GLEN T. CAMERON is a professor emeritus at the Missouri School of Journalism. He also is founder and co-director of the Health Communication Research Center at the University of Missouri. Cameron has a joint appointment in Family and Community Medicine to study patient-centered outcomes research.

He has received many academic awards and honors. In statistical analyses of journalism and mass communication scholarship, Cameron is cited as the most published researcher nationally in major refereed journals over the past five years. In 1996, he received the Pathfinder Award for Career Research Contributions from the Institute for Public Relations Research & Education.

Cameron’s research includes studies of public relations and news production, information processing of news and commercials, and tailored health news. He is co-author of the leading introductory text to public relations, Public Relations: Strategies and Tactics, published by Allyn & Bacon, now in its eleventh edition, with translations into nine languages. He has served as principal investigator or core director on nearly $70 million dollars in funded health and science communication projects, including currently participating in three federal Centers of Excellence.

Other notable scholarly accomplishments include several additional textbooks as well as the development of the contingency theory of conflict in public relations. Cameron has developed several software products including Publics PR Research Software, a program widely used in marketing and public relations research, and he founded Empiricom, a research enterprise of the Missouri School of Journalism focusing on new media as a tool for journalism and mass communication. His invention disclosure for Treepple, a tailored health news and social media application, has been executed with MU and is moving into the commercialization stage.

Cameron’s duties at the Health Communication Research Center include working with an interdisciplinary team of researchers to better understand the critical role of health and science communication, particularly public relations, in health care. He also provides expert scientific guidance and leadership to HCRC projects, pilot projects and staff, acting as a resource to the junior faculty and graduate students in the center. Additionally, Cameron works to encourage investigators from relevant disciplines to study strategic health communication as part of interdisciplinary teams and increase the number of peer-reviewed publications in the area of communication processes.

Awards

• Inductee, Arthur W. Page Society, Professional Association for Senior Public Relations and Corporate Communications Executives, 2014.
• Jackson Jackson & Wagner Behavioral Science Prize, Public Relations Society of America Foundation, Washington, D.C., 2014.
• Awardee, Centennial High Impact Scholar, Moody School of Communication, University of Texas at Austin, 2014. Selected as one of five all-time most prolific scholars for career publications and citation indices.
• Faculty-Alumni Award for Outstanding Accomplishments, Missouri Alumni Association, 2013.
• Top 50 Communication Scholars, Bibliometric Analysis of 2000 Faculty in All Disciplines, SUNY-Buffalo, 2011.
• Chancellor’s 21st Century Corps of Discovery Award, Recognizes Outstanding Campus Researcher, University of Missouri, 2006.
• Nominee, Outstanding Graduate Faculty Mentor Award, Graduate School, University of Missouri, 2005.
• Nominee, 21st Century Corps of Discovery Address, University of Missouri, 2005.
• Most Published and Cited Public Relations Scholar in Refereed Journals from 1996 to 2008.
• Top 35 Contributors to the American Academy of Advertising through 2003.
• Top Five Most Cited Public Relations Scholars, Association for Education in Journalism and Mass Communication, Washington, D.C., August, 2001.
• Roland Page Outstanding Faculty Award, Graduate Student Caucus, Henry W. Grady College of Journalism and Mass Communication, University of Georgia, 1998.
• Pathfinder Award for Career Research Contributions, Institute for Public Relations Research and Education, 1996.
• Recipient, Best Article Award, Journal of Advertising, 1995.
• Seminar Participant, New Technology in the Classroom, Freedom Forum for Media Studies, Columbia University, New York, 1995.
• Mentor, Lilly Fellowship Program, Office of Instructional Development, University of Georgia, 1995 to 1998.
• Roland Page Outstanding Faculty Award, Graduate Student Caucus, Henry W. Grady College of Journalism and Mass Communication, University of Georgia, 1994.
• Baskett-Mosse Award for Faculty Development, Association for Education in Journalism and Mass Communication, 1993.
