Mojo Ad presents 2020 State of the YAYA: Under No Illusion

Missouri School of Journalism strategic communication students uncover in-depth research on the 18- to 24-year-old market By Jerry Duggan, Maddie Dunkmann, Jordan Helterbrand, Jennifer Fowler Columbia, Mo. (Dec. 10,2019) — Mojo Ad, the premier, student-staffed ad agency at the Missouri School of Journalism, helped pave the way for marketers across the country to target the 18- … Continued

Missouri School of Journalism Strategic Communication students attend Publicis Multicultural Talent Pipeline conference

Seniors Jennifer Fowler and Adrianna Talavera network, come away inspired by event. By Jerry Duggan Columbia, Mo. (Nov. 8, 2019) — Senior Missouri School of Journalism Strategic Communication students Jennifer Fowler and Adrianna Talavera attended the Publicis Multicultural Talent Pipeline, an event focused on giving talented students from multicultural backgrounds a chance to network with … Continued

Missouri School of Journalism Senior Carly Berthiaume gains experience with internship at Alzheimer’s Association

Berthiaume was the first-ever communications and marketing intern for the Alzheimer’s Association Tennessee Chapter. By Jerry Duggan Columbia, Mo. (Nov. 8, 2019) — Alzheimer’s disease was something senior Carly Berthiaume was all too familiar with when she applied to be a summer intern at the Tennessee Chapter of the Alzheimer’s Association in Nashville. Both of … Continued

Missouri School of Journalism Professor Margaret Duffy presents research at Oxford University

Her talk centered on her research findings concerning corporate reputation management in a social media world. By Jerome Duggan Columbia, Mo. (Oct. 21, 2019) — Missouri School of Journalism Professor Margaret Duffy recently presented her research at the Oxford Center for Corporate Reputation conference earlier this year. The Oxford Center is an independent research center within Oxford … Continued

Athlead student team wins Fox Sports University challenge after being tasked with getting casual Fox viewer interested in boxing

Though challenging, project provided creative freedom and hands-on learning for students. By Jerry Duggan Strategic Communication Student Columbia, Mo. (Sept. 19, 2019) — When the four 2018-19 AdZou teams representing Fox Sports learned the project for their strategic communication capstone would involve professional boxing, they were a bit intimidated. Although the mission to develop strategies … Continued