Strategic Communication Students Participate in Award-Winning Mindfire Program

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Senior Jordan Tatman Awarded $100 for Winning Idea

New York (May 7, 2012) — Missouri School of Journalism strategic communication students are among those from 40 elite and diverse universities around the world to participate in Mindfire. This idea engine – just awarded the Silver SABRE Award for PR Product of the Year by the Holmes Group – optimizes digital influence in a year when social media tools seemed to reign supreme.

Mindfire asks students to submit communication solutions for client challenges across diverse industries such as healthcare, consumer packaged goods, business-to-business technology and commercial agriculture. While client challenges and ideas on Mindfire are confidential, participating clients include brands such as FedEx, IBM, Frito-Lay North America, IKEA, WhiteWave Foods, Nokia and Mattel. Mindfire was created by global public relations firm Ketchum, a unit of Omnicom Group Inc.

Jordan Tatman
Jordan Tatman

Senior Jordan Tatman won a $100 prize for a winning idea submitted during the 2011 to 2012 academic year. Tatman, of Plano, Texas, will intern this summer at the Moroch agency in Dallas on the Midas automotive account. She will be a media planner for MOJO Ad when she returns to campus in the fall. MOJO Ad is the Missouri School of Journalism’s student-staffed, professional-services advertising agency that focuses on the ultra-savvy youth and young adult audience (18 to 24 years).

The Missouri School of Journalism joined Mindfire as a founding member in October 2010. In exchange for ideas to help solve real-world public relations challenges faced by large global companies, students receive career coaching, training and job alerts from Ketchum, along with a prize provided by the client that issues each challenge.

Updated: June 8, 2020

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