Strategic Communication

Zach Massey

Meet new School of Journalism Professor Dr. Zach Massey

By Abby Werner The first time new Strategic Communication faculty member Dr. Zach Massey visited the University of Missouri was in 2002, when a high school friend of his who was on the Mizzou wrestling team invited him to come check out Columbia for the weekend. “When I got back home, a friend asked me … Continued

University of Missouri School of Journalism sundial and arch

Change in journalism school curriculum leads to Strategic Communication classes offered over summer for first time

By Abby Werner Columbia, Mo. (Sept. 22, 2021) — For the first time ever, three strategic communication classes were offered over the summer: JOURN 2200 Audiences and Persuasion, JOURN 4200 Principles of Strategic Communication, and JOURN 4952 Strategic Communication Research. This change was prompted by the restructuring of the School of Journalism curriculum. With this … Continued

Margaret Duffy

School of Journalism Professor Margaret Duffy publishes new book on power of visual communication

By Austin Fitzgerald Columbia, Mo. (Sept. 9, 2021) — A new book by Professor Margaret Duffy, Executive Director of the Novak Leadership Institute, examines the quickly-evolving field of visual communication and provides strategies for communicators in all professions to tell engaging stories by harnessing the power of images. “Visual Communication: Insights and Strategies” chronicles the … Continued

Never lose touch | Happy camper

MOJO Ad campaign helps Missourians reconnect with nature

By Kelly Lopez During the pandemic, most people were stuck inside of their homes, nervous to go out in public spaces for fear of becoming infected and endangering their families. One of the few refuges people had was spending time in the great outdoors. This summer, the Missouri Department of Conservation (MDC) launched a campaign … Continued

AdZou Eagles

Missouri School of Journalism students get hands-on experience creating campaigns for real-world clients

Members of AdZou team Eagle developed a campaign for their client Missouri REALTORS. Top row: Gabby Ferguson, Anna Callis, August Windau, Emma Brouster Bottom row: Abby MacKinnon (AdZou instructor), Emily Housey, Lauren Barish, Sydney Ryan AdZou wraps up another successful semester, albeit virtually By Abby Werner Columbia, Mo. (July 7, 2021) — This past semester … Continued

Skills gained in strategic communication classes help prepare alumni for the rigors of law school.

Next stop: Law school

Skills gained in strategic communication classes help prepare alumni for the rigors of law school. By Abby Werner Columbia, Mo. (June 7, 2021) — For some students, a degree in Strategic Communication is the end goal. But for others, they take what they learned in undergrad at the world’s best journalism school and apply it … Continued

MOJO Ad, Team Tandem

School of Journalism’s MOJO Ad presents annual State of the YAYA report

Marketers across the country tuned in to uncover insight into how they can better target this elusive 18- to 24-year-old demographic. By Zach Taylor Columbia, Mo. (May 19, 2021) — MOJO Ad just had its grand finale. The premier, student-staffed ad agency at the Missouri School of Journalism put the spotlight on the youth and … Continued

Holly Higginbotham

Associate Professor Holly Higginbotham awarded the McIntyre Professorship for Teaching Excellence

The award comes with a $10,000 salary supplement for next academic year. Columbia, Mo. (May 14, 2021) — Associate Professor Holly Higginbotham is the 2021 recipient  of the Missouri School of Journalism’s O.O. McIntyre Professorship. The award recognizes teaching excellence and comes with a $10,000 salary supplement for the 2021-22 academic year. Higginbotham teaches strategic communication courses … Continued