Master Classes Are Scheduled for Monday, Oct. 3
By Alison Matas
Columbia, Mo. (Sept. 8, 2011) — Social and digital media, transparency, engagement, perception management and storytelling are all topics that winners of the Missouri Honor Medal for Distinguished Service in Journalism will discuss in master classes on Monday, Oct. 3. The series begins at 8:30 a.m., and classes are free and open to the public.
|Robert S. Leaf
BJ ’52, MA ’54
The distinguished group of speakers, who include news media leaders and a public relations expert, will be honored at a banquet that evening.
- “What Is the Truth?”
8:30 to 9:50 a.m., 110 Lee Hills Hall
Danny Lyon, photographer, filmmaker and writerLyon has published books, photographs and films after spending years immersing himself in the subject and becoming a participant. His first work was “The Bikeriders” in 1967, during which he lived as a member of the Chicago Outlaw Motorcycle Club. Lyon wrote “Conversations with the Dead” in 1971 after spending 14 months with convicts in six prisons. He received the Guggenheim Foundation Fellowship for photography in 1969 and in film making in 1979, as well as a Rockefeller Fellowship in Filmmaking. Lyon also founded the publishing group Bleak Beauty.
- “Perception Management: Today’s Key to Success”
10 to 10:50 a.m., Fisher Auditorium, Gannett Hall
Robert Leaf, international relations counselorLeaf as international chairman of Burson-Marsteller, then the world’s largest public relations firm, started offices around the world including Russia during the Cold War, the first Chinese public relations firm and the first international public relations firm in the Middle East and throughout Europe, Asia, Australia and South America. He has authored numerous articles about marketing and communications and is an international speaker. Leaf won the Institute for Public Relations first Alan Campbell-Johnson award for outstanding contributions to international public relations in 2001.
- “How Print Can Succeed in the Digital Age: A Case Study from Germany”
11 to 11:50 a.m., Fred W. Smith Forum, 200 Reynolds Journalism Institute
Wolfgang Krach, deputy editor-in-chief of Süddeutsche Zeitung, Germany’s largest national daily newspaperKrach has worked for AP, Reuters and dpa and also served as the Munich correspondent for the regional daily Donaukurier. Süddeutsche Zeitung, which translates to “South German Newspaper,” is a cross-media publication that reaches 2.42 million readers each day, selling 437,000 print copies and using the Internet. The national paper includes four sections: politics, culture, economy and sports and is known for its anonymous front-page column. The newspaper first published in October 1945.
- “The Journalism of Engagement”
1 to 1:50 p.m., 142 Middlebush
Margaret Wolf Freivogel, award-winning journalist, founding editor of the St. Louis BeaconThe Beacon is a nonprofit news organization that emphasizes politics, the economy, health, education, race and the arts. It has been a finalist for a general excellence award from the Online News Association twice. Before coming to The Beacon, Freivogel worked for the St. Louis Post-Dispatch for 34 years as a reporter, Washington correspondent and assistant managing editor.
- “Behind the Frontlines: Narrative Journalism and the TV Documentary”
2 to 2:50 p.m., Fred W. Smith Forum, 200 Reynolds Journalism Institute
David Fanning, executive producer of FRONTLINEFanning created FRONTLINE in 1983, and it has since become the longest running investigative documentary series on television, with more than 530 films broadcast to date. Under his guidance, FRONTLINE has won 45 Emmys 27 duPont-Columbia University Awards, 15 Peabody Awards, 11 Robert F. Kennedy Journalism Awards and three Edward R. Murrow Awards. Fanning began his journalism and filmmaking career in South Africa. He has worked in U.S. public television since 1973 and began the international documentary series “World” in 1977 at WGBH in Boston. That series became the basis for FRONTLINE. In 2010 he was awarded Harvard University’s Goldsmith Career Award for Excellence in Journalism.
- “How Twitter, Facebook and Chat Rooms Are Driving How Newsrooms Deliver Compelling Journalism”
3 to 3:50 p.m., 117 Waters Auditorium
Mark Russell, editor of the Orlando SentinelBefore joining the Orlando Sentinel, Russell worked for the Cleveland Plain Dealer as a reporter, assistant city editor, business editor and assistant managing editor/metropolitan news. He has also worked for the Boston Globe and the Wall Street Journal. Russell is director of the Florida Society of News Editors and the American Society of News Editors’ Awards Board.
- “It’s All About Storytelling in the Times of the iPad and Beyond”
4 to 4:50 p.m., Fisher Auditorium, Gannett Hall
Mario Garcia, designer for multiplatform news presentationGarcia is the CEO and founder of Garcia Media. He has more than 40 years of design and teaching experience and has served as a consultant for more than 560 newspapers, magazines, websites and tablets. He has also authored more than 12 books, and his next will be published at the end of 2012.
- “My Modest Attempt to Prove that Everything Is Possible”
4 to 4:50 p.m., Fred W. Smith Forum, 200 Reynolds Journalism Institute
David Granger, editor-in-chief of Esquire magazineGranger has been the editor of Esquire since 1997. Between 1998 and 2011, Esquire was a finalist for 54 National Magazine awards and received 15. He has been named Editor of the Year by the Chicago Tribune, Advertising Age and Adweek. Before coming to Esquire, Granger was the executive editor at GQ for almost six years.
Visit https://journalism.missouri.edu/honor-medal/ for more information about the award winners and other related activities. Banquet tickets are available by contacting the School’s Office of Planning and Communications.