Shelly Rodgers


Doctoral Faculty, Strategic Communication

140-A Walter Williams
Missouri School of Journalism
Columbia, MO 65211-1200

Areas of Expertise
  • Health Communication
  • Science Communication

Dr. Shelly Rodgers is a Professor of Strategic Communication in the Missouri School of Journalism. Rodgers is recognized for exceptional research productivity and impact in top advertising and health communication journals and is ranked as one of the most prolific scholars during the past 20 years based on her publication activity. She is an award-winning educator, honored with the University of Missouri’s William T. Kemper Fellowship for Teaching Excellence in 2018. She received the 2019 SEC Faculty Achievement Award and was featured for her outstanding record of research and scholarship in Time Magazine and Chronicle of Higher Education.

For nearly two decades, Dr. Rodgers has successfully led interdisciplinary teams of researchers, educators, practitioners, and every day citizens on health and science communication initiatives, garnering and overseeing nearly $30 million in grant funding. Dr. Rodgers is only the third female to serve as Editor-in-Chief of the Journal of Advertising, and is the elected 2010 President of the American Academy of Advertising.

For a complete list of scholarly research, please visit Dr. Rodgers Google Scholar page.


  • Recipient, SEC Faculty Achievement Award in recognition of scholarly and teaching excellence, University of Missouri, 2019.
  • Recipient, William T. Kemper Fellowship for Teaching Excellence, University of Missouri, 2018.
  • Ranked nationally as the 1st most productive Internet Advertising researcher and 5th most productive researcher in Internet Advertising, Marketing and Communication. Source: Cho, Chang-Hoan, and Hyoung Koo Khang, 2006), “The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003,” Journal of Advertising, 35 (3), 143-163).
  • Ranked nationally as 9th most cited Internet advertising scholar and 15th most cited Internet advertising journal article. Source: Kim, Juran, and Sally McMillan (2008), “Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources,” Journal of Advertising, 37 (1), 99-112.
  • Ranked internationally as 17th most productive advertising researcher in the American Academy of Advertising among 290 different journals. Source: Eric Haley and Sally McMillan (2010), “The Reach of Advertising Scholars’ Research” paper presented at the American Academy of Advertising Annual Conference Proceedings, Minneapolis, Minnesota, p. 86).
  • Ranked internationally as 32nd (out of 987) most productive advertising faculty based on refereed publications in the top three U.S. journals (Journal of Advertising, Journal of Advertising Research, and Journal of Current Issues and Research in Advertising). Source: Ford, John B., and Altaf Merchant, 2008, “A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006,” Journal of Advertising, 37 (3), 69-94.


  • Rodgers, Shelly, and Esther Thorson (2019), co-editors, Advertising Theory (2nd edition), New York and London: Routledge, Taylor & Francis Group.
  • Rodgers, Shelly, and Esther Thorson (2017), co-editors, Digital Advertising: Theory and Research (3rd edition), New York: Routledge, Taylor & Francis Group.

Book Chapters

  • Thorson, Esther, and Shelly Rodgers (2019), “Advertising”, Chapter 15, in Donald W. Stacks, Michael B. Salwen, and Kristen C. Eichhorn (Eds.), An Integrated Approach to Communication Theory and Research, 3rd edition. New York and London: Routledge, Taylor & Francis Group.
  • Thorson, Esther, and Shelly Rodgers (2019), “Advertising Theory in the Digital Age,” Chapter 1 in Shelly Rodgers and Esther Thorson (Eds.), Advertising Theory(2nd edition), New York and London: Routledge, Taylor & Francis Group.
  • Bhandari, Manu, and Shelly Rodgers (2019), “What Does the Brand Say? Effects of Brand Feedback to Negative eWOM on Brand Trust and Purchase Intentions,” Chapter 8 in Shu-Chuan Chu, Juran Kim, and Charles R. Taylor (Eds.), Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media, London and New York: Routledge, Taylor & Francis Group.

Journal Articles

  • Rodgers, Shelly, (2020), “Editorial: What Comes Next?” Journal of Advertising, 49 (1), published online:
  • Rodgers, Shelly, Ze Wang, and Jack C. Schultz (2020), “A Scale to Measure Science Communication Training Effectiveness (SCTE),” Science Communication, in press.
  • Rodgers, Shelly, and Jon Stemmle (2020), “Are ‘Well Told’ Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs,”Journal of Current Issues and Research in Advertising, in press.
  • Luisi, Monique, Shelly Rodgers, and Jack Schultz (2019), “Experientially Learning How to Communicate Science Effectively: A Case Study on Decoding Science,” Journal of Research in Science Teaching, 56 (8), 1135-1152.
  • Rodgers, Shelly (2019), “Why We Need Better Measures of Research Impact in Advertising: Considerations for Best Practices to Expand Research’s Reach,”Journal of Advertising Research 58 (4), 385-389

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Updated: February 14, 2020