• Lilly Fellow, Office of Instructional Development, University of Georgia, 1992-1993.
• Mentorship Program, Institute for Behavioral Research, University of Georgia, 1991-1992.
• Adjunct Fellow, Cognitive Studies Group, Institute for Behavioral Research, University of Georgia, 1991-1993.
• First Runner-Up, Nafziger-White Dissertation Award of the Association for Education in Journalism and Mass Communication, 1990.

Books

• Wilcox, Cameron & Reber, Public Relations: Strategies and Tactics, 11th, Boston: Allyn & Bacon, 2014.
• Wilcox, Cameron, Reber & Shin. (2012). THINK Public Relations, 2nd, Boston: Allyn & Bacon.
• Wilcox and Cameron. (2011). Public Relations: Strategies and Tactics, 10th, Boston: Allyn & Bacon.
• Qi Qiu & Cameron, G. T. (2008). Communicating Health Disparities: Building a Supportive Media Agenda. Saarbruecken, Germany: VDM Verlag.
• Cameron, Wilcox, Reber and Shin. (2008). Public Relations Today: Managing Competition and Conflict, 1st, Boston: Allyn & Bacon.
• Wilcox, Cameron, Ault, and Agee. (2004). Public Relations: Strategies and Tactics, Study Edition, NY: Longman.
• Cameron, Glen T. (1999). Instructor’s Manual to accompany Public Relations: Strategies and Tactics, 6th, Wilcox/Ault/Agee, NY: HarperCollins.

Book Chapters

• Cameron, G. T. (2003, 2005, 2014). Preparing valid and reliable examinations. In L. M. Sallot & B. J. DeSanto (Eds.), Learning to Teach. NY: PRSA.
• Cheng, Y. & Cameron G.T. The Status of Social Mediated Crisis Communication (SMCC) Research: An analysis of published articles in 2002-2014,has been accepted for Social Media and Crisis Communication, Austin & Jin, eds., Routledge 2015.
• Shin, J., Pang, A., & Cameron, G. T. (2013). Embracing the Strategic Management of Conflict. In Pinar Ozdemir (Ed.) Commemorative Volume to Recognize the Academic Public Relations Career of Metin Kazancic, 2013.
• Jin, Y., Pang, A., & Cameron, G. T. (2013). The Effects of Threat Type and Duration on Public Relations Practitioner’s Cognitive, Affective, and Conative Responses in Crisis Situations. In W. Timothy Coombs (Ed.), Crisis Communication.
• Jin, Y., Pang, A., & Cameron, G. T. (2012). Pre-Crisis Threat Assessment: A Cognitive Appraisal Approach to Understanding of the Faces and Fabric of Threats Faced by Organizations. In Bolanle Olaniran, David Williams, and W. Timothy Coombs (Eds.), Pre Crisis Management: Preparing for the inevitable. Peter Lang Publishing Group.
• Shin, J., Pang, G., & Cameron, G.T. (2012). Reputation Management Through the Strategic Conflict Management Cycle: Insights from the Contingency Theory in Public Relations. In Bolanle Olaniran, David Williams, and W. Timothy Coombs (Eds.), Pre Crisis Management: Preparing for the inevitable. Peter Lang Publishing Group.
• Pang, A., Jin, Y., & Cameron, G. T. (2010). Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management. In R. L. Heath (Eds.), The SAGE Handbook of Public Relations, Thousand Oaks, CA: Sage.
• Cho, Sooyoung & Cameron, Glen T. (2009). Netizens Unite! Strategic Escalation of Conflict to Manage a Cultural Crisis. In Guy J. Golan, Thomas Johnson, and Wayne Wanta (eds) International Communication in a Global Age, New York: Routledge.
