AdZou students win challenging client for the 2023 Spring semester

32 students have the unprecedented opportunity to work alongside the United States Football League As the United States Football League heads into its second season, FOX Sports has approached AdZou — the School’s professional ad agency that serves as a capstone course for graduating seniors — this spring with the task of creating holistic marketing campaigns … Continued

AdZou partners with Fox Sports to create advertising campaign

Students were asked to create on-air, digital and out-of-home tactics, letting their creativity fly. Columbia, Mo. (July 21, 2021) — AdZou students working with Fox Sports during the 2021 spring semester were given a once-in-a-lifetime opportunity: to create an advertising campaign for the newly branded Fox Corporation. For the past 11 years, the Missouri School … Continued

Missouri School of Journalism students get hands-on experience creating campaigns for real-world clients

Members of AdZou team Eagle developed a campaign for their client Missouri REALTORS. Top row: Gabby Ferguson, Anna Callis, August Windau, Emma Brouster Bottom row: Abby MacKinnon (AdZou instructor), Emily Housey, Lauren Barish, Sydney Ryan AdZou wraps up another successful semester, albeit virtually By Abby Werner Columbia, Mo. (July 7, 2021) — This past semester … Continued

The coronavirus pandemic creates opportunities for School of Journalism AdZou capstone class innovation

By Zach Taylor Columbia, Mo. (May 5, 2020) — The Missouri School of Journalism students aren’t the only ones learning — its professors are learning, too. Todd Fuller, adjunct professor, prefers to teach in-person. He teaches graduating seniors taking the School’s capstone course AdZou, where they work in small teams to bring fresh perspectives to their … Continued

AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

AdZou students offer audience targeting tips to boost reach of Global Journalist

AdZou team Tigers World Wide spent months conducting primary and secondary research to form a strategy that could help adapt the Global Journalist brand to the digital age. 20-year-old J-School media outlet, established by the late Stuart Loory, prepares to reach new subscribers. Columbia, Mo. (June 10, 2020) — When Global Journalist (GJ) first began … Continued

AdZou teams present findings to clients over Zoom

Team Waterboys: Top row, from left: Chelsea Roemer, Erin Popielewski, Katherine Musacchio, Emma Fordyce. Bottom row: Ben Schlueter, Rachel Brunts James Yoon. Even though the final presentations were different, the work and dedication were the same as other semesters, just virtual. By Jerry Duggan Columbia, Mo. (May 18, 2020) — Every semester has its ups … Continued

AdZou Team Impresses Client, the SE Missourian

Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued

Missouri School of Journalism Students Gain Hands-On Experience Working for Fee-Based Clients

In the enduring Missouri Method tradition of learning-by-doing, strategic communication seniors spent the spring 2019 semester working at AdZou developing fully-fleshed-out, research-based, creative marketing and advertising campaigns for 18 local and regional fee-based clients. AdZou’s Impact? $5,000 in One Day. By Jennifer Nelson Columbia, Mo. (May 17, 2019) — Twenty-eight teams consisting of 211 strategic … Continued