MARGARET DUFFY (Ph.D., University of Iowa) is professor of Strategic Communication at the Missouri School of Journalism and Executive Director of the Novak Leadership Institute (NLI). The NLI was endowed by a $21.6 million grant from former YUM! Brands CEO David Novak, an alumnus of the Missouri School of Journalism. The Institute offers an innovative approach to leadership education uniquely rooted in the principles of strategic communication and advertising. Our mission is to prepare lifelong leaders who will make a positive and meaningful impact in their organizations and communities.
An author and consultant, Duffy conducts research and advises media organizations around the world. Her diverse consulting clients include Estee Lauder and the U.S. Army and she has obtained grants from the Pew and Knight Foundations. An award-winning scholar, Duffy’s research focuses on leadership, organizational communication, visual communication, narrative, digital media, and persuasion. She is a former marketing executive and serves on the board of the Institute for Advertising Ethics.
Awards
- Nominated, MU Faculty-Alumni Award (2011)
- President’s Award, Missouri Press Association (2009)
- Socrates Award for Teaching Excellence (1998)
Books
- Thorson, E. & Duffy, M. (2011). Advertising Age: Principles of Advertising and Integrated Marketing Communication at Work. Mason, OH: Southwestern Cengage Learning.
Book Chapters
- Duffy, M., Page, J., & Young, R. (2012). It’s just a joke: Racist rhetoric and pass-along email images of Obama. In Assessing Evidence in a Postmodern World. Bonnie Brennen, Ed. Nieman Research Conference Proceedings.
- Duffy, M. & Thorson, E. (2008). Emerging trends in the new media landscape and their impact on health communication. In Health Care Communication in the New Media Landscape. Jerry Parker and Esther Thorson, Eds. New York: Springer Publishing Company, 93-116.
- Thorson, E. & Duffy, M. (2008). Health communication in the new media landscape. In Health Care Communication in the New Media Landscape. Jerry Parker and Esther Thorson, Eds. New York: Springer Publishing Company, 437-446.
- Thorson, E, & Duffy, M. & Schumann, D. W. (2007). The Internet waits for no one. In Internet Advertising: Theory and Practice. Esther Thorson and David Schuman, Eds. Mahwah, NJ: Lawrence Erlbaum Associates, 3-13.
- Duffy, M. (1994). Body of evidence: Studying women in advertising. In Utopia and Gender in Advertising: A Critical Reader. A. & L. Manca, Eds., 5-30. Lisle, IL: Procopian Press, 5-30.
Refereed Publications
- Ferucci, P., Tandoc, E., & Duffy, M. (2014). Modeling reality: The connection between behavior on reality TV and Facebook. Bulletin of Science, Technology & Society, 34, 99-107.
- Tandoc, E., Ferucci, P. & Duffy, M. (2014). Facebook use, envy, and depression among college students: Is Facebooking depressing? Computers in Human Behavior, 43, 139-146.
- Duffy, M. & Page, J. (2013). Does political humor matter? You betcha! Journal of Popular Culture, 46(3), 546-565.
- Duffy, M., Page, J, & Young, R. (2011). Obama as anti-American: Visual folklore in right-wing forwarded emails and construction of conservative social identity. Journal of American Folklore 125(496), 177-203.
- Lacy, S., Duffy, M., Riffe, D., Thorson, E. & Fleming, K. (2010). Citizen journalism web sites complement newspapers. Newspaper Research Journal Vol. 31 No. 2, p. 34-36.
- Lacy, S., Riffe, D., Thorson, E., & Duffy, M. (2009). Examining the Features, Policies, and Resources of Citizen Journalism: Citizen News Sites and Blogs. Web Journal of Mass Communication Research, 15.
- Page, J. & Duffy, M. (2009). Battle of visions: Dueling images of morality in US political campaign TV Ads. Communication, Culture and Critique, 1 (2), 110-135.
- Rodgers, S., Chen, Q., Duffy, M., & Fleming, K. (2006). Media usage as health segmentation variables. Journal of Health Communication, 12 (2), 105-119.
- Duffy, M. (2003). Web of hate: A fantasy theme analysis of the rhetorical vision of hate groups online. Journal of Communication Inquiry, 27 (3), 291-312.
- Brennen, B. & Duffy, M. (2003). If a problem cannot be solved, enlarge it: An ideological critique of the other in Pearl Harbor and September 11 New York Times Coverage. Journalism Studies, (1), 3-14.
- Duffy, M. (2000). There’s no two-way symmetric about it: A postmodern examination of public relations textbooks. Critical Studies in Media Communication, vol. 17 (3). 294-315.
- Duffy, M. (2000). Thoughts on public relations education: Can propaganda be good for you? Critical Studies in Media Communication, vol. 17 (3) (response), 377-381.
- Duffy, M. (1997). High stakes: A fantasy theme analysis of the selling of riverboat gambling in Iowa. Southern Communication Journal, 62 (2), 117-132.