• Jin, Y., Pang, A., & Cameron, G. T. (2010). Contingency Theory of Strategic Conflict Management: Directions for the Practice of Crisis Communication from a Decade of Theory Development, Discovery and Dialogue. In Coombs, W. T. & Holladay, S. J. (Eds.), Handbook of Crisis Communication. Malden, MA: Wiley-Blackwell.
• Hensel, B and Cameron, G. (2008). Connecting Cognate Fields: Health Communication and Biomedical Informatics. In J.C Parker & E. Thorson (Eds.), Health Communication in the New Media Landscape. New York, NY: Springer Publishing Company.
• George Kennedy and Glen Cameron (2007). Americans and Journalism: We value but criticize it. In George Kennedy & Daryl Moen (Eds.), What good is journalism? How reporters and editors are saving America’s way of life. Columbia, MO: University of Missouri Press.
• Cameron, G. T., Pang, A., & Jin, Y. (2007). Contingency theory: Strategic management of conflict in public relations. In T. Hansen-Horn & B. Neff (Eds.), Public relations: From theory to practice. Boston, MA: Pearson Allyn & Bacon.
• Cameron, G. T. (2003, 2005). Preparing valid and reliable examinations. In L. M. Sallot & B. J. DeSanto (Eds.), Learning to Teach. NY: PRSA.
• Jin, Y., & Cameron, G. T. (2003). Online activities vs. portal attributes: An empirical test of a conceptual model for developing site brand loyalty. Business Research Yearbook, X.
• Hu, Q., Cropp, F., & Cameron, G. T. (2002). Selling newspaper advertising on the Web: A case study of a Chinese newspaper. Business Research Yearbook, IX.
• Nowak, G. J., Shamp, S., Hollander, B., & Cameron, G. T. (1999). Interactive media, a means for more meaningful advertising? In D. W. Schumann & E. Thorson (Eds.), Advertising and the World Wide Web. Mahwah, NJ: Lawrence Erlbaum Associates.
• Cameron, G. T., Sallot, L. M., & Curtin, P. A. (1997). Public relations and the production of news: A critical review and a theoretical framework. Communication Yearbook, 20.
• Cameron, G. T., & Frieske, D. A. (1994). The time needed to answer: Measurement of memory response latency. In A. Lang (Ed.), Measures of the Psychological Processing of Television. Hillsdale, NJ: Erlbaum.
• Cameron, G. T. (1991). The advisory board of the future: Expert systems in public relations. In W. Brody (Ed.), New Technology and Public Relations: On to the Future. Sarasota, FL: Institute for Public Relations Research and Education.

Monographs

• Cameron, G. T., Curtin, P. A., Shamp, S., Hollander, B., & Nowak, G. J. (1995). The electronic newspaper: Toward a research agenda. A Monograph for the James M. Cox, Jr. Institute for Newspaper Management Studies.
• Cameron, G. T., & Nowak, G. J. (1993). Competitive threats to newspaper advertising. A Monograph for the James M. Cox, Jr. Institute for Newspaper Management Studies.

Refereed Publications

• Stam, K. M., Cameron, G. T., & Stam, A. (2014). Sociometric Attractiveness on Facebook. iBusiness, 6, 180-188.
• Park, H & Cameron, G.T. (2013). Keeping It Real: Exploring the Roles of Conversational Human Voice and Source Credibility in Crisis Communication via Blogs. Journalism and Mass Communication Quarterly, 91 (3), 487-507.
• Lee, H. , Lee, Y.A., Park, S., Willis, E. & Cameron, G.T. (2013). What Are Americans Seeing? Examining the Message Frames of Local Television Health News Stories. Health Communication, 28(8), 846-52.
• Young, R., Geana, M., Willis, E. & Cameron, G.T. (2013). Willing but Unwilling: Attitudinal Barriers to Adoption of Home-Based Health Information Technology Among Older Adults. Health Informatics Journal, 20(2), 127-135.
• Park, Sun-A & Cameron, G. T. (2013). Proactive Environmental Risk Communication: Science Reporters’ Evaluation of For-profit Corporations’ Sustainability Communication. PRism, 10(1).
