The Professional Capstone Agency Provides Ad and Public Relations Solutions for Brands Around the World
Columbia, Mo. (Sept. 23, 2013) — AdZou, a strategic communication agency at the Missouri School of Journalism, has launched a new website. The improved functionality, design and navigation showcases the work produced for previous clients and provides information about the agency for future clients and students.
Navigation buttons in the shape of speech balloons highlight the key areas of the site: process, projects, for students, for clients, the Missouri method and hire us. The energy and fresh thinking the students bring to each project is reflected in the site’s colors of orange, black and white.
“We’re very proud of the work our students produce, and this new site offers an inviting way for prospective clients, alumni, and other friends of the School to see it,” said Margaret Duffy, strategic communication faculty chair.
AdZou is the professional capstone class for seniors studying strategic communication in the School. Graduating students work in small teams to create a complete research-based advertising and public relations campaign for a real company or organization. AdZou will serve approximately 25 clients during the 2013-14 academic year. Previous clients have included international brands such as Anheuser Busch and AT&T and national companies such as Veterans United Home Loans and Champs Chicken. The agency also serves a number of regional and local clients.
The site pulls together the social media community – Facebook, Twitter, LinkedIn and Instagram – of the School’s strategic communication area.
Funding for the new AdZou website came from Sally Dewitt, BJ ’71. Several strategic communication faculty and staff members contributed to the website content including Jon Stemmle and Jamie Flink, assistant professors, and Kathy Sharp, coordinator. Assistant Professor Frank Corridori designed the site, and Patrick O’Brien, BJ ’08, provided technical support.