Missouri’s Strategic Communication Researchers Rank No. 1 in Advertising Publications

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Columbia, Mo. (April 29, 2010) — Strategic communication research at the Missouri School of Journalism leads that conducted at all other advertising and strategic communication programs in the U.S. and many abroad. The first-place ranking is based on total number of publications over the past 10 years.

A study presented at the 2010 annual meeting of the American Academy of Advertising¬†examined all scholarly publications of the Academy’s 300 American and international professors of advertising. The study showed that Missouri strategic communication researchers published in peer-reviewed journals across a broad range of top communication, journalism, education and health communication publications.

“The scholar’s work helps improve health outcomes and knowledge, provide guidance on increasing political socialization among young people, and understand the changing world of communication in the digital age.”

Margaret Duffy

Other top advertising and strategic communication research universities are the University of Georgia, the University of Tennessee, the University of Texas at Austin and Baruch College.

Among the top 100 advertising scholars, Missouri’s Associate Dean Esther Thorson ranked second, Professor Glen Cameron, eighth; Associate Professor Shelly Rodgers, 17th; and Assistant Professor Kevin Wise, 44th.

“Our faculty members are extraordinarily productive and offer important insights for academics and professionals who work to develop effective campaigns and programs,” said Margaret Duffy, chair of the strategic communication faculty. “Their work helps improve health outcomes and knowledge, provide guidance on increasing political socialization among young people, and understand the changing world of communication in the digital age.”

Study authors Eric Haley and Sally McMillan noted the surprising breadth of topics and journals that advertising professors published in over the 10-year period – 290 journals in all. They noted that, “Advertising scholars are making important research contributions beyond the traditional advertising, communication or business journals.” Haley and McMillan also said the study should “help in defining and promoting the role and value of advertising academic programs to university administrators and the broader academic community.”

The School has an active research agenda in all areas. During the 2009-2010 academic year, faculty and students published 32 journal articles, presented 89 refereed paper presentations, wrote nine books and 17 book chapters.

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Apr 29, 2010

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