AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

AdZou students offer audience targeting tips to boost reach of Global Journalist

AdZou team Tigers World Wide spent months conducting primary and secondary research to form a strategy that could help adapt the Global Journalist brand to the digital age. 20-year-old J-School media outlet, established by the late Stuart Loory, prepares to reach new subscribers. Columbia, Mo. (June 10, 2020) — When Global Journalist (GJ) first began … Continued

AdZou teams present findings to clients over Zoom

Team Waterboys: Top row, from left: Chelsea Roemer, Erin Popielewski, Katherine Musacchio, Emma Fordyce. Bottom row: Ben Schlueter, Rachel Brunts James Yoon. Even though the final presentations were different, the work and dedication were the same as other semesters, just virtual. By Jerry Duggan Columbia, Mo. (May 18, 2020) — Every semester has its ups … Continued

AdZou Team Impresses Client, the SE Missourian

Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued

Missouri School of Journalism Students Gain Hands-On Experience Working for Fee-Based Clients

In the enduring Missouri Method tradition of learning-by-doing, strategic communication seniors spent the spring 2019 semester working at AdZou developing fully-fleshed-out, research-based, creative marketing and advertising campaigns for 18 local and regional fee-based clients. AdZou’s Impact? $5,000 in One Day. By Jennifer Nelson Columbia, Mo. (May 17, 2019) — Twenty-eight teams consisting of 211 strategic … Continued

Fall 2018 Graduates Wrap Up With Impressive Work Through The AdZou Capstone

by Emily Cook Columbia, Mo. (Dec. 20, 2018) — It comes as no surprise that the Missouri School of Journalism employs the Missouri Method – learning by doing – in the senior capstone. This semester, six student teams completed the AdZou capstone as part of the strategic communication program. AdZou is a full-service, student-staffed agency … Continued

Journalism School Team’s Award-Winning Project Inspires Ocean Spray Ad Campaign

Working with tighter-than-normal deadlines, a 20-member student team at the University of Missouri placed third in a nationwide advertising campaign designed for Ocean Spray, and the “conspiracy theorist” theme of their work inspired a recent campaign produced by the ag cooperative. By Jennifer Nelson Columbia, Mo. (Nov. 9, 2018) — An advertising campaign designed for … Continued

Students Bring Home the Gold in Fox Sports University Competition

Columbia, Mo. (July 27, 2018) — Strategic communication student Shelby Connelly had hoped to work in the Fox Sports lab as part of the AdZou capstone since she was a sophomore. Little did she know that she would be one of seven students on Team Black and Goal during the 2018 spring semester who won … Continued

AdZou Students Gets Behind-the-Scenes Look at Super Bowl LI Preparations

The Winning Team Contributed Ideas for Virtual Reality and 360 Video as Part of National FOX Sports University Competition Houston (Feb. 8, 2017) — When spring 2016 AdZou teams presented their strategies to FOX Sports University executives, designed to drive digital engagement before and after Super Bowl LI, the Missouri School of Journalism students had … Continued