MOJO Ad
Missouri School of Journalism Joins 4A’s as an Associate Educational Member
New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued
Barbara Ifshin Receives the MU Excellence in Education Award
Strategic Communication Faculty Member Cited for Work with MOJO Ad Columbia, Mo. (April 19, 2011) — Barbara Ifshin, a member of the strategic communication faculty and director of account management and planning for MOJO Ad, is a recipient of the 2011 Excellence in Education Award at the University of Missouri. Members of the campus community … Continued
MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative
By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued
MOJO Ad Pitches Mobile Platform Strategies to Television Bureau of Advertising Executives
TVB Plans to Develop One Student-Produced Campaign for Its Member Stations By Ryan Meyer Public Relations Account Executive MOJO Ad Columbia, Mo. (March 20, 2008) — With television advertisers looking to find new ways of reaching younger consumers who live in a digital world, the nation’s leading trade association for broadcast television turned to MOJO … Continued
MOJO Ad Launches Web Site
Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued