Strategic Communication
Advertising Student Receives $1,500 Scholarship for Community-Based Summer Course
Columbia, Mo. (June 23, 2006) — Rachael Bax, a senior advertising major at the Missouri School of Journalism, recently received a $1,500 scholarship that will allow her to continue work started by her classmates in an unusual “real life” advertising experience. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig … Continued
MOJO Ad Launches Web Site
Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued
Reporters Believe General Public Is Unable to Understand Scientific Issues, MU Study Finds
By Jill McDonnell MU News Bureau Columbia, Mo. (March 8, 2006) — While topics such as “genetics” and “biotechnology” have become part of the public’s general vocabulary, some researchers believe these issues receive far less media coverage than they once did. Does the lack of coverage stem from general public disinterest? Does it come from … Continued
MU Study Shows Adolescents More Affected Emotionally, Intellectually by Fear-Based Commercials Than Adults
Researchers Hope Findings Lead to Changes in Substance Abuse, Anti-Smoking Commercials MU News Bureau Columbia, Mo. (March 8, 2006) — A common strategy used in commercials to promote healthy behavior is fear. For example, anti-smoking campaigns have used vivid images depicting damage to the lungs caused by smoking. Now, a new study by a Missouri … Continued
Ad and PR Students Visit New York Agencies and Corporations
Columbia, Mo. (March 3, 2006) — Missouri School of Journalism strategic communication students were encouraged to “be a sponge” and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Tips from the Pros About the Work Research drives companies. It’s all about building relationships. Business is … Continued
Ad Fair Helps Advertising and Public Relations Companies Meet, Recruit Top Applicants
By Ashley D. Gammon Columbia, Mo. (Feb. 17, 2006) — Missouri School of Journalism students had the opportunity to meet, interview and make formal contacts with recruiters in the advertising and public relations fields at the fifth annual Ad Fair. “We’ve had a lot of J-School students in the past, and the School has a great … Continued
BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture
By Katie Costello Columbia, Mo. (Feb. 13, 2006) — Nancy Hill, executive vice president and managing director of BBDO New York, will be the 2006 Raymond M. Solomon Memorial Lecture speaker. Her talk will begin at 5:30 p.m., Thursday, Feb. 16, in Fisher Auditorium. “Nancy Hill is one of the luminaries of the advertising industry,” said … Continued
New PRIME Lab Web Site to Facilitate Sharing of Media Effects Research
Columbia, Mo. (Feb. 6, 2006) — With the launch of the new PRIME Lab Web site, faculty, students and other scholars will have an easier way to share data and other information about media effects research. The PRIME (Psychological Research on Information and Media Effects) Lab is equipped to conduct advanced research on how different … Continued
Research Reveals Slower-Paced, Non-Attack Political Ads Are Most Attention-Getting
Columbia, Mo. (Dec. 13, 2005) — The most attention-getting and memorable political advertisements are those that use fewer camera angles and scene changes and do not attack other candidates, according to research conducted at the Missouri School of Journalism. Katherine Roehrick’s research reviewed studies on both cognitive processes (memory, attention, and the like) and 30-second … Continued
Online Classified Ads Not Using All Available Resources, MU Study Finds
By Jill McDonnell MU News Bureau Columbia, Mo. (Oct. 10, 2005) — As newspapers make the shift to more and better online coverage in the age of information technology, classified advertisements in online newspapers have warranted additional attention as well. A recent study, conducted by a University of Missouri-Columbia researcher, found that classified advertisements in … Continued