Tag: Twitter
PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response
New Theoretical Approach Could Provide Public Relations Professionals with a Tool to Better Respond to Various Audiences During Crises By Nathan Hurst MU News Bureau Columbia, Mo. (July 27, 2016) — Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, … Continued
How Public Outrage on Twitter Affects Organizations in Crisis
Missouri School of Journalism Doctoral Students Explore Conversations about the NFL and Concussions Columbia, Mo. (May 4, 2016) — Two Missouri School of Journalism doctoral students, Douglas Wilbur and Danielle Myers, innovatively applied a public relations theory to a situation involving the National Football League (NFL), popular culture and health issues. The theory applied, contingency … Continued
Vox Magazine Students Use Digital Tools to Catch Vibe of Roots ‘N’ Blues ‘N’ BBQ Festival
Mobile-Friendly Coverage Kept Attendees Connected to the Event Columbia, Mo. (Oct. 13, 2014) — Vox Magazine continued to expand its mobile and digital journalism repertoire with three days of live reporting from the 2014 Roots ‘N’ Blues ‘N’ BBQ festival. A team of 20 students covered the outdoor music fest, which drew thousands of fans … Continued
Twitter Use Linked to Infidelity and Divorce, MU Study Finds
By Nathan Hurst MU News Bureau Columbia, Mo. (April 7, 2014) — Twitter and other social networking services have revolutionized the way people create and maintain relationships. However, new research shows that Twitter use could actually be damaging to users’ romantic relationships. Russell Clayton, a doctoral student in the University of Missouri School of Journalism, … Continued