• Ham, C.D., Hong, H.H. & Cameron, G. T. (2012). Same Crisis, Different Responses: Case Studies of How Multiple Competing Corporations Responded to the Same Explosion-Related Crises. International Journal of Business and Social Science Vol. 3 No. 20 [Special Issue – October 2012]
• Kim, J., Kim, H.J. & Cameron, G.T. (2012). Finding Primary Publics: A Test of the Third-Person Perception in Corporate Crisis Situations, Journal of Public Relations Research, 24:5, 391-408.
• Lumpkins, C.Y., Cameron, G.T. & Frisby, C.M. (2012). Spreading the Gospel of Good Health: Assessing Mass Women’s Magazines as Communication Vehicles to Combat Health Disparities Among African Americans. Journal of Media and Religion, 11:78–90.
• Caburnay, C. A., Luke, D. A., Cameron, G. T., Fu, Q., Choi, L. L., Stemmle, J., Paulen, M., McDaniels-Jackson, L., Kreuter, M. W. (2012). Evaluating the Ozioma cancer news service: A community randomized trial in 24 U.S. cities. Preventive Medicine, 54 (2012) 425–430.
• Jin, Y., Pang, A., & Cameron, G. T. (2012) Toward a Publics-Driven, Emotion-Based Conceptualization in Crisis Communication: Unearthing Dominant Emotions in Multi-Staged Testing of the Integrated Crisis Mapping (ICM) Model, Journal of Public Relations Research, 24(3), 266-298.
• Paek, H.-J., Lee, H., Praet, C., Chan, K., Chien, P. M., Huh, J., & Cameron, G. T. (2011). Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions. Korean Journal of Health Communication Research, 3(1), 1-63.
• Kim, H., & Cameron, G. T. (2011). Responding to angry public vs. sad public: Exploring the role of discrete emotions in consumers’ attitudes to corporate crisis response. Communication Research, 38(6), 826-855.
• Jin, Y., Pang, A., & Cameron, G. T. (2010). The Role of Emotions in Crisis Responses: Inaugural Test of the Integrated Crisis Mapping (ICM) Model. Corporate Communications: An International Journal, 15(4), 428-452.
• Hwang, S., Geana, M., & Cameron, G. T. (2009). Penetration of innovation: South Korean cornea donation broadcasting campaign & the change of individuals’ perception about the donation. Media, Gender & Culture, 12 , 241-282.
• Len-Ríos, M. E., Hinnant, A., Park, S., Cameron, G. T., Frisby, C. M., & Lee, Y. (2009). Health news agenda-building: Journalists’ perceptions of the role of public relations. Journalism & Mass Communication Quarterly, 86(2), 315-331.
• Hwang, S.W., & Cameron, G. T. (2009). The Estimation of a Corporate Crisis Communication, Public Relations Review, 35 (2), 136-138.
• Kim, J., Kim, H. J., and Cameron, G. T. (2009). Making nice may not matter: The interplay of crisis type, response type and crisis issue on perceived organizational responsibility, Public Relations Review, 35(1), 86-88.
• Cohen, E., Caburnay, C., Luke, D., Rodgers, S., Cameron, G., & Kreuter, M. (2008). Cancer Coverage in General-Audience and Black Newspapers Cancer Coverage. Health Communication, 23(5), 427-435.
• Caburnay, C., Kreuterm, M., Cameron, G., Luke, D., Cohen, E., McDaniels, L., Wohlberg, M., & Atkins, P. (2008). Black newspapers as a tool for cancer education in African American communities. Ethnicity & Disease, 18(4), 488-495.
• Geiger, T.M., Miedema, B.W., Geana, M.V., Thaler, K., Rangnekar, N.J., & Cameron, G.T. (2008). Improving rates for screening colonoscopy: Analysis of the health information national trends survey (HINTS I) data. Surgical Endoscopy, 22, 527-533
• Len-Ríos, M. E., Park, S. A., Cameron, G. T., Luke, D.A., & Kreuter, M. (2008). Study asks if reporter’s gender or audience predict paper’s cancer coverage. Newspaper Research Journal, 29(2), 91-99.
