Journalism School Team’s Award-Winning Project Inspires Ocean Spray Ad Campaign

Working with tighter-than-normal deadlines, a 20-member student team at the University of Missouri placed third in a nationwide advertising campaign designed for Ocean Spray, and the “conspiracy theorist” theme of their work inspired a recent campaign produced by the ag cooperative. By Jennifer Nelson Columbia, Mo. (Nov. 9, 2018) — An advertising campaign designed for … Continued

Students Bring Home the Gold in Fox Sports University Competition

Columbia, Mo. (July 27, 2018) — Strategic communication student Shelby Connelly had hoped to work in the Fox Sports lab as part of the AdZou capstone since she was a sophomore. Little did she know that she would be one of seven students on Team Black and Goal during the 2018 spring semester who won … Continued

AdZou Students Gets Behind-the-Scenes Look at Super Bowl LI Preparations

The Winning Team Contributed Ideas for Virtual Reality and 360 Video as Part of National FOX Sports University Competition Houston (Feb. 8, 2017) — When spring 2016 AdZou teams presented their strategies to FOX Sports University executives, designed to drive digital engagement before and after Super Bowl LI, the Missouri School of Journalism students had … Continued

Humans of Strat Comm: Alise Murawski

Columbia, Mo. (April 15, 2016) — It’s easy to find strategic communication senior Alise Murawski in a crowd. Just look for the student with the huge smile on her face. Whether she’s studying in “The RJI Fishbowl” or chatting with friends in the Student Center, Alise radiates the pride she feels as part of the … Continued

Humans of Strat Comm: Tim Ryan

Columbia, Mo. (March 19, 2016) — Senior Tim Ryan is an involved and dedicated strategic communication student. Tim originally came to MU interested in pursuing graphic design through the Art department. After realizing he could gain these skills through strategic communication courses, Tim knew that he had found his academic home. These days, Tim serves … Continued

AdZou Team Travels to LA After Winning Inaugural Fox Sports University Competition

Student Team’s Proposal Assists Fox Sports Production and Marketing Efforts By Patrick LeBeau Columbia, Mo. (Oct. 12, 2015) — A team of AdZou students from the Missouri School of Journalism traveled to Los Angeles on Aug. 7-8 after winning the Fox Sports University strategic campaign competition. The team beat out 15 other teams from three … Continued

AdZou Team Completes Its First International Assignment

Strategic Communication Students Create Campaign for USAID Project in Mozambique Columbia, Mo. (July 28, 2015) — An AdZou team created its first international campaign on a project that was part of a USAID Ag 2 Africa grant initiative. The team was challenged to introduce a new and innovative bean to rural female farmers in Mozambique. … Continued

AdZou Wins First FOX Sports University Intercollegiate Competition

Team’s Market Research, Ideas for FOX Sports Flagship Show Beat Out 3 Other Universities Columbia, Mo. (June 10, 2015) — An AdZou team is the winner of the first-ever FOX Sports University intercollegiate competition, FOX Sports officials recently announced. AdZou is a strategic communication capstone course at the Missouri School of Journalism. “The students at … Continued

Fox Sports Midwest Airs TV Commercial Idea Created by AdZou Students

The ‘We Are Team STL’ Spot Features Cardinal, Blues and Rams Players, Announcers By Caroline Murray Columbia, Mo. (Sept. 19, 2014) — Television advertisements featuring the St. Louis Cardinals, Blues and Rams developed by strategic communication students will premiere on Fox Sports Midwest on Friday, Sept. 19. Missouri School of Journalism students Paige Ebert, Kelly … Continued

AdZou Helps the Pettis County Health Center Rebrand Its Image

The Communication Plan Aims to Increase Utilization of Services By Rebecca Dell Columbia, Mo. (Oct. 18, 2013) — The work of a Missouri School of Journalism AdZou campaign team is helping the Pettis County Health Center reach its community with a rebranded image. The health center is implementing the students’ recommendations mere months after receiving … Continued