Strategic Communication
Strategic Communication Career Fair Offers Students and Recruiters the Chance to Meet Their Perfect Match
By Katherine Vicari Public Relations Account Executive MOJO Ad Columbia, Mo. (March 4, 2010) — More than 180 Missouri School of Journalism students and 50 recruiters from 22 agencies and organizations attended the annual Strategic Communication Career Fair on Feb. 18. Recruiters traveled from Denver, Dallas, Chicago, Kansas City, St. Louis and Minneapolis to network … Continued
Highlighting Racial Disparities Increases Coverage and Effectiveness of Health News, MU Researchers Find
By Emily Smith MU News Bureau Columbia, Mo. (Nov. 19, 2009) — Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to … Continued
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Readers’ Physiological Responses to Online Content Provides New Insight for Advertisers By Emily Smith MU News Bureau Columbia, Mo. (Nov. 13, 2009) — Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet & American Life Project survey. Half of these adults use the Web … Continued
Doctoral Student Rachel Young Named 2009 Paul Synor Fellow
Program Enhances Strategic Communication Studies at the Missouri School of Journalism By Joan Niesen Master’s Student Columbia, Mo. (Oct. 27, 2009) — Rachel Young, a first-year doctoral student at the Missouri School of Journalism, is the 2009 Paul Synor Fellow. Her research emphasis is in health communication, specifically addressing disparities in preventive care among adolescents … Continued
Thorson, Duffy Surprised with President’s Award at the Annual Missouri Press Association Convention
Kansas City, Mo. (Oct. 26, 2009) — Missouri Press Association president Vicki S. Russell surprised two Missouri School of Journalism professors with the President’s Award at the group’s recent convention in Kansas City. The MPA President’s Award was established to honor a person or persons who’ve made a special impact on that president. Esther Thorson … Continued
Summer Program in Prague Offers Strategic Communication Students an Opportunity to Work with Nestlé, McCann Erickson and Charles University Students
By Angela Hamilton Master’s Student Columbia, Mo. (Oct. 8, 2009) — Eight Missouri School of Journalism students worked alongside nine students from Charles University in Prague, Czech Republic, to develop an integrated strategic communication campaign for the global giant nutrition and health company Nestlé. The group’s project focused on introducing a popular powdered cocoa mix, … Continued
Online News Garners More Attention from Readers if It’s Negative and Localized, MU Study Finds
By Emily Smith MU News Bureau Columbia, Mo. (Aug. 26, 2009) — According to the “hardwired for news” theory, people devote more attention to information that is deviant or threatening. To test the theory, University of Missouri researchers examined the physiological effects of reading threatening health news online. The researchers found that news about local health … Continued
Strategic Communication Professor Named President of the American Academy of Advertising
Columbia, Mo. (Aug. 10, 2009) — Shelly Rodgers, associate professor of strategic communication at the Missouri School of Journalism, has been elected president of the American Academy of Advertising (AAA). An active AAA member for more than a decade, Rodgers is currently the AAA president-elect and has previously served as the AAA vice president (2008), … Continued
Strategic Communication Professor Named Associate Editor of Journal of Interactive Advertising
Columbia, Mo. (July 13, 2009) — Kevin Wise, an assistant professor at the Missouri School of Journalism, is one of two new associate editors of the Journal of Interactive Advertising. Wise’s research explores how different features of online media affect cognition and emotion. A special emphasis is in how different features of advergames affect both … Continued
Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
Columbia, Mo. (April 7, 2009) — Researchers from the Missouri School of Journalism recently completed a comprehensive comparison of citizen journalism sites (news sites and blogs) and traditional media Web sites. They found that despite ongoing reports of financial troubles and cutbacks, legacy media are more comprehensive and more technologically advanced than citizen media and … Continued