• Hwang, S. W., & Cameron, G. T. (2008). Public’s expectation about an organization’s stance in crisis communication based on perceived leadership and perceived severity of threats. Public Relations Review, 34, 70-73.
• Hwang, S. W., & Cameron, G. T. (2008). The Elephant in the Room is Awake and Takes Things Personally: The North Korean Nuclear Threat & the General Public’s Estimation of American Diplomacy. Public Relations Review, 34, 41-48.
• Jin, Y., Pang, A., & Cameron, G. T. (2007). Different means to the same end. Journal of International Strategic Communication, 13(1), 39-70.
• Jin, Y. & Cameron, G. T. (2007). The effects of threat type and duration on public relations practitioner’s cognitive, affective, and conative responses in crisis situations. Journal of Public Relations Research, 19(3), 255-281.
• Cho, S. & Cameron, G. T. (2007). Power to the people – health PR people that is! Public Relations Review, 33(2), 175-183.
• Qi Qiu & Cameron, G. T. (2007). A Public Relations Perspective to Manage Conflict in a Public Health Crisis. Dispute Resolution Journal, 211-228.
• Glen Cameron, Charles Santerre, Susan Kundrat, Marjorie Whitman, Anna-Sigrid Keck, Elizabeth Jeffery. (2007). Reaching Out: Dietary Bioactive Components in Foods and Supplements. Journal of National Research Initiative Competitive Grants no.8.
• Pang, A., Cropp, F., Cameron, G. T. (2006). Corporate crisis planning: Tensions, issues, and contradictions. Journal of Communication Management, 10 (4), 371-389.
• Jin, Y. & Cameron, G. T. (2006). Scale development for measuring stance as degrees of accommodation. Journal of Public Relations Research, 18(4).
• Cho, S. & Cameron, G. T. (2006). Public nudity on cell phones: Managing conflict in crisis situations. Public Relations Review, 32(2), 199-201.
• Jin, Y., Pang, A., & Cameron, G. T. (2006). Strategic communication in crisis governance: Singapore’s management of the SARS crisis. Copenhagen Journal of Asian Studies, 23, 81-104.
• Pang, A., Jin, Y., & Cameron, G. T. (2006). Do We Stand on Common Ground? A Threat Appraisal Model for Terror Alerts Issued by the Department of Homeland Security. Journal of Contingencies and Crisis Management, 14 (2), 82-96.
• Shin, J.-H., Cameron, G. T., & Cropp, F. (2006). Occam’s Razor in the Contingency Theory: A National Survey of PR Professional Response to the 86 Contingent Variables, Public Relations Review, 32(3).
• Shin, J.-H., & Cameron, G. T. (2006). Contingent factors in public relations practice: Modeling generic public relations in South Korea. Public Relations Review, 32(2).
• Bae, J., & Cameron, G. T. (2006). The conditioning effect of prior reputation on perception of corporate giving. Public Relations Review, 32(2), 144-150.
• Choi, Y.-H., & Cameron, G. T. (2005). Overcoming ethnocentrism: The role of identity in contingent practice of international public relations. Journal of Public Relations Research, 17(2), 171-189.
• Cameron, G. T., & Geana, M. (2005). Functional foods: Delivering information to the oncology nurse. Journal of Nutrition, 135(May), 1253-1255.
• Park, J.-J., Park, J.-M., & Cameron, G. T. (2005). Characteristics of early and late adopters of organizational websites: A discriminate approach. Korean Journal of Broadcasting and Telecommunication Studies, 19(3), 106-129.
• Rodgers, S., Cameron, G. T., & Brill, A. (2005). Ad placement in E-newspapers affects memory, attitude. Newspaper Research Journal, 26(1), 16-27.
