Research Reveals Effective Anti-Tobacco Ads Should Either Scare or Disgust Viewers

However, Combining Both Fear and Disgust Appeals in the Same Ad Decreases Viewers’ Attention, Understanding By Emily Smith MU News Bureau Columbia, Mo. (Oct. 24, 2008) — Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people … Continued

New Book Highlights the Role of the News Media in Eliminating Racial Differences in Health Care

Journalism Professor, Alumna, Hope to Promote Smart Health Decisions By Emily Smith MU News Bureau Columbia, Mo. (Oct. 15, 2008) — News media outlets reported last year the results of two studies that highlighted the increasing problem of health disparities. The U.S. Department of Health and Human Services defines health disparities as population-specific differences in the … Continued

Professor Emeritus Keith Sanders Wins AEJMC Presidential Award for Distinguished Service to Journalism

Columbia, Mo. (Oct. 13, 2008) — Keith Sanders, professor emeritus of the Missouri School of Journalism, received the 2008 Presidential Award for Distinguished Service to mass communication and journalism from the Association for Education in Journalism and Mass Communication. Sanders accepted the award during the organization’s recent business meeting in Chicago. Keith Sanders, left, stands … Continued

Gifts from Chinese Guests Express Respect and Admiration for the World’s First School of Journalism on the Occasion of the Centennial/Dedication Celebration

Symbolic Items Include a Carved Sandalwood Tiger, a Jade Seal and Embroidered Cloths More than 40 Chinese news media and academic officials attended the recent centennial/dedication celebration, bringing special gifts to express their congratulations and appreciation for the century-long relationship they have enjoyed with the Missouri School of Journalism. In this article, Ernest Zhang, coordinator … Continued

Advergames: Theme of Game Is Secret to Success

MU Researchers Find that Advergames Thematically Related to Brand Are Most Effective By Emily Smith MU News Bureau Columbia, Mo. (Oct. 8, 2008) — It’s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by … Continued

Professor Betty Winfield Wins Inaugural Award from American Journalism Historians Association

Columbia, Mo. (Sept. 23, 2008) — University of Missouri Curators’ Professor Betty Houchin Winfield of the Missouri School of Journalism was recently named the first recipient of the National Award for Excellence in Teaching awarded by the American Journalism Historians Association (AJHA). Betty Houchin Winfield The inaugural award, which honors excellence in the teaching of journalism and mass communication history, was … Continued

The Columbia Missourian Wins 28 Awards from Missouri Press Association

By Breanna Holman Columbia Missourian Columbia, Mo. (Sept. 19, 2008) — The Columbia Missourian received 28 awards from the 2008 Missouri Press Association‘s Better Newspaper Contest, the winners of which were announced Saturday. Traci Angel Katie Barnes Charlotte Bellis Jeff Birnbaum Katie Harmon Sarah Horne Derek Kravitz Tori Moss Jessica Nunez Megan Rolland Jake Siegel … Continued

Assistant Professor Holly Edgell Named Region 7 Director of the Society of Professional Journalists

Columbia, Mo. (Sept. 19, 2008) — Holly Edgell, an assistant professor at the Missouri School of Journalism and an Emmy Award-winning executive producer at KOMU-TV, has been named to the national board of the Society of Professional Journalists. Holly Edgell Edgell will serve as Region 7 director, representing the states of Iowa, Kansas, Missouri and Nebraska. SPJ … Continued