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Advertising Age: The Principles of Advertising and Marketing Communication at Work

Advertising Age: The Principles of Advertising and Marketing Communication at Work
Publication Authors:
  • Esther Thorson
  • Margaret Duffy
    • Why I chose Mizzou: Kathleen, Journalism. The "Missouri Method" is very intimidating, but even more rewarding. I have felt like an asset to the journalism industry during my time here and am excited to have the Mizzou School of Journalism on my resume.

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    • Degrees and Programs
      • Undergraduate Degrees
        • Journalism
        • Strategic Communication
      • Graduate Degrees
        • Master’s
        • Online Master’s
        • Online Certificate
        • Doctoral Program
        • Doctoral Fellowships
      • Curriculum
      • Undergraduate Admissions
      • Scholarships
      • High School Programs
        • High School Summer Workshops
        • Resources for High School Teachers
    • Our Stories
      • Latest News
      • Event Calendar and Speakers
      • J-School Live Webcam
    • Real-World Experiences
      • Professional Media Outlets
        • AdZou
        • Columbia Missourian
        • KBIA 91.3 FM
        • KOMU TV-8
        • Missouri Business Alert
        • MOJO Ad
        • Vox Magazine
      • Global Programs
      • Centers and Institutes
        • Frank Lee Martin Journalism Library
        • McDougall Center for Photojournalism Studies
        • Mississippi River Basin Ag & Water Desk
        • Jonathan B. Murray Center for Documentary Journalism
        • Novak Leadership Institute
        • Donald W. Reynolds Journalism Institute (RJI)
      • Other Opportunities
        • Contests and Award Programs
        • Internships and Career Services
    • Alumni and Giving
      • Ways to Give
      • Dean’s Leadership Circle
        • 1908 Society
        • Walter Williams Society
      • Class Notes
        • Submit a Class Note
      • Profiles in Success
        • Submit an Alumni Profile
      • Staying Connected
    • Research
      • News
      • PRIME Lab
      • Undergraduate Research
    • People
      • Faculty
      • Faculty Emeritus
      • Endowed Chairs
      • Staff
      • Doctoral Students
      • Adjunct
    • The J-School
      • Dean’s Office
      • Leadership Team
      • The J-School Legacy
      • Mission and Strategic Plan
      • Awards
        • The Missouri Honor Medal
        • Our Pulitzer Prize Winners
      • Student Clubs and Organizations
      • Industry Connections
      • Public Accountability
      • Contact

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