• Shin, J.-H., & Cameron, G. T. (2005). Different sides of the same coin: Mixed views of public relations practitioners and journalists for strategic conflict management. Journalism and Mass Communication Quarterly, 82(2), 318-338.
• Shin, J.-H., Cheng, I.-H., Jin, Y., & Cameron, G. T. (2005). Going head to head: Content analysis of high profile conflicts as played out in the press. Public Relations Review, 31(3), 399-406.
• Benigni, V., Cheng, I.-H., & Cameron, G. T. (2004). The role of clients in the public relations campaigns course. Journalism and Mass Communication Educators, 59(3), 259-277.
• Lyon, L., & Cameron, G. T. (2004). A relational approach examining the interplay of prior reputation and immediate response to a crisis. Journal of Public Relations Research, 16(3), 213-241.
• Shin, J.-H., & Cameron, G. T. (2004). Conflict measurements: An analysis of simultaneous inclusion in roles, values, independence, attitudes, dyadic adjustment. Public Relations Review, 30(4), 401-410.
• Zhang, J., & Cameron, G. T. (2004). The structural transformation of China’s propaganda: An Ellulian perspective. Journal of Communication Management, 8(3), 307-321.
• Zhang, J., Qui, Q., & Cameron, G. T. (2004). A contingency approach to the Sino-US conflict resolution. Public Relations Review, 30(4), 391-399.
• Reber, B., Frisby, C., & Cameron, G. T. (2003). Changing direction: Assessing student thoughts and feelings about a new program in strategic communication. Journal of Advertising Education, 7(1), 32-46.
• Reber, B., & Cameron, G. T. (2003). Measuring contingencies: Using scales to measure public relations practitioner limits to accommodation. Journalism and Mass Communication Quarterly, 80(2), 431-446.
• Reber, B., Cropp, F., & Cameron, G. T. (2003). Impossible odds: Contributions of legal counsel and public relations practitioners in a hostile takeover of Conrail Inc. by Norfolk Southern Railroad. Journal of Public Relations Research, 15(1), 1-25.
• Shin, J.-H., & Cameron, G. T. (2003). Informal relations: A look at personal influence in media relations. Journal of Communication Management, 7(3), 239-253.
• Shin, J.-H., & Cameron, G. T. (2003). The interplay of professional and cultural factors in the online source-reporter relationship. Journalism Studies, 4(2), 253-262.
• Shin, J.-H., & Cameron, G. T. (2003). The potential of online media: A coorientational analysis of conflict between PR professionals and journalists in South Korea. Journalism and Mass Communication Quarterly, 80(3), 583-602.
• Zhang, J., & Cameron, G. T. (2003). China’s agenda building and image polishing in the US: Assessing an international public relations campaign. Public Relations Review, 29(1), 13-28.
• Zhang, J., & Cameron, G. T. (2003). Study finds sourcing patterns in Wen Ho Lee coverage. Newspaper Research Journal, 24(4), 88-101.
• Gross, R., Craft, S., & Cameron, G. T. (2002). Diversity efforts at the Los Angeles Times: Are journalists and the community on the same page? Mass Communication & Society, 5(3), 263-277.
• Yoon, D., Cropp, F., & Cameron, G. T. (2002). Building relationships with portal users: The interplay of motivation and relational factors. Journal of Interactive advertising, 3(1), http://jiad.org/vol3/no1/yoon.
• Cameron, G. T., Cropp, F., & Reber, B. (2001). Getting past platitudes: Scratching below the surface for factors limiting accommodation in public relations. Journal of Communication Management, 5(3), 242-261.
• Gross, R., Curtin, P. A., & Cameron, G. T. (2001). Diversity advances both journalism, business. Newspaper Research Journal, 22(2), 14-27.
• Porter, L. V., Sallot, L. M., Cameron, G. T., & Shamp, S. (2001). New technologies and public relations: Exploring practitioners’ use of online resources to earn a seat at the management table. Journalism and Mass Communication Quarterly, 78(1), 138-156.