- Duffy, M. & Gotcher, J. M. (1997). In their own words: Creating media literacy through the application of communication theories and research. Journal of Administrative Communication Association, 2, 125-132.
- Duffy, M. & Gotcher, J. M. (1996). Crucial advice on how to get the guy: The rhetorical vision of power and seduction in the teen magazine YM. Journal of Communication Inquiry, 20 (1), 32-48.
- Lafky, S., Duffy, M. & Berkowitz, D. (1996). Looking through gendered lenses: Female stereotyping in advertisements and gender role expectations. Journalism Quarterly, 73 (3), 379-388.
- Duffy, M. (1994). Ten prescriptions for surviving and thriving in the virtual organization. Public Relations Quarterly, 39 (2), 28-31.
Selected Publications
Books
- Esther Thorson, Margaret Duffy. Advertising Age: The Principles of Advertising and Marketing Communication at Work, Cengage Learning, 2012.
Related Articles
- Jul 20, 2018: Top Awards and Numerous Paper Presentations Among Missouri's Highlights at Upcoming Academic Conference
- Jun 5, 2018: Margaret Duffy Wins the McIntyre Professorship for Teaching Excellence
- Mar 19, 2018: Missouri School of Journalism Professor Awarded First 2018 Kemper Fellowship for Teaching Excellence
- Sep 15, 2017: David Novak, Co-Founder, Retired Chairman, CEO of Yum! Brands Gives $21.6 Million to MU School of Journalism
- May 24, 2017: Cultural Backgrounds of Media Organizations Affect International News Coverage, Study Finds
- May 24, 2017: Missouri Journalism Scholars to Present More Than 75 Papers at International Conference
- Jul 25, 2016: Faculty, Students, Alumni to Present Almost 90 Papers at Global Conference
- Mar 31, 2016: Research Provides New Insights into Youth and Young Adult Market
- Feb 19, 2016: Strategic Communication Capstone Courses Set New Enrollment Record
- Feb 3, 2016: New Book on Ethics Addresses Challenges in Advertising, Public Relations, Marketing
- Feb 1, 2016: Kwon Wins $1,650 Award for Research on Luxury Brand Behaviors
- Oct 21, 2015: Global Public Relations Executive, Alumnus Bob Leaf Gives Solomon Lecture
- Jul 15, 2015: Faculty, Alumni, Students to Present Papers at Global Research Conference
- May 28, 2015: Missouri Has Strong Presence at International Communication Conference
- Feb 4, 2015: If Facebook Use Causes Envy, Depression Could Follow
- Oct 16, 2014: Mizzou Alumni Association Honors 2 Journalism Faculty and Alumna with Faculty-Alumni Awards
- Sep 17, 2014: Professor Glen T. Cameron Receives Top International Public Relations Honor
- Jul 24, 2014: Missouri School of Journalism Faculty, Students and Alumni to Present 100-Plus Papers at International Conference; 18 Earn Top Paper Awards
- May 8, 2014: Strategic Communication Awards Celebrate Excellence and Achievements
- May 5, 2014: Missouri Journalism Scholars to Present 39 Papers at the International Communication Association Conference
- Feb 6, 2014: Workshops Prepare Students for Strategic Communication Career Fair
- Oct 7, 2013: Alumnus Helps Public Relations Students Learn Presentation and Entrepreneurial Skills
- Sep 23, 2013: AdZou Launches New Website with Improved Features for Clients and Students
- Aug 14, 2013: A Record Breaker: Missouri School of Journalism Faculty, Students and Alumni Present 114 Papers at International Conference; 11 Earn Top Paper Awards
- Aug 6, 2013: Analysis of Recent International Communication Association Program Highlights Exceptional Research Productivity of the School
- May 28, 2013: Famous Footwear Taps Mojo Ad to Reach the Youth and Young Adult Market
- May 28, 2013: Missouri School of Journalism Faculty, Students and Alumni to Present 33 Papers at the International Communication Association Conference in London
- Feb 12, 2013: Mojo Ad to Develop Integrated Campaigns for National Chain Famous Footwear
- Feb 12, 2013: The Missouri School of Journalism to Create Two New Online Master's Degree Options
- Sep 4, 2012: Five Missouri Journalism Faculty Receive Promotions, and the School Welcomes Six New Professors for the 2012-13 Academic Year
- Aug 14, 2012: Missouri School of Journalism Faculty, Students and Alumni Present 106 Papers at International Conference; 19 Earn Top Paper Awards
- May 16, 2012: Missouri School of Journalism Scholars to Participate in Global Research Conference
- Dec 5, 2011: Seven Soldiers Earn a Graduate Degree During December Commencement Ceremonies
- Oct 24, 2011: Mojo Ad Releases 2011 'State of the YAYA'
