News Releases
Sandy Kornberg, BJ ’64, Receives International Medal of Merit
Columbia, Mo. (May 6, 2010) — Sandy Kornberg, BJ ’64, will receive the Medal of Merit from the International Advertising Association (IAA) at a gala dinner to be held in the Kremlin during the organization’s upcoming World Congress in Moscow. Established in the 1960s, the IAA Medal for Merit is awarded to recognize outstanding service to … Continued
All the World’s a Museum…and the Information May Be as Close as Your Cell Phone
By Kris Hilgedick Jefferson City News Tribune Used by permission. Columbia, Mo. (May 5, 2010) — The idea arrived the way many ideas do: Clyde Bentley, a professor of journalism at the University of Missouri, was taking an outdoors stroll through a Columbia park. “It had just snowed on this remote bench, when I noted … Continued
Tweets Initiate Conversation Between Strategic Communication Students and Ford Motor Company Executives
Columbia, Mo. (May 4, 2010) — Technology and new media in the classroom recently brought together a group of strategic communication students and executives from Ford Motor Company in Detroit. Students in the Management of Strategic Communication course study a brand for the semester, with an emphasis on the consumer touch points. The class is … Continued
Social Media Focus of Daylong Seminar
VML Hosts Strategic Communication Students at KC Office Columbia, Mo. (May 4, 2010) — Social media has created a fundamental shift in our personal relationships, including the one between a brand and its customers. The implications for advertising and public relations were discussed during a daylong seminar on social media at VML. The program provided … Continued
10 Missouri Journalism Students Recognized at Annual White House Correspondents’ Dinner in Washington, D.C.
By Katy Steinmetz Master’s Student Washington, D.C. (May 4, 2010) — Saturday night was all red carpet and A-list haze for the 10 Missouri School of Journalism students attending the annual White House Correspondents’ Association dinner in Washington D.C. The lucky few were the recipients of $2,500 scholarships that came with invites to the gala … Continued
Research Suggests Chinese Public Relations Strategies Could Benefit from a More Open, Honest Approach
Columbia, Mo. (April 29, 2010) — What constitutes effective public relations strategies is an ongoing discussion among professionals in the field, as well as the general public. A Missouri School of Journalism researcher recently studied the effectiveness of public relations strategies employed in China during the SARS crises of 2002. Ernest Zhang, the China program … Continued
Strategic Communication Major and Team Win DECA/ICDC International Entrepreneurial Challenge
Columbia, Mo. (April 29, 2010) — Three University of Missouri students won this year’s Collegiate DECA/ICDC Entrepreneurship Challenge in Louisville, Ky. Matt Kamp, a dual major in strategic communication and marketing, with teammates Josh Johnson and Dave Oster took home the $5,000 Don DeBolt Scholarship for receiving first place out of the 55 competing teams. … Continued
Five Missouri School of Journalism Faculty Members Approved for Graduate Faculty Status
Columbia, Mo. (April 29, 2010) — The University of Missouri Graduate School has approved Missouri School of Journalism faculty members Jeanne Abbott, Holly Edgell, Gary Grigsby, Janet Saidi and Marty Steffens for membership on the Graduate Faculty. Graduate Faculty membership is required to teach graduate-level courses, chair master’s thesis committees, and to vote on graduate education … Continued
Missouri’s Strategic Communication Researchers Rank No. 1 in Advertising Publications
Columbia, Mo. (April 29, 2010) — Strategic communication research at the Missouri School of Journalism leads that conducted at all other advertising and strategic communication programs in the U.S. and many abroad. The first-place ranking is based on total number of publications over the past 10 years. A study presented at the 2010 annual meeting … Continued
Magazine Journalism Senior Publishes ‘Dorm Living,’ A Guide to Help Freshmen Adjust to College Life
By Caitlin Giddings Magazine Journalism Columbia, Mo. (April 28, 2010) — Missouri School of Journalism senior Casey Lewis has just published her first book, “Dorm Living.” The book, released last month and available on Amazon, offers advice to incoming college students on the fine art of turning a 12×12 dormitory cell into a livable habitat. … Continued