School to Join National Reporting Network for 2016 Election

Students in the ‘Online Audience Development’ Course Will Monitor, Flag and Report on Problems that Emerge on Social Media New York (Sept. 8, 2016) — The Missouri School of Journalism will join what is expected to be one of the biggest newsrooms in America for the 2016 election. The School is one of 13 journalism … Continued

PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response

New Theoretical Approach Could Provide Public Relations Professionals with a Tool to Better Respond to Various Audiences During Crises By Nathan Hurst MU News Bureau Columbia, Mo. (July 27, 2016) — Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, … Continued

How Public Outrage on Twitter Affects Organizations in Crisis

Missouri School of Journalism Doctoral Students Explore Conversations about the NFL and Concussions Columbia, Mo. (May 4, 2016) — Two Missouri School of Journalism doctoral students, Douglas Wilbur and Danielle Myers, innovatively applied a public relations theory to a situation involving the National Football League (NFL), popular culture and health issues. The theory applied, contingency … Continued

ASNE and Missouri School of Journalism Develop Unique Training Resources for High Schools

24 Ready-to-Present Online Modules Available Now By Ashley Szatala Columbia, Mo. (April 6, 2016) — The American Society of News Editors collaborated with Missouri School of Journalism faculty and staff to develop journalism training resources for secondary-school teachers and students. “Both the novice and experienced journalism teacher can take their student media program to the … Continued

Kwon Wins $1,650 Award for Research on Luxury Brand Behaviors

American Academy of Advertising Awards Eunseon “Penny” Kwon $1,650 in National Dissertation Proposal Competition By Ashley Szatala Columbia, Mo. (Feb. 1, 2016) — Eunseon “Penny” Kwon, a fourth-year doctoral student at the Missouri School of Journalism, won funding in the 2016 American Academy of Advertising doctoral dissertation proposal competition. For Kwon’s dissertation, titled “Consumers’ Social Media … Continued

School and Marketing Agency VML Partner to Create New Social Media Curriculum for Students

New Advanced Social Media Strategies Course Immerses Students in an Agency Environment Columbia, Mo. (Jan. 12, 2015) — A new innovative partnership between the Missouri School of Journalism and global marketing agency VML will serve as a professional training program for students interested in working in social media. The course, “Advanced Social Media Strategies,” will … Continued

NPR, Associated Press Pick Up KOMU-TV Story

Missouri Journalism Student’s Report About Spilled Nails Captures National Attention Columbia, Mo. (Oct. 28, 2015) — A KOMU-TV story by Missouri School of Journalism student Chris Gothner was the lead story of the 7:30 a.m., Tuesday, Oct. 27, edition of Morning Edition on NPR. The Associated Press and CNN were among other news outlets that … Continued

Missouri Business Alert Celebrates Its 3rd Anniversary

The Online Business News Publication Reflects on How Students Have Contributed to Its Growth and Success By Erika Peepo and Carole Trickey Columbia, Mo. (Aug. 6, 2015) — Missouri Business Alert, a digital business news startup at the Missouri School of Journalism, celebrated its three-year anniversary in July. Missouri Business Alert’s website was officially launched … Continued

Faculty, Alumni, Students to Present Papers at Global Research Conference

11 Papers Earn Top Awards; 30 Scholars Serve in Leadership Roles Columbia, Mo. (July 15, 2014) — Missouri School of Journalism faculty, students and alumni will present an impressive 99 peer-reviewed research papers – 11 of these earning top research awards – at the upcoming Aug. 6-9 conference of the Association for Education in Journalism … Continued

Vox Reporters Travel More Than 3,000 Miles of Missouri’s Back Roads

‘Our Blue Highways’ Project Wins National Recognition for Best Use of Multimedia By Carson Kohler Devil’s Elbow, Mo. (May 20, 2015) — On a long drive south of Columbia, we pulled up to a biker bar along old Route 66. The town of Devil’s Elbow is named, so they say, for the devilish time loggers … Continued