Strategic Communication
Missouri School of Journalism students win nine American Advertising Awards
Strategic Communication students received recognition in a broad array of categories and will move on to the American Advertising Federation’s district competition By Austin Fitzgerald Columbia, Mo. (Feb. 14, 2022) — Missouri School of Journalism students have won nine awards as part of the American Advertising Federation’s (AAF) 2021-22 student competition. The students, who submitted … Continued
Alumna Jazmin Burrell makes Forbes 30 Under 30
By Abby Werner Strategic Communication alumna Jazmin Burrell, BJ ‘15, was recently named on the Forbes 30 Under 30 Marketing and Advertising list. She received the honor for the work she does as a creative strategist at social media company Snap Inc., as well as for her boutique creative shop Lizzie Della Creative Strategies. Burrell, … Continued
AAF chapter names a new president and vice president
By Abby Werner University of Missouri’s American Advertising Federation (AAF) chapter has a new president and vice president: Lily Williams and Reagan Van Eaton. They will select the rest of their executive board beginning in January. “I am really excited for this next year with AAF,” Van Eaton said. “COVID dependent, we are hoping to … Continued
Shelly Rodgers and the power of communication: The Missouri School of Journalism professor finding the human stories in advertising
Journalism Dean David Kurpius (left) and Commerce Bank Chairman and CEO Teresa Maledy (right) surprised Shelly Rodgers, strategic communication professor, with the news that she received the 2018 William T. Kemper Fellowships for Teaching Excellence. Photo: Nate Brown Columbia, Mo. (Jan. 6, 2022) — Shelly Rodgers’ renowned research works at the convergence of advertising and … Continued
Katrina Troy takes untraditional path to creative excellence
By Abby Werner Columbia, Mo. (Jan. 4, 2022) — Senior Katrina Troy has made the most of her college experience at the Journalism School. She has interned in New York, gotten involved with Relevant Youth (an advertising agency run by students), worked an off-campus job, changed journalism interest areas twice, and now serves as the … Continued
AdZou Challenge brings high school students from every corner of state to Missouri School of Journalism for marketing competition
Columbia, Mo. (Dec. 13, 2021) — High school students from across Missouri gathered at the Missouri School of Journalism Tuesday, Dec. 7 to compete in the inaugural AdZou Challenge, in which teams of five from 15 Missouri high schools vied to create the best advertising campaign for a hypothetical new Samsung phone. The competition was … Continued
PR Club kicks off with optimism
By Abby Werner There’s a new organization on campus for students who are interested in learning more about public relations: PR Club. The new club is the brainchild of Jon Stemmle, professor and strategic communication chair, and is in the beginning stages of development and execution. “I had this idea for PR Club because I … Continued
Summer fellowships at Missouri School of Journalism offer students from HBCUs a taste of grad school experience
There are more than 100 Historically Black Colleges and Universities in the U.S. The School of Journalism is working with them to show students what graduate school is all about By Austin Fitzgerald Columbia, Mo. (Nov. 5, 2021) — The Missouri School of Journalism is offering students at Historically Black Colleges and Universities (HBCUs) the … Continued
J-School professor co-writes book on employee communication
By Gabriella Bain Columbia, Mo. (Oct. 28, 2021) — There is an old saying that when opportunity knocks, you have to be willing to open the door. It was a literal knock at the door of Professor Jon Stemmle in early March 2018 that, three years later, has led to his new book, Engaging Employees … Continued
Journalism and Strategic Communication students have ‘A Reason to Roar’ about Homecoming
PR Committee and Tri-Director Jackson Ptasienski. From left to right: Jess Janorschke, Abby Blasingame,Tri-Director Jackson Ptasienski, Jared Fisch, Andrew Moore, Karsen Idelman By Abby Werner Mizzou’s Homecoming was back in the way that most people remember it pre-pandemic, with large events like the parade, talent show and student-run blood drive. Many journalism and strategic communication … Continued