Conrad L. Lohoefer

What do you do? I worked on newspapers in Texas and Oregon until 1957 when I entered public relations. In 1961 I started in the cotton business as an independent merchandiser operating in Lubbock, Texas, and in Visalia, Calif. Today, I am retired and live in Plano, Texas, near my five children and eight grandchildren, … Continued

Craig Ligibel

What was your first job? My first job was working for a small public relations firm in Columbia, Mo. We published an agricultural magazine. I had never set foot on a farm before, but then spent two years driving a sports car all over the country interviewing farmers about our client’s product. We produced black-and-white … Continued

Richard Liefer

Learning the Nuts and Bolts Fresh off a 140-acre family farm in Red Bud, Ill., Richard Liefer arrived at Mizzou on a wave of baby boomers in 1964. Freshman enrollment soared, and campus dorms were so full, he was crowded into a two-person room with two other roommates. Mizzou was bigger and busier than his … Continued

Robert Lewis

Give us a summary of your career. I was hired by the Topeka (Kan.) State Journal upon graduation in 1951 to replace a reporter who had been called by the U.S. Navy to the Korean War. After I was on the job, his orders were revoked. So, I then found employment as a reporter/photographer for … Continued

Andrea Beaumont Lewis

What do you do in your current job? I book guests for “Piers Morgan Tonight.” People tune in to hear our guests discuss the day’s biggest stories, so guest booking is a very important part of the show. What do you like best about your job? I love being a part of the big national … Continued

John Lesser

John Lesser, BJ ’50, has spent over 60 successful years in the advertising and promotions field, serving major corporate clients such as Sharp, Toshiba, Panasonic and Olympus Optical, just to name a few. Now focused on just one client with the consultative agency he founded in 1971, John Lesser and Associates, Lesser took time to … Continued

Janine Latus

How do you get into freelancing? First you address a query letter to an editor, pitching an idea. That letter is your audition. If your piece is full of facts and statistics, your letter should be informative. If your piece is humorous, your letter should make people laugh. You have to hit the right editor … Continued

Frosty Landon

A Lifelong Fight for Open Government Roanoke, Va. (March 15, 2007) — The personalized “Open Gov” license plate on Forrest “Frosty” Landon’s Volvo station wagon is the first tip-off to his lifelong passion. For more than 50 years, Landon has worked alongside – and faced off with – lawmakers at all levels regarding policies governing … Continued

David Lammers

What do you do? Editor in chief of a website about chip manufacturing, Semiconductor Manufacturing and Design. It survives with company sponsors, and covers semiconductor production fabs, equipment, materials, markets and related topics. How did you get your job? After the print magazine Semiconductor International was closed by RBI in April 2010, I worked with … Continued

Lillian Kuras

What do you do? I work at United Way 2-1-1 on the database. How did you get your job? I started on the overnight shift at United Way 2-1-1 as an information and referral specialist making social service referrals. What is the best professional lesson learned at the J-School? That great research is what backs … Continued