Humans of Strat Comm: Carolyn Welter

Columbia, Mo. (March 13, 2016) — Senior Carolyn Welter is never afraid to take on a new challenge. Originally from Prairie Village, Kansas, Carolyn came to Mizzou in 2012 ready to jumpstart her journalism career. “I had a really great experience as a student journalist in high school, so I knew the J-School would naturally … Continued

Strategic Communication Capstone Courses Set New Enrollment Record

AdZou and MOJO Ad Offer Extended Range of Services to Wide Range of Clients By Patrick LeBeau Columbia, Mo. (Feb. 18, 2016) — With 250 students enrolled, spring 2016 is a record breaker for the strategic communication capstone courses. MOJO Ad is working on a campaign for Bengay, the muscle and joint pain relief product … Continued

MOJO Ad Team Shares Mindset of Those Ages 18-24 to Los Angeles Agencies

The State of the YAYA (Youth and Young Adult) Report Features Insights and Marketing Strategies By Emilie Scott Public Relations Account Executive MOJO Ad Columbia, Mo. (April 7, 2015) — A team of eight MOJO Ad students from the Missouri School of Journalism presented the 2015 State of the YAYA report to top agencies in … Continued

Strategic Communication Career Fair Attracts a Record 45 Companies

Students’ Extensive Preparation Impresses Recruiters By Tori Dremonas Public Relations Account Executive MOJO Ad Columbia, Mo. (March 5, 2015) — Some of the world’s largest multinational agencies were among the record 45 companies that participated in the Strategic Communication Career Fair on Feb. 12 at the Reynolds Alumni Center on the University of Missouri campus. … Continued

American Association of Advertising Agencies Selects Ebony Francis for its Multicultural Advertising Internship Program

She Will Intern at DigitasLBi in San Francisco This Summer Columbia, Mo. (May 12, 2014) — The American Association of Advertising Agencies has selected Ebony Francis for its 2014 Multicultural Advertising Internship Program. Francis will serve a 10-week paid summer internship as an account management intern at DigitasLBi, a 4A’s member advertising agency located in … Continued

Workshops Prepare Students for Strategic Communication Career Fair

Personal Branding, Social Media Presence and Resume Reviews Among the Topics Discussed Columbia, Mo. (Feb. 6, 2014) — Strategic communication students planning to attend the annual Strategic Communication Career Fair recently participated in three workshops designed to develop their professional presence. Missouri School of Journalism students learned about Branding Yourself: How to Keep Your Name … Continued

Famous Footwear Taps MOJO Ad to Reach the Youth and Young Adult Market

Missouri School of Journalism’s Student-Staffed Ad Agency Delivers 3 Campaign Recommendations By Marissa Ferri Public Relations Account Executive MOJO Ad Columbia, Mo. (May 28, 2013) — Famous Footwear, a leading shoe retailer of Brown Shoe Company, challenged MOJO Ad to differentiate their brand from other shoe retailers in the market at the beginning of the … Continued

MOJO Ad Students Visit 8 Minneapolis Advertising Agencies and Media Companies

The Group Shared Insights about 13- to 17-Year-Olds in the ‘State of the Next YAYA’ Presentation By Sam Presperin Public Relations Account Executive MOJO Ad Columbia, Mo. (March 12, 2013) — Twelve MOJO Ad students from the Missouri School of Journalism recently visited eight Minneapolis advertising agencies and media companies to learn more about the … Continued

MOJO Ad to Develop Integrated Campaigns for National Chain Famous Footwear

By Susan Visscher Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 12, 2013) — MOJO Ad, the Missouri School of Journalism’s student-staffed, professional-services advertising agency, will develop integrated strategic communication campaign ideas for Famous Footwear during the spring semester. The campaigns will target the Youth and Young Adult (YAYA) market, those in the 18 … Continued