Hearst Corporation, Reynolds Journalism Institute and Adobe Announce Winners of Student Interactive Design Competition

New York, N.Y. (May 6, 2010) — Hearst Corporation‘s Innovation group, the Reynolds Journalism Institute (RJI) at the Missouri School of Journalism and Adobe Systems Inc. today announced the two winning teams in a student competition to produce interactive applications that solve real-world needs in the advertising or news-gathering sides of the journalism industry. The … Continued

Sandy Kornberg, BJ ’64, Receives International Medal of Merit

Columbia, Mo. (May 6, 2010) — Sandy Kornberg, BJ ’64, will receive the Medal of Merit from the International Advertising Association (IAA) at a gala dinner to be held in the Kremlin during the organization’s upcoming World Congress in Moscow. Established in the 1960s, the IAA Medal for Merit is awarded to recognize outstanding service to … Continued

The Clock Is Ticking for Mobile Journalism Adaptation, Journalism Professor Says

By Nathan Hurst MU News Bureau Columbia, Mo. (May 6, 2010) — This January, Gartner, Inc., a leading information technology research and advisory company, announced their prediction that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Clyde Bentley, an associate professor of convergence journalism at the Missouri School … Continued

Social Media Focus of Daylong Seminar

VML Hosts Strategic Communication Students at KC Office Columbia, Mo. (May 4, 2010) — Social media has created a fundamental shift in our personal relationships, including the one between a brand and its customers. The implications for advertising and public relations were discussed during a daylong seminar on social media at VML. The program provided … Continued

Research Suggests Chinese Public Relations Strategies Could Benefit from a More Open, Honest Approach

Columbia, Mo. (April 29, 2010) ­— What constitutes effective public relations strategies is an ongoing discussion among professionals in the field, as well as the general public. A Missouri School of Journalism researcher recently studied the effectiveness of public relations strategies employed in China during the SARS crises of 2002. Ernest Zhang, the China program … Continued