Research
Health Journalists Utilize Audience, Other Media to Build News Agenda, MU Researchers Find
By Emily Smith MU News Bureau Columbia, Mo. (Aug. 17, 2009) — Approximately one-fifth of Americans follow health news very closely, according to the Pew Research Center. To identify how the demand for health stories is met, University of Missouri researchers surveyed national health journalists about their development of story ideas and use of expert … Continued
Winner of Biotech University’s Reporting Contest to Receive a Free Trip to Europe
Columbia, Mo. (Aug. 12, 2009) — An all-expense-paid blogging trip to Europe in 2010 is the grand prize awaiting some talented J-School student as part of a unique workshop and reporting contest on biotechnology being held this fall on the University of Missouri campus. The day-and-a-half workshop, called Biotech University, is designed to introduce Missouri School … Continued
Missouri Journalism Faculty, Students to Present 50 Scholarly Papers, Lead 21 Sessions at Upcoming Research Conference
Five Papers Receive Top Honors; Vox Magazine Earns Four Awards Columbia, Mo. (July 22, 2009) — Missouri School of Journalism faculty and students will present an impressive number of refereed scholarly papers — a total of 50 — at the 2009 Association for Education in Journalism and Mass Communication convention Aug. 5-8 in Boston. For the … Continued
Strategic Communication Professor Named Associate Editor of Journal of Interactive Advertising
Columbia, Mo. (July 13, 2009) — Kevin Wise, an assistant professor at the Missouri School of Journalism, is one of two new associate editors of the Journal of Interactive Advertising. Wise’s research explores how different features of online media affect cognition and emotion. A special emphasis is in how different features of advergames affect both … Continued
MU Researchers Offer Insights for Advancing Health Communication through Digital Media
By Emily Smith MU News Bureau Columbia, Mo. (May 27, 2009) — Digital media are changing the environment for communicating health information. In a new book, Health Communication in the New Media Landscape, University of Missouri researchers examine how the digital media revolution is affecting health and health care in the United States. Effective health … Continued
Missouri Faculty, Students Present 36 Papers at ICA Conference
One on Health News Agenda-Building Selected as a Top Public Relations Paper Columbia, Mo. (May 19, 2009) — Missouri School of Journalism continues to be well represented in research on the national scene, as 36 papers written or co-authored by current students and faculty were accepted for the upcoming International Communication Association convention in Chicago. ICA … Continued
Graduate Student Earns Prestigious Smith/Patterson Fellowship in Health Communication
Columbia, Mo. (April 22, 2009) — Growing up in rural Marthasville, Mo., in a family of nurses, doctors and pharmacists, the new Smith/Patterson Fellow at the University of Missouri learned about health and science every night around the dinner table. Teresa Shipley, inspired by these conversations, responded to these challenges in her own way – … Continued
Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
Columbia, Mo. (April 7, 2009) — Researchers from the Missouri School of Journalism recently completed a comprehensive comparison of citizen journalism sites (news sites and blogs) and traditional media Web sites. They found that despite ongoing reports of financial troubles and cutbacks, legacy media are more comprehensive and more technologically advanced than citizen media and … Continued
HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research
Columbia, Mo. (Nov. 14, 2008) — The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced online methodologies. HCD Research is partnering with the Psychological Research on Information and Media Effects (PRIME) Lab, while the project is funded … Continued
Research Reveals Effective Anti-Tobacco Ads Should Either Scare or Disgust Viewers
However, Combining Both Fear and Disgust Appeals in the Same Ad Decreases Viewers’ Attention, Understanding By Emily Smith MU News Bureau Columbia, Mo. (Oct. 24, 2008) — Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people … Continued