Research Reveals Slower-Paced, Non-Attack Political Ads Are Most Attention-Getting

Columbia, Mo. (Dec. 13, 2005) — The most attention-getting and memorable political advertisements are those that use fewer camera angles and scene changes and do not attack other candidates, according to research conducted at the Missouri School of Journalism. Katherine Roehrick’s research reviewed studies on both cognitive processes (memory, attention, and the like) and 30-second … Continued

Online Classified Ads Not Using All Available Resources, MU Study Finds

By Jill McDonnell MU News Bureau Columbia, Mo. (Oct. 10, 2005) — As newspapers make the shift to more and better online coverage in the age of information technology, classified advertisements in online newspapers have warranted additional attention as well. A recent study, conducted by a University of Missouri-Columbia researcher, found that classified advertisements in … Continued

Recent Advertising Graduate Selected for Northern India Program

Columbia, Mo. (May 16, 2005) — Jonathon Coulson, BJ ’05, is one of 12 students nationwide who has been selected to travel in northern India for three weeks this summer through the American Institute of Indian Studies. Coulson received his bachelor’s degree from the Missouri School of Journalism last week, graduating magna cum laude with an … Continued

Students Commemorate 223 Walter Williams Memories with Special T-Shirts

Columbia, Mo. (May 4, 2005) — When the students of Professor Steve Kopcha‘s Creative Portfolio class realized that 223 Walter Williams, the computer lab, will disappear in the construction process for the new Donald W. Reynolds Journalism Institute, they decided to memorialize the venerable place in the form of special T-shirts. Official groundbreaking ceremonies for … Continued

Topics Course Allows Students to Understand Brands, Self

Columbia, Mo. (May 2, 2005) — “A brand is a promise that stays consistent over time,” Beth Ronsick, BJ ’89, told her students the first day of a recent three-week topics course. “Brands are one of the most powerful assets a company can have; a customer’s perception of value may be intangible, but when properly steered, … Continued

Students Learn about Account Management in a Boutique Setting

Columbia, Mo. (May 2, 2005) — A recent one-hour strategic communication topics course focused on teaching students methodology to aid in the account management in a creative boutique. The class, Creative Account Management, ran for eight weeks and culminated with presentations to instructors Jeff Graham and Marc Kempter from CORE in St. Louis. Graham, BJ … Continued

Students Learn the Importance of Acquiring New Business

Columbia, Mo. (March 15, 2005) — “How to Pitch New Business” was the focus of a recent one-hour Strategic Communications course at the Missouri School of Journalism. Sandy Kornberg, BJ ’64, and Gary Burandt, BJ ’66, served as the visiting professors. During the course of a week, students learned that pitching new business is a … Continued

Missouri Advertising Students Visit the Big Apple

Columbia, Mo. (March 1, 2005) — More than 20 students from the Missouri School of Journalism traveled to New York City to meet and learn from the representatives of some of the nation’s top strategic communications agencies and other entities. Jamie Pabst, a junior advertising major, said, “The investment was definitely worth it. The introduction … Continued

Missouri School of Journalism Receives $864,800 Gift

Columbia, Mo. (Feb. 22, 2005) — The Missouri School of Journalism has received a gift of $864,800 from a graduate of the School. The monies will be used to enhance strategic communication studies in the Advertising Department. “We’re very grateful for this extraordinary gift presented by a graduate who has asked to remain anonymous,” said Margaret … Continued

Journalism School Hosts Strategic Communication Career Fair

Columbia, Mo. (Feb. 22, 2005) — Journalism students had the opportunity to meet, interview and make formal contacts with recruiters at the fourth annual advertising and public relations career fair on February 10. “It was great to have the opportunity to meet and talk face to face with people who are in the business,” said … Continued