MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

MOJO Ad presents 2020 State of the YAYA: Under No Illusion

Students working at MOJO Ad, the premier ad agency at the Missouri School of Journalism, uncovered nine insights about the Youth and Young Adult market and presented them through the annual State of the YAYA Live Webcast on Dec. 3, 2019. Missouri School of Journalism strategic communication students uncover in-depth research on the 18- to … Continued

Missouri Students Report on Detroit Auto Show, Share Research Findings with GM Executives and PR Agencies

Missouri School of Journalism students recently traveled to Detroit for the North American International Auto Show and the opportunity to present their research findings to executives and communications team members at General Motors. Student-Staffed MOJO Ad Agency Snags Chevrolet as Its 2018-19 Client By Jennifer Nelson Columbia, Mo. (Feb. 8, 2019) — A trip to … Continued

MOJO Ad Hosts Strategic Communication Career Fest

By Elizabeth Berg, Emily Pagano and Keena Patel MOJO Ad Public Relations Account Executives Columbia, Mo. (Feb. 26, 2018) — The Missouri School of Journalism brought students and recruiters together for a successful day of networking at the annual Strategic Communication Career Fest on Feb. 8 in the Reynolds Alumni Center. Approximately 400 junior, senior, … Continued

MOJO Ad Announces New Staff and Client: Dairy Queen

Columbia, Mo. (Sept. 26, 2017) — The Missouri School of Journalism’s premiere student-staffed, professional advertising agency announced its client for the 2017-18 academic year – Dairy Queen. Dairy Queen is a well-established, national brand that has been providing consumers with satisfying treats and food since 1940. Based in Minneapolis, Dairy Queen has more than 6,700 … Continued

3 Workshops Prepare Students for Strategic Communication Career Fair

Professionals Share Insider Tips on Applications, Resumes, Portfolios By Alexis Schaefer, Julia Brun, Miranda Lee and Marta Witko Columbia, Mo. (Feb. 24, 2017) — Top agency professionals from New York City to Los Angeles and Dallas to Chicago shared helpful tips and insider perspectives in a series of workshops to help students on their journey … Continued

Students, Recruiters Map Out Their Futures Together at Career Fair

The Strategic Communication Career Fair Drew More than 115 Recruiters from 51 Companies By Alexis Schaefer, Julia Brun, Miranda Lee and Marta Witko Columbia, Mo. (Feb. 24, 2017) — The 10th annual Strategic Communication Career Fair – the largest in its history – drew more than 115 recruiters and 51 companies from around the country … Continued

Fall 2016 @Mizzou: Student Enjoys Mojo Experience and Team Bond

By Renee Sospenzi Columbia, Mo. (Dec. 13, 2016) — Strategic communication senior Clayton Conness reviews a marketing insights report created by MOJO Ad, a student-staffed professional ad agency. As the account executive on his team, Conness writes creative briefs, monitors budgeting and ensures the team’s creative work aligns with their overall campaign strategy. Through research, … Continued

Humans of Strat Comm: Carolyn Welter

Columbia, Mo. (March 13, 2016) — Senior Carolyn Welter is never afraid to take on a new challenge. Originally from Prairie Village, Kansas, Carolyn came to Mizzou in 2012 ready to jumpstart her journalism career. “I had a really great experience as a student journalist in high school, so I knew the J-School would naturally … Continued

Strategic Communication Capstone Courses Set New Enrollment Record

AdZou and MOJO Ad Offer Extended Range of Services to Wide Range of Clients By Patrick LeBeau Columbia, Mo. (Feb. 18, 2016) — With 250 students enrolled, spring 2016 is a record breaker for the strategic communication capstone courses. MOJO Ad is working on a campaign for Bengay, the muscle and joint pain relief product … Continued