’15, Starts a Revolutionary Company to Reduce Pollution

By Jerry Duggan Columbia, Mo. (May 18, 2019) — For Emilie Scott, motivation often comes as a result of frustration. She was tired of standing by and watching as the planet deteriorated. She recycled and supported eco-friendly companies, but felt her individual actions weren’t making enough of an impact. She had to do something big. … Continued