- Sep 15, 2011: Two BJ '61 Alumni Return for MAA Gold Medal Reunion
- Sep 8, 2011: Missouri Journalism Faculty, Students and Alumni Present 94 Papers at International Research Conference
- Sep 7, 2011: Missouri Strategic Communication Students' Winning Integrated Campaign Airs on Fox Sports Midwest
- May 17, 2011: Missouri School of Journalism Joins 4A's as an Associate Educational Member
- Apr 19, 2011: Barbara Ifshin Receives the MU Excellence in Education Award
- Jul 30, 2010: Faculty, Students to Serve as Moderators, Discussants and Panelists for 21 Sessions at AEJMC
- Jul 8, 2010: Citizen Journalism vs. Legacy News: The Battle for News Supremacy
- Jul 1, 2010: MU to Host New Advertising Ethics Institute
- Jun 7, 2010: Missouri Journalism Students, Faculty, Alumni to Present 12 Papers, Lead Panel Discussions at 2010 ICA Conference in Singapore
- Apr 29, 2010: Missouri's Strategic Communication Researchers Rank No. 1 in Advertising Publications
- Oct 26, 2009: Thorson, Duffy Surprised with President's Award at the Annual Missouri Press Association Convention
- Jul 22, 2009: Missouri Journalism Faculty, Students to Present 50 Scholarly Papers, Lead 21 Sessions at Upcoming Research Conference
- Apr 8, 2009: Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
- Sep 18, 2008: Missouri Journalism Associate Dean Receives Outstanding Educator Award
- Aug 8, 2008: Missouri Journalism Faculty, Graduate Students Present 36 Papers at AEJMC Conference
- May 27, 2008: Missouri Journalism Faculty and Students Presented 46 Papers at 2008 ICA Conference
- May 22, 2008: The Impact of a Changing Media Environment on Advertising Ethics to Be Explored in National Discussion
- Oct 1, 2007: Missouri School of Journalism Welcomes New Faculty for Fall 2007; Names Three to Acting Posts
- Sep 10, 2007: Empower MediaMarketing Partnership Establishes Benchmark for Collaboration
- Aug 30, 2007: Missouri Researchers Present 47 Papers, Panel Discussions at Leading Academic Conference
- Aug 24, 2007: Online Master's Degree Students Visit Campus for Three-Day Seminar
- Aug 24, 2007: University of Missouri-Columbia, Beijing Olympic Organizing Committee, Renmin University of China Sign 'Memorandum of Understanding'
- May 22, 2007: Four Mizzou Seniors Conduct Historic Preservation Survey for Course Final
- May 14, 2007: Missouri Journalism Professor, Researcher Receives University's 2007 Undergraduate Research Mentor Award
- Apr 26, 2007: Colin Kilpatrick Wins 2007 "Pat on the Back" Award
- Apr 3, 2007: Convergence Journalism Project Offers Media Outlet for Columbia Schools
- Mar 27, 2007: Strategic Communication Summit Highlights Evolving Media, Technology and Research
- Mar 20, 2007: Missouri Student-Athletes Honor Strategic Communication Professor as Most Inspiring Teacher
- Feb 14, 2007: Wal-Mart Corporate Affairs Director to Deliver Raymond M. Solomon Memorial Lecture
- Oct 24, 2006: Strategic Planning for Strategic Communication Education
- May 25, 2006: Missouri Journalism Faculty and Students to Present 31 Papers at 2006 ICA Conference in Germany
- May 4, 2006: Glen Cameron to Present the 2006 21st Century Corps of Discovery Lecture
- Apr 21, 2006: Mojo Ad Launches Web Site
- Mar 13, 2006: Carol H. Williams to Receive Missouri Honor Medal, Deliver Major Address on Market Segmentation
- Feb 13, 2006: BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture
- Dec 15, 2005: iLife, Camera, Action!
- May 16, 2005: Recent Advertising Graduate Selected for Northern India Program
- May 2, 2005: Topics Course Allows Students to Understand Brands, Self
- Feb 22, 2005: Missouri School of Journalism Receives $864,800 Gift
- Jan 28, 2005: Alumnus Bequeaths $2.5 Million Gift to Advertising Department
- Sep 9, 2004: The Missouri School of Journalism Welcomes Five New Faculty Members
- Aug 23, 2004: Missouri Faculty and Students Win Awards, Present Papers at Professional Conference
- Jun 7, 2004: MU Advertising Professor Named 'Most Promising' in Industry
- Apr 6, 2004: Vector Marketing Honors Student with $1,000 Gift to Advertising Department
- Mar 16, 2004: School Launches New Web Site for Health Communications Research
- Feb 16, 2004: Larry Powell Joins Missouri School of Journalism Faculty
- Jan 7, 2004: MU Advertising Professor Named 'Most Promising' in Industry
- Dec 18, 2003: Two Advertising Students Create TV Ads for Nokia and Win a Trip to the Sugar Bowl
- Dec 16, 2003: Student-Developed Campaign Wins Two National Awards
- Sep 22, 2003: New Advertising Department Chair Named