Strategic Communication
Students Learn the Importance of Acquiring New Business
Columbia, Mo. (March 15, 2005) — “How to Pitch New Business” was the focus of a recent one-hour Strategic Communications course at the Missouri School of Journalism. Sandy Kornberg, BJ ’64, and Gary Burandt, BJ ’66, served as the visiting professors. During the course of a week, students learned that pitching new business is a … Continued
Missouri Advertising Students Visit the Big Apple
Columbia, Mo. (March 1, 2005) — More than 20 students from the Missouri School of Journalism traveled to New York City to meet and learn from the representatives of some of the nation’s top strategic communications agencies and other entities. Jamie Pabst, a junior advertising major, said, “The investment was definitely worth it. The introduction … Continued
Missouri School of Journalism Receives $864,800 Gift
Columbia, Mo. (Feb. 22, 2005) — The Missouri School of Journalism has received a gift of $864,800 from a graduate of the School. The monies will be used to enhance strategic communication studies in the Advertising Department. “We’re very grateful for this extraordinary gift presented by a graduate who has asked to remain anonymous,” said Margaret … Continued
Journalism School Hosts Strategic Communication Career Fair
Columbia, Mo. (Feb. 22, 2005) — Journalism students had the opportunity to meet, interview and make formal contacts with recruiters at the fourth annual advertising and public relations career fair on February 10. “It was great to have the opportunity to meet and talk face to face with people who are in the business,” said … Continued
Alumnus Bequeaths $2.5 Million Gift to Advertising Department
Columbia, Mo. (Jan. 28, 2005) — The Missouri School of Journalism has received an estimated $2.5 million gift from the estate of Paul Synor, BJ ’42. The monies will be used to enhance strategic communication studies in the Advertising Department. “Thanks to Mr. Synor’s generosity, the Advertising Department will have the opportunity to extend many … Continued
The Missouri School of Journalism Welcomes Five New Faculty Members
Columbia, Mo. (Sept. 9, 2004) — The Missouri School of Journalism welcomes five new faculty members. Three will join the advertising department as assistant professors: Paul Bolls will teach management-related courses in strategic communication and graduate courses. His research focuses on cognitive/emotional processing of media, particularly in discovering how content and production features of media can … Continued
Journalism Student Wins National Design Contest
Columbia, Mo. (April 18, 2004) — An original sketch of a design concept for the 2004 Dooney & Bourke It Bag line won Missouri School of Journalism junior Camille Styles a trip to New York and Florence and Milan, Italy. Styles, of Dallas, is studying strategic communication at the School. She was one of eight … Continued
Vector Marketing Honors Student with $1,000 Gift to Advertising Department
Columbia, Mo. (April 6, 2004) — Vector Marketing honored Ashley Lewis today with a $1,000 donation to the Advertising Department at the Missouri School of Journalism. Margaret Duffy, department chair, accepted the gift. “We congratulate Ashley on this outstanding achievement,” said Duffy. “We appreciate the generosity and commitment of Vector Marketing providing our students with opportunities … Continued
Students Visit Agencies, Corporations in New York
Columbia, Mo. (March 16, 2004) — Missouri strategic communication students viewed agency reels, talked with experts and learned how to present themselves to prospective employers during a recent trip to nine advertising and public relations agencies and other companies in New York. Agencies and companies participating were: Casio Edelman Public Relations Limited Brands McCann Erickson … Continued
School Launches New Web Site for Health Communications Research
Columbia, Mo. (March 16, 2004) — The Health Communication Research Center (HCRC) launched a new website featuring the latest information in health news and health communication research. “Our goal with this site is prevention. We want people to learn more about health issues and diseases and how to deal with them,” said Jon Stemmle, HCRC director of … Continued