Strategic Communication
Citizen Journalism vs. Legacy News: The Battle for News Supremacy
MU Researchers Say Citizen Journalism Does Not Match Void Left by Legacy News Organizations By Nathan Hurst MU News Bureau Columbia, Mo. (July 8, 2010) — A team of researchers from the Missouri School of Journalism and two other schools say that even the top 60 citizen websites and bloggers are not filling the information … Continued
MU to Host New Advertising Ethics Institute
Institute to Research and Educate Advertising Ethics in Hopes of Improving Public Image By Nathan Hurst MU News Bureau Columbia, Mo. (July 1, 2010) — In a 2007 opinion poll, advertising practitioners came in third from last among professions in public perception of honesty and ethics, just ahead of lobbyists and car salesmen. In an … Continued
MOJO Ad Provides Seed.com and AOL Creative Integrated Marketing Solutions
Melanie Buford Public Relations Account Executive MOJO Ad Columbia, Mo. (May 10, 2010) — With Seed.com‘s new entrance into the marketplace, AOL turned to MOJO Ad to introduce this subsidiary of AOL to 18-24 year old aficionados to help build their pool of quality writers. MOJO Ad, the Missouri School of Journalism’s student-staffed strategic communication … Continued
Sandy Kornberg, BJ ’64, Receives International Medal of Merit
Columbia, Mo. (May 6, 2010) — Sandy Kornberg, BJ ’64, will receive the Medal of Merit from the International Advertising Association (IAA) at a gala dinner to be held in the Kremlin during the organization’s upcoming World Congress in Moscow. Established in the 1960s, the IAA Medal for Merit is awarded to recognize outstanding service to … Continued
Tweets Initiate Conversation Between Strategic Communication Students and Ford Motor Company Executives
Columbia, Mo. (May 4, 2010) — Technology and new media in the classroom recently brought together a group of strategic communication students and executives from Ford Motor Company in Detroit. Students in the Management of Strategic Communication course study a brand for the semester, with an emphasis on the consumer touch points. The class is … Continued
Social Media Focus of Daylong Seminar
VML Hosts Strategic Communication Students at KC Office Columbia, Mo. (May 4, 2010) — Social media has created a fundamental shift in our personal relationships, including the one between a brand and its customers. The implications for advertising and public relations were discussed during a daylong seminar on social media at VML. The program provided … Continued
Strategic Communication Major and Team Win DECA/ICDC International Entrepreneurial Challenge
Columbia, Mo. (April 29, 2010) — Three University of Missouri students won this year’s Collegiate DECA/ICDC Entrepreneurship Challenge in Louisville, Ky. Matt Kamp, a dual major in strategic communication and marketing, with teammates Josh Johnson and Dave Oster took home the $5,000 Don DeBolt Scholarship for receiving first place out of the 55 competing teams. … Continued
Missouri’s Strategic Communication Researchers Rank No. 1 in Advertising Publications
Columbia, Mo. (April 29, 2010) — Strategic communication research at the Missouri School of Journalism leads that conducted at all other advertising and strategic communication programs in the U.S. and many abroad. The first-place ranking is based on total number of publications over the past 10 years. A study presented at the 2010 annual meeting … Continued
The Joy is in the Social Hunt
MU Researcher Finds Facebook Users Enjoy Searching for Friends the Most By Nathan Hurst MU News Bureau Columbia, Mo. (April 22, 2010) — The popularity of social networking websites has grown dramatically in recent years. One of the most popular sites, Facebook.com, now boasts more than 350 million users worldwide. With so many people interacting … Continued
Who Is Injured Determines Who Gets the Blame
MU Study Finds that Consumers Blame Organizations for Crises More When the Injured Party Is a Consumer, Rather Than a Member of the Organization By Nathan Hurst MU News Bureau Columbia, Mo. (April 15, 2010) — When crises such as the recent Toyota recalls occur, public relations practitioners develop strategies to minimize damage to company … Continued