MOJO Ad
MOJO Ad Students Present Final Campaigns to U.S. Fish and Wildlife Service
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Dec. 17, 2012) — MOJO Ad students proposed three different ways to encourage natural resource stewardship and volunteerism among the Youth and Young Adult (YAYA) market during their final campaign presentations to the U.S. Fish and Wildlife Service (USFWS) on Nov. 30. USFWS Midwest … Continued
Reaching Young Adults: Using Communications Expertise from the Missouri School of Journalism to Engage Young Adults in USFWS Volunteer Opportunities
By Ashley Spratt Communications Coordinator U.S. Fish and Wildlife Service Columbia, Mo. (Oct. 30, 2012) — The U.S. Fish and Wildlife Service (USFWS), the nation’s premiere agency dedicated to the protection, conservation and management of fish, wildlife and our natural resources, faces an unprecedented challenge of engaging a generation of tech-savvy, highly diverse, and highly … Continued
New White Paper Shows Youth and Young Adult Employees Value Long-Term Benefits
By Cole Donelson YAYA Connection Columbia, Mo. (May 11, 2012) — New research reveals employees in all fields of work in the YAYA (Youth And Young Adults) demographic, those 18 to 24 years, value opportunities for career growth and healthcare coverage over other features offered by employers. These and other findings are now available in … Continued
Strategic Communication Students Participate in Award-Winning Mindfire Program
Senior Jordan Tatman Awarded $100 for Winning Idea New York (May 7, 2012) — Missouri School of Journalism strategic communication students are among those from 40 elite and diverse universities around the world to participate in Mindfire. This idea engine – just awarded the Silver SABRE Award for PR Product of the Year by the … Continued
MOJO Ad Students Present Annual State of the YAYA to Chicago Advertising Agencies
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (April 19, 2012) — Twelve MOJO Ad students visited nine Chicago advertising agencies and companies March 27-30 to present the annual State of the YAYA report and learn more about the advertising world. Representing some of the world’s leading brands like McDonalds, Proctor & … Continued
MOJO Ad Releases 2011 ‘State of the YAYA’
New Report Provides Insights about the 18-to-24-Age Group, Including How They Use Social Media, Desire Feedback and View Decision Making By Kimberly Long MOJO Ad Columbia, Mo. (Oct. 24, 2011) — New phones purchased in the coming year by those in the 18-to-24-age group will almost certainly have Internet capabilities, according to the just-released 2011 … Continued
Missouri School of Journalism Joins 4A’s as an Associate Educational Member
New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued
Barbara Ifshin Receives the MU Excellence in Education Award
Strategic Communication Faculty Member Cited for Work with MOJO Ad Columbia, Mo. (April 19, 2011) — Barbara Ifshin, a member of the strategic communication faculty and director of account management and planning for MOJO Ad, is a recipient of the 2011 Excellence in Education Award at the University of Missouri. Members of the campus community … Continued
MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative
By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued
MOJO Ad Pitches Mobile Platform Strategies to Television Bureau of Advertising Executives
TVB Plans to Develop One Student-Produced Campaign for Its Member Stations By Ryan Meyer Public Relations Account Executive MOJO Ad Columbia, Mo. (March 20, 2008) — With television advertisers looking to find new ways of reaching younger consumers who live in a digital world, the nation’s leading trade association for broadcast television turned to MOJO … Continued