Strategic Communication
Missouri Strategic Communication team advances to National Student Advertising Competition finals
By Abby Werner Columbia, Mo. (May 12, 2021) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) team is one of eight collegiate teams that has been selected to compete in this year’s national finals on June 3-4. More than 2,000 students from colleges and universities across the country entered the competition, run … Continued
Missouri School of Journalism students elected MSA President and Vice President
Juniors Landon Brickey and Emily Smith were inaugurated on April 6; they plan to use their strategic communication skills to convey what resources MSA has at its disposal. By Abby Werner Columbia, Mo. (May 11, 2021) — Two Missouri School of Journalism students have been elected to lead the University of Missouri student body. Juniors … Continued
The coronavirus pandemic creates opportunities for School of Journalism AdZou capstone class innovation
By Zach Taylor Columbia, Mo. (May 5, 2020) — The Missouri School of Journalism students aren’t the only ones learning — its professors are learning, too. Todd Fuller, adjunct professor, prefers to teach in-person. He teaches graduating seniors taking the School’s capstone course AdZou, where they work in small teams to bring fresh perspectives to their … Continued
Recent Journalism School Graduate goes above and beyond in the professional world
By Zach Taylor Columbia, Mo. (April 6, 2021) — For those of us that like to share our opinions about brands on social media, sometimes it feels like we are speaking into the void. One Mizzou strategic communication graduate wants you to know that isn’t the case. Jordan Helterbrand (BJ ‘19, MA ‘20) hears you. … Continued
The ADDY Awards offer Missouri School of Journalism students a gold and silver lining to the pandemic
Strategic Communication students took home four times as many local ADDY Awards as they did last year. Each winner advances to the District 9 competition. By Zach Taylor Columbia, Mo. (March 8, 2021) — The coronavirus pandemic has made this school year hard for Missouri School of Journalism strategic communication students and faculty. But there is … Continued
New School of Journalism core curriculum course debuts with a Strategic Communication spin
Associate Professor Holly Higginbotham leads her J2200 Audience & Persuasion class via Zoom on Feb. 24, 2021. The course is required of all current freshman and sophomore students as part of the school’s new curriculum. By Zach Taylor Columbia, Mo. (Feb. 25, 2020) – The Missouri School of Journalism prides itself on staying on top … Continued
Meet School of Journalism’s newest Strategic Communication faculty member
By Zach Taylor Columbia, Mo. (Feb. 24, 2021) — For the School of Journalism’s newest Strategic Communication professor — who also doubles as the University of Missouri assistant vice chancellor for research, engagement and extension — it all started with Indiana Jones. The fictional professor of archaeology inspired Dr. Susan Renoe (BA ‘97, MA ‘99) … Continued
J-School Strategic Communication senior named one of the nation’s 50 most promising multicultural students
By Zach Taylor Columbia, Mo. (Feb. 22, 2020) — One strategic communication student has plans to change the world, and she’s off to a good start. Mikaela Ashley, BJ ‘21, recently attended the American Advertising Federation’s (AAF) Most Promising Multicultural Students Program, which annually awards 50 of the nation’s best advertising talent with the networking … Continued
Three J-School Strategic Communication students participate in Publicis Multicultural Talent Pipeline conference
By Zach Taylor Columbia, Mo. (Feb. 9, 2021) – J-School Strategic Communication students Mikaela Ashley, Kieran Malloy and Lauren Dismond were selected to attend the Publicis Multicultural Talent Pipeline (MCTP), an event focused on helping skilled people from multicultural backgrounds get their foot in the media industry’s door. “The Publicis MCTP event is three days … Continued
J-School Strategic Communication alumna is playing an important role in the fight against COVID-19
By Zach Taylor Columbia, Mo. (Feb. 4, 2021) — Doctors aren’t alone in the fight against COVID-19; communications specialists are playing a significant role as well. Mariah Cox (BJ ‘19, MA ‘20) started working as a communications specialist for the Jackson County Health Department in Kansas City, Missouri, in June 2020, at the height of … Continued