Strategic Communication
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Readers’ Physiological Responses to Online Content Provides New Insight for Advertisers By Emily Smith MU News Bureau Columbia, Mo. (Nov. 13, 2009) — Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet & American Life Project survey. Half of these adults use the Web … Continued
Doctoral Student Rachel Young Named 2009 Paul Synor Fellow
Program Enhances Strategic Communication Studies at the Missouri School of Journalism By Joan Niesen Master’s Student Columbia, Mo. (Oct. 27, 2009) — Rachel Young, a first-year doctoral student at the Missouri School of Journalism, is the 2009 Paul Synor Fellow. Her research emphasis is in health communication, specifically addressing disparities in preventive care among adolescents … Continued
Thorson, Duffy Surprised with President’s Award at the Annual Missouri Press Association Convention
Kansas City, Mo. (Oct. 26, 2009) — Missouri Press Association president Vicki S. Russell surprised two Missouri School of Journalism professors with the President’s Award at the group’s recent convention in Kansas City. The MPA President’s Award was established to honor a person or persons who’ve made a special impact on that president. Esther Thorson … Continued
Summer Program in Prague Offers Strategic Communication Students an Opportunity to Work with Nestlé, McCann Erickson and Charles University Students
By Angela Hamilton Master’s Student Columbia, Mo. (Oct. 8, 2009) — Eight Missouri School of Journalism students worked alongside nine students from Charles University in Prague, Czech Republic, to develop an integrated strategic communication campaign for the global giant nutrition and health company Nestlé. The group’s project focused on introducing a popular powdered cocoa mix, … Continued
Online News Garners More Attention from Readers if It’s Negative and Localized, MU Study Finds
By Emily Smith MU News Bureau Columbia, Mo. (Aug. 26, 2009) — According to the “hardwired for news” theory, people devote more attention to information that is deviant or threatening. To test the theory, University of Missouri researchers examined the physiological effects of reading threatening health news online. The researchers found that news about local health … Continued
Strategic Communication Professor Named President of the American Academy of Advertising
Columbia, Mo. (Aug. 10, 2009) — Shelly Rodgers, associate professor of strategic communication at the Missouri School of Journalism, has been elected president of the American Academy of Advertising (AAA). An active AAA member for more than a decade, Rodgers is currently the AAA president-elect and has previously served as the AAA vice president (2008), … Continued
Strategic Communication Professor Named Associate Editor of Journal of Interactive Advertising
Columbia, Mo. (July 13, 2009) — Kevin Wise, an assistant professor at the Missouri School of Journalism, is one of two new associate editors of the Journal of Interactive Advertising. Wise’s research explores how different features of online media affect cognition and emotion. A special emphasis is in how different features of advergames affect both … Continued
Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
Columbia, Mo. (April 7, 2009) — Researchers from the Missouri School of Journalism recently completed a comprehensive comparison of citizen journalism sites (news sites and blogs) and traditional media Web sites. They found that despite ongoing reports of financial troubles and cutbacks, legacy media are more comprehensive and more technologically advanced than citizen media and … Continued
Strategic Communication Career Fair Provides Students Job, Internship Opportunities
Columbia, Mo. (March 13, 2009) — Resumes and portfolios in hand, more than 200 students buzzed around the Missouri School of Journalism’s 2009 Strategic Communication Career Fair in February. Recruiters from more than 20 companies and organizations visited with interested applicants in Stotler Lounge in Memorial Union on the University of Missouri campus, hoping to hire … Continued
HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research
Columbia, Mo. (Nov. 14, 2008) — The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced online methodologies. HCD Research is partnering with the Psychological Research on Information and Media Effects (PRIME) Lab, while the project is funded … Continued