Topics Course Allows Students to Understand Brands, Self

Columbia, Mo. (May 2, 2005) — “A brand is a promise that stays consistent over time,” Beth Ronsick, BJ ’89, told her students the first day of a recent three-week topics course. “Brands are one of the most powerful assets a company can have; a customer’s perception of value may be intangible, but when properly steered, … Continued

Cristian Lupsa Awarded Atwater Prize for Writing

Columbia, Mo. (May 2, 2005) — Cristian Lupsa has been awarded this year’s Atwater Prize for in-depth reporting published in the Columbia Missourian and Vox Magazine. The competition recognizes outstanding writing by Missouri School of Journalism students and drew 32 entries this year. Lupsa will receive his master’s degree in journalism in May and plans … Continued

Students Learn about Account Management in a Boutique Setting

Columbia, Mo. (May 2, 2005) — A recent one-hour strategic communication topics course focused on teaching students methodology to aid in the account management in a creative boutique. The class, Creative Account Management, ran for eight weeks and culminated with presentations to instructors Jeff Graham and Marc Kempter from CORE in St. Louis. Graham, BJ … Continued

Media Impact on Breast Cancer Awareness, Anxiety Different for Caucasian and African-American Women, MU Researcher Finds

By Jessica Pollard MU News Bureau Columbia, Mo. (April 28, 2005) — According to the Centers for Disease Control and Prevention, breast cancer is the most commonly diagnosed cancer among U.S. women. From the disease prevention perspective, there is a need for accurate and credible information to be effectively communicated to women about breast cancer and … Continued

Professor Don Ranly Wins Lifetime Achievement Award from B2B Editors Group

Columbia, Mo. (April 28, 2005) — Don Ranly, who helped pioneer the concept of “service journalism” as a professor at the Missouri School of Journalism, has been selected by the American Society of Business Publication Editors (ASBPE) to receive the organization’s 2005 Lifetime Achievement Award. Ranly headed Missouri’s magazine sequence for 28 years, helping many publications … Continued

New Research Shows Americans’ Love-Hate Relationship with Journalism

Contact: George Kennedy 573-882-4045 Columbia, Mo. (April 27, 2005) — A new study shows that Americans have a more positive, more complicated set of attitudes toward journalism than the recent wave of media criticism implies. “The consumers of American journalism respect, value and need it – but they’re also skeptical about whether journalists really live … Continued

Association of Health Care Journalists to Move Operations to School of Journalism

Columbia, Mo. (April 26, 2005) — The Association of Health Care Journalists will move its headquarters and its Center for Excellence in Health Care Journalism to the Missouri School of Journalism in July. AHCJ is a growing nonprofit organization whose membership of nearly 900 print, broadcast and online journalists is dedicated to advancing public understanding of health … Continued

Missouri School of Journalism Grad Wins Hearst Photojournalism Award

Columbia, Mo. (April 25, 2005) — Lara Shipley, a recent photojournalism graduate from the Missouri School of Journalism, was awarded fifth place in the Picture Story/Series Competition of the 2004-2005 Hearst Journalism Awards Program. This was the third and final Hearst photojournalism competition of this academic year, entered by 44 students nationwide. “Lara’s story is … Continued

Family of 1910 Journalism Graduate Provides Gift to School

Columbia, Mo. (April 25, 2005) — The family of Robin Gould, BJ ’10, has endowed a gift at the Missouri School of Journalism. Gould was a member of the School’s first graduation class. The monies will be used to advance faculty research at the Journalism School. Gould’s daughter, Mrs. Virgel Dent Jr.; son, Warren Gould; … Continued

Four Missouri School of Journalism Minority Students Awarded Scholarship from Wal-Mart

Columbia, Mo. (April 25, 2005) — Four outstanding minority Missouri School of Journalism students received a $2,500 scholarship from Wal-Mart Stores, Inc. They are Heather Apodaca, Yolanda Coleman, Brenda Escobar and Patrick Nagle. The Missouri School of Journalism is one of 10 select journalism programs nationwide to receive $50,000 from Wal-Mart for minority scholarships. The … Continued