Research
Research Suggests Chinese Public Relations Strategies Could Benefit from a More Open, Honest Approach
Columbia, Mo. (April 29, 2010) — What constitutes effective public relations strategies is an ongoing discussion among professionals in the field, as well as the general public. A Missouri School of Journalism researcher recently studied the effectiveness of public relations strategies employed in China during the SARS crises of 2002. Ernest Zhang, the China program … Continued
The Joy is in the Social Hunt
MU Researcher Finds Facebook Users Enjoy Searching for Friends the Most By Nathan Hurst MU News Bureau Columbia, Mo. (April 22, 2010) — The popularity of social networking websites has grown dramatically in recent years. One of the most popular sites, Facebook.com, now boasts more than 350 million users worldwide. With so many people interacting … Continued
Who Is Injured Determines Who Gets the Blame
MU Study Finds that Consumers Blame Organizations for Crises More When the Injured Party Is a Consumer, Rather Than a Member of the Organization By Nathan Hurst MU News Bureau Columbia, Mo. (April 15, 2010) — When crises such as the recent Toyota recalls occur, public relations practitioners develop strategies to minimize damage to company … Continued
Two Missouri Journalism Faculty Elected to Key AEJMC Committees
Columbia, Mo. (April 13, 2010) — Charles Davis and Lee Wilkins have been elected to two key committees of the Association for Education in Journalism and Mass Communication. Each will serve a three-year term. Davis, an associate professor of journalism studies and executive director of the National Freedom of Information Coalition, was named to the … Continued
9/11 Terrorist Attacks Changed Americans’ Views of Foreign Cultures, Journalism Research Shows
By Nathan Hurst MU News Bureau Columbia, Mo. (March 26, 2010) — The Sept. 11, 2001, terrorist attacks impacted the United States in many ways. From a drastic re-evaluation of homeland security to sending the nation into war, the attacks affected millions of Americans. Now, a Missouri School of Journalism researcher has examined the cultural … Continued
Public Health Meetings Help Communities During Epidemics, MU Study Indicates
By Nathan Hurst MU News Bureau Columbia, Mo. (March 19, 2010) — The H1N1 outbreak last fall created a public outcry for more information on the risks and treatment of the quickly spreading disease. Although public health institutions across the country were holding meetings, little was known about their impact on the general public. Now, … Continued
MU Researcher Finds More Effective Ways to Converge Media
New Study Will Help Online Reporters Optimize Results By Nathan Hurst MU News Bureau Columbia, Mo. (March 4, 2010) — The Internet has created many new opportunities in the past two decades. For news organizations, it has given an outlet for a virtually unlimited amount of space to post content. The Internet now allows news … Continued
Five Students Present Papers; Perry Elected President; Winfield Receives Kobre Award at the American Journalism Historians Association Convention
By Angela Hamilton Master’s Student Missouri School of Journalism Columbia, Mo. (Nov. 24, 2009) — Five Missouri School of Journalism students presented papers – including one selected as a runner-up for the outstanding student paper award – at the annual American Journalism Historians Association convention held in Birmingham, Ala. In addition, Earnest Perry, chair of … Continued
Highlighting Racial Disparities Increases Coverage and Effectiveness of Health News, MU Researchers Find
By Emily Smith MU News Bureau Columbia, Mo. (Nov. 19, 2009) — Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to … Continued
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Readers’ Physiological Responses to Online Content Provides New Insight for Advertisers By Emily Smith MU News Bureau Columbia, Mo. (Nov. 13, 2009) — Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet & American Life Project survey. Half of these adults use the Web … Continued