By Maggie Pelter

For aspiring designers, experienced artists and even those who simply appreciate the beauty of good design, the Visual Communications Club (VCC) at the Missouri School of Journalism offers a space for students to hone their creative skills. Led by Isaac Lewis, the club’s co-founder and president, VCC strives to inspire and connect students through workshops, insightful guest speakers and collaborative projects.

“The mission of the Visual Communications Club is to provide hands-on activities and foster a collaborative community where students can develop their visual communications skills,” Lewis explained.

By participating in design challenges and receiving critiques from club members, strategic communication students not only sharpen their skills but also produce valuable pieces for their portfolios. VCC’s emphasis on practical, real-world applications is further strengthened through connections with industry professionals, giving members access to vital resources they will need in their future careers.

Frank Corridori, the club’s faculty adviser, emphasized the importance of this exposure.

“Given that there are limited course offerings in our program, one of the biggest things students get out of joining the club is hearing from design professionals and visual communicators other than myself,” Corridori said. “The variety of perspectives is crucial for beginners, as the field is vast and there’s so much to learn.”

Unlike other clubs in the School of Journalism, which tend to focus on marketing or client-based work, VCC sets itself apart by concentrating solely on the creative side of visual communication.

“We don’t work with clients or in an agency setting,” Lewis said. “Our focus is on education and networking, providing a bridge for all programs to come together and emphasize passion over profit.”

This unique approach draws a diverse membership base, with architecture, art, IT, textile and apparel management, along with strategic communication students.

Corridori echoed this, adding, “The club is for anyone and everyone on campus who is interested in design. All are welcome.”

Supporting both beginners and experienced designers, VCC offers a range of sessions, from “Graphic Design 101” to “Adobe 101” workshops. The club has also invited guest speakers who discuss topics such as opening your own agency, essential insights into using Adobe software and agency life. These events give members the chance to explore different aspects of design, from mastering technical skills to navigating the business side of the creative industry.

“Isaac and their team have brought in design studio owners, creative department heads, and former students who are now professionals,” Corridori said. “It’s a great balance of learning, socializing and playing around with design.”

Every month, VCC’s design challenge serves as another opportunity for growth. These exercises push members to solve creative problems with specific constraints, encouraging them to apply design fundamentals and learn about copyright.

“You learn by doing,” Lewis said, highlighting the value of gaining hands-on experience.

Corridori further stressed the importance of practical learning.

“Technical tutorials and workshops are things I don’t always have time to cover in class,” Corridori said. “Going through them with the club will be a huge benefit to students interested in joining.”

Looking into the future, Lewis and the club’s executive board have big plans for growth. They hope to introduce more ambitious programs like agency trips and museum visits, with dreams of attending an Adobe conference. Mentorship is already a key part of VCC’s structure, but Lewis envisions adding mock interviews and further expanding the club’s professional development resources as they work toward building a legacy for the club.

“The possibilities are endless,” Lewis said.

The club creates a welcoming atmosphere where students can meet new people, explore leadership opportunities, and network in a relaxed setting.

Corridori is enthusiastic about the direction the club is taking, noting, “Working as a designer often means long hours behind a screen, so it’s refreshing to have a space to socialize, share ideas and connect with others who share your passion. VCC offers a chance to bring our creative community together beyond the digital world.”

For more information, follow VCC on Instagram at @mu.vcc.

Updated: October 30, 2024