MOJO Ad
Mizzou Journalism connections lead Delaney Ehrhardt to co-author first book
By: Caleb McDairmant Delaney Ehrhardt, BJ ‘23, always knew she loved writing, especially watching bullet points turn into fully fleshed-out pages. What she didn’t know was that her first major post-grad project would land her in major retailers like Target, Barnes and Noble, and Amazon. Her recently published, co-authored book, Prompting Originality, is a guide … Continued
MOJO Ad unveils NASA as newest client for student-staffed ad agency at Missouri School of Journalism
Dylan Connell, BJ ’14, communications and public affairs manager at NASA J-School alum and NASA strategic communicator Dylan Connell introduced students to their new client this week By Nate Brown and Austin FitzgeraldPhotos by Nate Brown MOJO Ad, the Missouri School of Journalism’s student-staffed, professional services advertising agency, is reaching for the stars this semester: … Continued
Missouri School of Journalism students win 40 American Advertising Awards, will move on to regional competition
Team Olio. L-R: Top: Tess Murray, Nickolas Pappas, Kieran Malloy, Sydney Marino, Brad Turner, Jared Fisch;Bottom: Claudia LeSage, Rachel Schwartz, Trent Tarantino, Camile Baker, Katrina Troy By Austin Fitzgerald COLUMBIA, Mo. (March 1, 2023) — Students at the University of Missouri have won a total of 40 awards in the American Advertising Federation’s 2022-23 American … Continued
MOJO Ad students unwrap sweet campaigns for client Sour Patch Kids
Seniors Kate Cupp and Kallie Lehenbauer of MoJo Ad take a selfie with their new client’s product Aug. 22, 2022, in Lee Hills Hall. Sour Patch Kids was announced as this semester’s client on the first day of class. Student advertisers gave final presentations to Sour Patch Kids executives, industry professionals and J-School representatives in … Continued
MOJO Ad campaign helps Missourians reconnect with nature
By Kelly Lopez During the pandemic, most people were stuck inside of their homes, nervous to go out in public spaces for fear of becoming infected and endangering their families. One of the few refuges people had was spending time in the great outdoors. This summer, the Missouri Department of Conservation (MDC) launched a campaign … Continued
School of Journalism’s MOJO Ad presents annual State of the YAYA report
Marketers across the country tuned in to uncover insight into how they can better target this elusive 18- to 24-year-old demographic. By Zach Taylor Columbia, Mo. (May 19, 2021) — MOJO Ad just had its grand finale. The premier, student-staffed ad agency at the Missouri School of Journalism put the spotlight on the youth and … Continued
A glimpse into the ‘YAYA’ during the COVID-19 pandemic
Because of the pandemic, this year’s State of the YAYA Report, prepared by the University of Missouri School of Journalism’s professional advertising agency, will be like no other report before it. The COVID-19 pandemic has caused more than a year’s worth of unprecedented events in the lives of today’s 18- to 24-year-olds, disrupting their formative … Continued
MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester
By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued
MOJO Ad teams finish the semester remotely, present findings amid COVID-19 pandemic
Spring 2020 clients included the Missouri Department of Conservation and Nevada Department of Wildlife. By Jerry Duggan An indispensable part of every strategic communication senior’s final semester at the Missouri School of Journalism is the capstone experience. Although this year’s spring semester looked a little different from previous ones, with all classes moving online in … Continued
MOJO Ad presents 2020 State of the YAYA: Under No Illusion
Students working at MOJO Ad, the premier ad agency at the Missouri School of Journalism, uncovered nine insights about the Youth and Young Adult market and presented them through the annual State of the YAYA Live Webcast on Dec. 3, 2019. Missouri School of Journalism strategic communication students uncover in-depth research on the 18- to … Continued