• Reber, B., Cropp, F., & Cameron, G. T. (2001). Mythic battles: Examining the lawyer-public relations counselor dynamic. Journal of Public Relations Research, 13(3), 187-218.
• Cameron, G. T., & Ju-Park, K.-H. (2000). Information pollution? Labeling and format of advertorials in national newspapers. Newspaper Research Journal, 27(1), 65-76.
• Park, J.-M., Lyon, L., & Cameron, G. T. (2000). Does reputation management reap rewards? A path analysis of corporate reputation advertising’s impacts on brand attitudes and purchase decisions. Web Journal of Mass Communication Research, 4(1).
• Benigni, V., & Cameron, G. T. (1999). Teaching public relations campaigns: The current state of the art. Journalism and Mass Communication Education, 54(2), 50-60.
• Cancel, A. E., Mitrook, M. A., & Cameron, G. T. (1999). Testing the contingency theory of accommodation in public relations. Public Relations Review, 25(2), 171-197.
• Sallot, L. M., Cameron, G. T., & Weaver, R. A. (1998). Pluralistic ignorance and professional standards: Understanding professionalism of our peers in public relations. Public Relations Review, 24(1), 1-19.
• Lyon, L., Cameron, G. T., & Lariscy, R. A. (1998). Pluralistic ignorance and professional standards: Underestimating professionalism of our peers in public relations. Public Relations Review, 24(1), 1-19.
• Lyon, L., & Cameron, G. T. (1998). Fess Up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage. Web Journal of Mass Communication Research, 1(4), http://www.scripps.ohiou.edu/wjmcr.
• Sallot, L., Cameron, G. T., & Lariscy, R. A. (1998). PR educators and practitioners identify professional standards. Journalism and Mass Communication Education, 53(2), 19-30.
• Yabrough, C. R., Cameron, G. T., Sallot, L. M., & McWilliams, A. (1998). Tough calls to make: Contingency theory and the centennial Olympic Games. Journal of Communication Management, 8(1), 39-56.
• Cancel, A. E., Cameron, G. T., Sallot, L. M., & Mitrook, M. A. (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research, 9(1), 31-63.
• Sallot, L. M., Cameron, G. T., & Lariscy, R. A. (1997). Professional standards in public relations: A survey of educators. Public Relations Review, 29(3), 197-216.
• Cameron, G. T., & Blount, D. (1996). VNRs and air checks: A content analysis of the use of video news releases in television newscast. Journalism and Mass Communication Quarterly, 73(4), 890-904.
• Cameron, G. T., Curtin, P. A., Hollander, B. A., Nowak, G. J., & Shamp, S. (1996). Electronic Newspapers: Toward a Research Agenda. Journal of Mediated Communication, 11(1), 3-53.
• Cameron, G. T., Hollander, B. A., Shamp, S., & Nowak, G. J. (1996). Assessing the potential of a full-featured electronic newspaper for the young adult market. In Media Management Review (pp. 15-28).
• Cameron, G. T., Ju-Park, K.-H., & Kim, B.-H. (1996). Advertorials in magazines: Current use and compliance with industry guidelines. Journalism and Mass Communication Quarterly, 73(3), 722-733.
• Cameron, G. T., Sallot, L. M., & Lariscy, R. A. (1996). Developing standards of professional performance in public relations. Public Relations Review, 22(1), 43-61.
• Kinnick, K., Krugman, D. M., & Cameron, G. T. (1996). Compassion fatigue: Communication and burnout toward social problems. Journalism and Mass Communication Quarterly, 73(3), 687-707.
• Lariscy, R. A., Sallot, L. M., & Cameron, G. T. (1996). Justice and gender: An instrumental and symbolic explication. Journal of Public Relations Research, 8(2), 107-121.
