Strategic Communication
AdZou students score big with FOX Sports, FIFA World Cup
A select group of students were given unique opportunity to compete for a campaign proposal with big time client by Lexi Symonds Students at the Missouri School of Journalism got a chance to make their mark on the world’s biggest women’s soccer championship, The FIFA Women’s World Cup. During the spring semester, four teams of … Continued
Missouri School of Journalism students head overseas for the summer for internships and adventure
Background photo: Andrew Stutesman | Unsplash After two summers plagued with COVID-19 and travel restrictions, students packed their bags and renewed their passports to participate in the School’s Global Program’s offerings. By Lexi Symonds Nearly half of all University of Missouri journalism students study away. The School’s Global Program offers a wide variety of options … Continued
Journalism students help put the ROAR into Mizzou Athletics
By Lexi Symonds After two years of just seeing people in boxes on a screen, the annual ROARS award show was back in person this year, orchestrated by the students of the J4214 Integrated Sports Production Class. This awards show — described as “part ESPYs, part Oscars, all Mizzou” — is dedicated to the players, … Continued
Tiger travels to the tundra: How Kieran Malloy defies the odds
By Kelly Lopez The Canadian Tundra typically isn’t a place you’ll find many tigers. However, this summer that will change when Kieran Malloy ventures out into the wilds of Canada. Malloy is a well-known student across the MU campus, having participated in many academic and social organizations such as MOJO Ad, Homecoming Steering Committee, Greek … Continued
Making it real
A student team from the Missouri School of Journalism is set to pitch an advertising campaign for a national client during the National Student Advertising Competition Holly Higginbotham knows there is no better way to learn about the advertising campaign process than to actually develop a campaign for a real client. That’s why Higginbotham, an … Continued
Missouri School of Journalism alumna makes health communication stick with work at Johnson & Johnson
By Gabi Bain Missouri School of Journalism alumna Casey Adams Jones, MA ’17, is putting the skills she honed at the School to work in the service of diversity and inclusion in the health care industry. As communications lead for U.S. Self Care at Johnson & Johnson Consumer Health, she’s proving that strategic communication is … Continued
Missouri School of Journalism alum creates website of resources for strategic communicators
By Abby Werner Renee Schilb, BJ ‘16, MA ‘17, wants to make the world of marketing and advertising more accessible. To do this, she recently built and launched a website called The Advertising Guidebook, that is full of resources related to strategy, creative and more. “One of my goals was to even the playing field … Continued
Strategic Communication alum continues Mizzou legacy as an Oscar Mayer Hotdogger
By Abby Werner For most people, the idea of driving a giant hot dog-shaped car around for a year doesn’t sound like a real job. But for Missouri School of Journalism students, it’s a viable career opportunity. Every year the Oscar Mayer Wienermobile recruits at the University of Missouri, hoping to find its next class … Continued
Doctoral student wins American Academy of Advertising’s Dunn Award
By Abby Werner Doctoral student Evgeniia Belobrovkina has been awarded the American Academy of Advertising’s Dunn Award for her research proposal on perceptions of public service announcements (PSAs) against domestic violence by Muslim and non-Muslim women in the United States. “I am very honored and happy to receive the Dunn Award from such an impactful … Continued
On your mark, get set, recruit!
Every year as we move into the spring semester there are a few events we know we can count on — virtual classes due to snow or ice, New Year’s resolutions that fall by the wayside and students worried about finding jobs and internships before the summer hits. That’s where the Strategic Communication Career Fair … Continued