MOJO Ad campaign helps Missourians reconnect with nature

By Kelly Lopez During the pandemic, most people were stuck inside of their homes, nervous to go out in public spaces for fear of becoming infected and endangering their families. One of the few refuges people had was spending time in the great outdoors. This summer, the Missouri Department of Conservation (MDC) launched a campaign … Continued

School of Journalism’s MOJO Ad presents annual State of the YAYA report

Marketers across the country tuned in to uncover insight into how they can better target this elusive 18- to 24-year-old demographic. By Zach Taylor Columbia, Mo. (May 19, 2021) — MOJO Ad just had its grand finale. The premier, student-staffed ad agency at the Missouri School of Journalism put the spotlight on the youth and … Continued

A glimpse into the ‘YAYA’ during the COVID-19 pandemic

Because of the pandemic, this year’s State of the YAYA Report, prepared by the University of Missouri School of Journalism’s professional advertising agency, will be like no other report before it. The COVID-19 pandemic has caused more than a year’s worth of unprecedented events in the lives of today’s 18- to 24-year-olds, disrupting their formative … Continued

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

MOJO Ad teams finish the semester remotely, present findings amid COVID-19 pandemic

Spring 2020 clients included the Missouri Department of Conservation and Nevada Department of Wildlife. By Jerry Duggan An indispensable part of every strategic communication senior’s final semester at the Missouri School of Journalism is the capstone experience. Although this year’s spring semester looked a little different from previous ones, with all classes moving online in … Continued

MOJO Ad presents 2020 State of the YAYA: Under No Illusion

Students working at MOJO Ad, the premier ad agency at the Missouri School of Journalism, uncovered nine insights about the Youth and Young Adult market and presented them through the annual State of the YAYA Live Webcast on Dec. 3, 2019. Missouri School of Journalism strategic communication students uncover in-depth research on the 18- to … Continued

Missouri Students Report on Detroit Auto Show, Share Research Findings with GM Executives and PR Agencies

Missouri School of Journalism students recently traveled to Detroit for the North American International Auto Show and the opportunity to present their research findings to executives and communications team members at General Motors. Student-Staffed MOJO Ad Agency Snags Chevrolet as Its 2018-19 Client By Jennifer Nelson Columbia, Mo. (Feb. 8, 2019) — A trip to … Continued

MOJO Ad Hosts Strategic Communication Career Fest

By Elizabeth Berg, Emily Pagano and Keena Patel MOJO Ad Public Relations Account Executives Columbia, Mo. (Feb. 26, 2018) — The Missouri School of Journalism brought students and recruiters together for a successful day of networking at the annual Strategic Communication Career Fest on Feb. 8 in the Reynolds Alumni Center. Approximately 400 junior, senior, … Continued

MOJO Ad Announces New Staff and Client: Dairy Queen

Columbia, Mo. (Sept. 26, 2017) — The Missouri School of Journalism’s premiere student-staffed, professional advertising agency announced its client for the 2017-18 academic year – Dairy Queen. Dairy Queen is a well-established, national brand that has been providing consumers with satisfying treats and food since 1940. Based in Minneapolis, Dairy Queen has more than 6,700 … Continued

3 Workshops Prepare Students for Strategic Communication Career Fair

Professionals Share Insider Tips on Applications, Resumes, Portfolios By Alexis Schaefer, Julia Brun, Miranda Lee and Marta Witko Columbia, Mo. (Feb. 24, 2017) — Top agency professionals from New York City to Los Angeles and Dallas to Chicago shared helpful tips and insider perspectives in a series of workshops to help students on their journey … Continued