AdZou students offer audience targeting tips to boost reach of Global Journalist

20-year-old J-School media outlet, established by the late Stuart Loory, prepares to reach new subscribers. Columbia, Mo. (June 10, 2020) — When Global Journalist (GJ) first began airing on the radio in 2000, the internet was in its infancy, and mostly an afterthought to broadcasters. Things have changed in the ensuing years and GJ’s current … Continued

AdZou teams present findings to clients over Zoom

Even though the final presentations were different, the work and dedication were the same as other semesters, just virtual. By Jerry Duggan Columbia, Mo. (May 18, 2020) — Every semester has its ups and downs, but the spring 2020 semester presented a challenge that AdZou students had never had to adapt to before: all classes … Continued

Fall 2018 Graduates Wrap Up With Impressive Work Through The AdZou Capstone

by Emily Cook Columbia, Mo. (Dec. 20, 2018) — It comes as no surprise that the Missouri School of Journalism employs the Missouri Method – learning by doing – in the senior capstone. This semester, six student teams completed the AdZou capstone as part of the strategic communication program. AdZou is a full-service, student-staffed agency … Continued

Humans of Strat Comm: Alise Murawski

Columbia, Mo. (April 15, 2016) — It’s easy to find strategic communication senior Alise Murawski in a crowd. Just look for the student with the huge smile on her face. Whether she’s studying in “The RJI Fishbowl” or chatting with friends in the Student Center, Alise radiates the pride she feels as part of the … Continued

Humans of Strat Comm: Tim Ryan

Columbia, Mo. (March 19, 2016) — Senior Tim Ryan is an involved and dedicated strategic communication student. Tim originally came to MU interested in pursuing graphic design through the Art department. After realizing he could gain these skills through strategic communication courses, Tim knew that he had found his academic home. These days, Tim serves … Continued

AdZou Team Travels to LA After Winning Inaugural Fox Sports University Competition

Student Team’s Proposal Assists Fox Sports Production and Marketing Efforts By Patrick LeBeau Columbia, Mo. (Oct. 12, 2015) — A team of AdZou students from the Missouri School of Journalism traveled to Los Angeles on Aug. 7-8 after winning the Fox Sports University strategic campaign competition. The team beat out 15 other teams from three … Continued

AdZou Team Completes Its First International Assignment

Strategic Communication Students Create Campaign for USAID Project in Mozambique Columbia, Mo. (July 28, 2015) — An AdZou team created its first international campaign on a project that was part of a USAID Ag 2 Africa grant initiative. The team was challenged to introduce a new and innovative bean to rural female farmers in Mozambique. … Continued

AdZou Wins First FOX Sports University Intercollegiate Competition

Team’s Market Research, Ideas for FOX Sports Flagship Show Beat Out 3 Other Universities Columbia, Mo. (June 10, 2015) — An AdZou team is the winner of the first-ever FOX Sports University intercollegiate competition, FOX Sports officials recently announced. AdZou is a strategic communication capstone course at the Missouri School of Journalism. “The students at … Continued

Fox Sports Midwest Airs TV Commercial Idea Created by AdZou Students

The ‘We Are Team STL’ Spot Features Cardinal, Blues and Rams Players, Announcers By Caroline Murray Columbia, Mo. (Sept. 19, 2014) — Television advertisements featuring the St. Louis Cardinals, Blues and Rams developed by strategic communication students will premiere on Fox Sports Midwest on Friday, Sept. 19. Missouri School of Journalism students Paige Ebert, Kelly … Continued

AdZou Helps the Pettis County Health Center Rebrand Its Image

The Communication Plan Aims to Increase Utilization of Services By Rebecca Dell Columbia, Mo. (Oct. 18, 2013) — The work of a Missouri School of Journalism AdZou campaign team is helping the Pettis County Health Center reach its community with a rebranded image. The health center is implementing the students’ recommendations mere months after receiving … Continued