Missouri Student-Athletes Honor Strategic Communication Professor as Most Inspiring Teacher

Columbia, Mo. (March 20, 2007) — Cynthia Frisby, associate professor of strategic communication, has been named one of the four Most Inspiring Professors on campus by the University of Missouri-Columbia Student-Athlete Advisory Council. Student-athletes nominate professors for the annual award to recognize their outstanding work in teaching and advising. Many student-athletes choose to nominate teachers … Continued

Seven Learning, Networking Sessions in Two Days: Fast-Paced Trip to New York Inspires, Motivates Strategic Communication Students

Columbia, Mo. (March 2, 2007) — “The box doesn’t exist anymore,” noted Linda Kaplan Thaler as she encouraged 16 strategic communication students from the Missouri School of Journalism to be fearless in exploring traditional and non-traditional strategies for their clients. Kaplan Thaler, chief executive officer of the New York advertising and entertainment agency that bears … Continued

Always the Bridesmaid, Never the Bride

Study Finds African-American Women Are Not Equally Represented in Bridal Magazines By Katherine Kostiuk MU News Bureau Columbia, Mo. (Dec. 5, 2006) — Bridal magazines are filled with images of the fairytale wedding – long white dresses, champagne, flowers and kisses. But a study by a Missouri School of Journalism researcher has found that magazine … Continued

Building a Better Online Community

Researchers Find Characteristics that Affect People’s Intent to Participate in Web-Based Communities Columbia, Mo. (Nov. 10, 2006) — The Internet has been both praised for increasing social discussion and criticized for decreasing face-to-face interaction, but a new University of Missouri-Columbia study may help increase online social interaction if Web designers and operators take note. The … Continued

Strategic Planning for Strategic Communication Education

Alumni Contribute Ideas, Resources at Strategic Communication Summit Columbia, Mo. (Oct. 24, 2006) — For one day, five decades-worth of advertising and public relations professionals gathered at the Missouri School of Journalism with a common mission. Some of them grew up before television – others have not lived without the Internet. Generation gaps, however, gave … Continued

Faculty Member Publishes New Edition of Public Relations Textbook

Columbia, Mo. (Aug. 29, 2006) — Coverage of global markets, new technologies, and multiculturalism throughout make the recently published edition of Public Relations: The Profession and the Practice one of the leading college textbooks on the topic. The book is co-authored by Suzette Heiman, associate professor and director of planning and communications at the Missouri School … Continued

Advertising Student Receives $1,500 Scholarship for Community-Based Summer Course

Columbia, Mo. (June 23, 2006) — Rachael Bax, a senior advertising major at the Missouri School of Journalism, recently received a $1,500 scholarship that will allow her to continue work started by her classmates in an unusual “real life” advertising experience. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig … Continued

MOJO Ad Launches Web Site

Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued