Research
Extreme Negative Anti-Smoking Ads Can Backfire, MU Experts Find
MU Researchers Say Disgusting and Threatening Ads Can Cause Strong Defense Responses from Viewers By Nathan Hurst MU News Bureau Columbia, Mo. (Aug. 18, 2011) — Health communicators have long searched for the most effective ways to convince smokers to quit. Now, Missouri School of Journalism researchers have found that using a combination of disturbing … Continued
Angry Online Commenters Can Cause Negative Perceptions of Corporations, MU Researchers Find
Organizations Should Monitor Online Comments from Victims during Crises, MU Researchers Say By Nathan Hurst MU News Bureau Columbia, Mo. (June 24, 2011) — With the increasing pervasiveness of social media and online communication in the operation of most organizations and corporations, little is known about the potential effects of public expressions of anger displayed … Continued
College Students Respond Better to Positive Anti-Binge Drinking Messages
MU Researchers Find “Gain-Framed” PSAs More Effective at Curbing College Student Binge Drinking By Nathan Hurst MU News Bureau Columbia, Mo. (June 6, 2011) — Binge drinking among college students has long been viewed as dangerous and destructive. Government and non-profit health organizations spend millions of dollars annually on public service announcements (PSAs) aimed at … Continued
Nonprofit Health Organizations Increase Health Literacy Through Social Media
By Nathan Hurst MU News Bureau Columbia, Mo. (May 4, 2011) — As the presence of social media continues to increase as a form of communication, health organizations are searching for the most effective ways to use the online tools to pass important information to the public. Now, researchers at the University of Missouri have … Continued
News Writing Styles Not to Blame for Newspaper Readership Decline, MU Researchers Find
By Nathan Hurst MU News Bureau Columbia, Mo. (April 12, 2011) — In the past several years, newspaper readership has shrunk in the tough economic climate, particularly among females. Many have criticized common news writing style used by newspapers as a possible cause for the decline. Now, researchers at the University of Missouri have found … Continued
Alumna Named Recipient of NCA/ICA Dissertation of the Year Award
Liz Gardner, PhD ’10, Wins $500 and a Complementary Ticket to the Conference in Boston By Dolores Obregon Planning and Communications Staff Columbia, Mo. (April 7, 2011) — Liz Gardner, PhD ’10, was selected as the winner of the 2011 National Communication Association/International Communication Association Health Communication Division Dissertation of the Year award. As this … Continued
Reliance on Medical Journals, Deadlines Can Predict Journalists’ Attitudes Toward Corporate Pharmacy Press Releases, MU Researcher Finds
Journalistic Experience, Market Size Among Key Factors By Nathan Hurst MU News Bureau Columbia, Mo. (April 6, 2011) — Public relations professionals constantly look for ways to most effectively promote their messages to the media. Sun-A Park, a doctoral student at the Missouri School of Journalism, surveyed more than 300 health journalists and found that … Continued
Journalism Professor Works to Make Missouri Information More Accessible
Open Missouri Project to Simplify Searching for Missouri Government Data By Nathan Hurst MU News Bureau Columbia, Mo. (March 18, 2011) — Despite a dramatic increase of available information due to the prevalence of the Internet, many important government records and data are still not readily accessible for citizens and journalists to view online. In … Continued
Journalism Professor Offers Insight on Chinese Overseas Publicity Efforts
By Nathan Hurst MU News Bureau Columbia, Mo. (March 7, 2011) — In recent years, the Chinese government has poured millions of dollars into high-profile events like the 2008 Summer Olympics opening ceremony in Beijing, the 2010 World Expo in Shanghai and several publicity campaigns in the United States. According to a Missouri School of … Continued
Doctoral Students Win Top Student Paper Award in International Research Competition
Columbia, Mo. (Feb. 18, 2011) — Two Missouri School of Journalism doctoral students will be recognized with the top student paper award at the upcoming Institute for Public Relations research conference in Miami. Hyojung Park and Hyunmin Lee won for their paper, “The Use of Human Voice as a Relationship Building Strategy on Social Networking … Continued