• Nowak, G. J., Cameron, G. T., & DeLorme, D. (1996). Beyond the world of packaged-goods: An examination of integrated marketing communication’s relevance to retail and consumer service marketers. Journal of Marketing Communications, 2(3).
• Cameron, G. T., & Curtin, P. A. (1995). Tracing sources of information pollution: A survey and experimental test of print media’s labeling policy for feature advertising. Journalism and Mass Communication Quarterly, 71(2), 178-189.
• Ju-Park, K.-H., Kim, B.-H., & Cameron, G. T. (1995). Trends in the use and abuse of advertorials in magazines. Mass Communication Review, 22(3-4), 112-128.
• Krugman, D. M., Cameron, G. T., & McKearney, C. (1995). Visual attention to programming and commercials. Journal of Advertising, 24(1), 1-12.
• Cameron, G. T. (1994). Does publicity outperform advertising: An experimental test of the third-party endorsement. Journal of Public Relations Research, 6(3), 39-49.
• Kinnick, K., & Cameron, G. T. (1994). Teaching public relations management: The state of the art today. Public Relations Review, 20(1), 69-84.
• Lariscy, R. A., Cameron, G. T., & Sweep, D. (1994). Women in higher education public relations: An inkling of change. Journal of Public Relations Research, 6(2), 125-140.
• Sweep, D., Cameron, G. T., & Lariscy, R. A. (1994). Rethinking constraints on public relations practice. Public Relations Review, 20(4), 319-331.
• Cameron, G. T. (1993). Spreading activation and involvement: An experimental test of a cognitive model of involvement. Journalism Quarterly, 70(4), 854-869.
• Cameron, G. T., & McCollum, T. (1993). Competing corporate cultures: A multi-method, cultural analysis of the role of internal communication. Journal of Public Relations Research, 5(4), 217-250.
• Cameron, G. T., Nowak, G. J., & Krugman, D. M. (1993). The competitive position of newspapers in the local/retail market. Newspaper Research Journal, 14(3), 70-81.
• Nowak, G. J., Cameron, G. T., & Krugman, D. M. (1993). How local advertisers choose and use advertising media: An assessment of media decision making by non-national advertisers. Journal of Advertising Research, 33(6), 39-49.
• Schleuder, J. S., White, A., & Cameron, G. T. (1993). Priming effects of television news bumpers and teasers on attention and memory. Journal of Broadcasting and Electronic Media, 37(4), 437-452.
• Cameron, G. T. (1992). Memory for investor relations messages: An information processing study of Grunig’s situational theory. Journal of Public Relations Research, 4(1), 45-60.
• Cameron, G. T. (1992). Predictors of Systematic Public Relations Research in Higher Education. Journalism Quarterly, 69(2), 466-70.
• Cameron, G. T., & Curtin, P. A. (1992). An expert system approach for PR campaign research. Journalism Education, 47(2), 13-18.
• Cameron, G. T., & Haley, J. E. (1992). Feature advertising: Policies and attitudes in print media. Journal of Advertising, 21(2), 47-55.
• Cameron, G. T., Lariscy, R. A., & Sweep, D. (1992). Predictors of public relations research in higher education. Journalism Quarterly, 69(2), 466-470.
• Curtin, P. A., & Cameron, G. T. (1992). Expert systems and the public relations classroom. Teaching Public Relations, 25.
• Reese, S. D., & Cameron, G. T. (1992). Enhancing VNR impact: The effects of captioning on memory and understanding of TV news. Journal of Public Relations Research, 4(3), 221-234.
• Cameron, G. T. (1991). New Technology and Public Relations: On to the future – Expert systems in public relations. Institute for Public Relations Research and Education, 319-330.
• Cameron, G. T., Schleuder, J. S., & Thorson, E. (1991). The role of news teasers in the processing of news and commercials. Communication Research, 18(5), 667-684.
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• Cameron, G. T. (1979). A Context for Persuasive Letter Writing. Exercise Exchange, 24(1), 35-36.