Strategic Communication
Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
Columbia, Mo. (April 7, 2009) — Researchers from the Missouri School of Journalism recently completed a comprehensive comparison of citizen journalism sites (news sites and blogs) and traditional media Web sites. They found that despite ongoing reports of financial troubles and cutbacks, legacy media are more comprehensive and more technologically advanced than citizen media and … Continued
Strategic Communication Career Fair Provides Students Job, Internship Opportunities
Columbia, Mo. (March 13, 2009) — Resumes and portfolios in hand, more than 200 students buzzed around the Missouri School of Journalism’s 2009 Strategic Communication Career Fair in February. Recruiters from more than 20 companies and organizations visited with interested applicants in Stotler Lounge in Memorial Union on the University of Missouri campus, hoping to hire … Continued
HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research
Columbia, Mo. (Nov. 14, 2008) — The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced online methodologies. HCD Research is partnering with the Psychological Research on Information and Media Effects (PRIME) Lab, while the project is funded … Continued
Research Reveals Effective Anti-Tobacco Ads Should Either Scare or Disgust Viewers
However, Combining Both Fear and Disgust Appeals in the Same Ad Decreases Viewers’ Attention, Understanding By Emily Smith MU News Bureau Columbia, Mo. (Oct. 24, 2008) — Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people … Continued
Leading Advertising, Public Relations and Marketing Executives to Lead Roundtable Discussion on Ethics
Event Part of Missouri School of Journalism Sept. 11 Futures Forum Columbia, Mo. (Sept. 3, 2008) — As the promise of social media and other online communication opportunities expands, many companies are asking about an enhanced role for advertising and communications ethics. Several top advertising, public relations and marketing professionals will gather at the Missouri … Continued
$120,577 Donation to MU Honors Journalism Alumnus, Supports Columbia Missourian
Columbia, Mo. (June 5, 2008) — A gift to the Missouri School of Journalism will provide opportunities for students, faculty and staff to gain professional journalism experience at the Columbia Missourian. June Reynolds Miller donated $120,577 in memory of her late husband, MU alumnus George H. Miller, BJ ’40, to create the George H. Miller … Continued
Strategic Communication Students Create Marketing and Advertising Plans for Missouri Town
Columbia, Mo. (June 5, 2008) — This summer, Missouri School of Journalism strategic communication students spent a week in Stockton, Mo., conducting research and creating advertising campaigns for several businesses in the small southwest Missouri town, which was nearly destroyed by a tornado in May 2003. The course, “Creating and Implementing Effective Strategic Communications: A … Continued
President and CEO of Fleishman-Hillard to Deliver Raymond M. Solomon Memorial Lecture
Columbia, Mo. (April 18, 2008) — Dave Senay, president and CEO of Fleishman-Hillard, will deliver the 2008 Raymond M. Solomon Memorial Lecture at 10 a.m., Monday, April 21, in Fisher Auditorium at the Missouri School of Journalism. Senay, who has worked with Fleishman-Hillard for 23 years, will speak to faculty, staff, students and the public … Continued
Strategic Communication Senior Selected to Most Promising Minority Students Program
Columbia, Mo. (Feb. 8, 2008) — Brandon C. Byrd, a Missouri School of Journalism senior majoring in strategic communication, is one of 50 students in the nation selected by the American Advertising Federation to join the Most Promising Minority Students Program (MPMS). The prestigious award allowed him to travel to New York City with fellow … Continued
Strategic Communication Students to Benefit from $100,000 Scholarship Endowment
Alumna’s Gift Helps Attract Out-of-State Students By Emily Smith MU News Bureau Columbia, Mo. (Jan. 31, 2008) — Some out-of-state students have the desire to study strategic communication at the prestigious Missouri School of Journalism, but they need financial support to do so. Because of a generous gift by a 1946 alumna, those students will … Continued