HCD Research Partners with Missouri School of Journalism to Conduct Advanced Consumer Advertising Research

Columbia, Mo. (Nov. 14, 2008) — The Missouri School of Journalism and HCD Research formally announced today that they are joining forces to conduct consumer advertising research studies using sophisticated research techniques and advanced online methodologies. HCD Research is partnering with the Psychological Research on Information and Media Effects (PRIME) Lab, while the project is funded … Continued

Research Reveals Effective Anti-Tobacco Ads Should Either Scare or Disgust Viewers

However, Combining Both Fear and Disgust Appeals in the Same Ad Decreases Viewers’ Attention, Understanding By Emily Smith MU News Bureau Columbia, Mo. (Oct. 24, 2008) — Anti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people … Continued

Leading Advertising, Public Relations and Marketing Executives to Lead Roundtable Discussion on Ethics

Event Part of Missouri School of Journalism Sept. 11 Futures Forum Columbia, Mo. (Sept. 3, 2008) — As the promise of social media and other online communication opportunities expands, many companies are asking about an enhanced role for advertising and communications ethics. Several top advertising, public relations and marketing professionals will gather at the Missouri … Continued

$120,577 Donation to MU Honors Journalism Alumnus, Supports Columbia Missourian

Columbia, Mo. (June 5, 2008) — A gift to the Missouri School of Journalism will provide opportunities for students, faculty and staff to gain professional journalism experience at the Columbia Missourian. June Reynolds Miller donated $120,577 in memory of her late husband, MU alumnus George H. Miller, BJ ’40, to create the George H. Miller … Continued

Strategic Communication Students Create Marketing and Advertising Plans for Missouri Town

Columbia, Mo. (June 5, 2008) — This summer, Missouri School of Journalism strategic communication students spent a week in Stockton, Mo., conducting research and creating advertising campaigns for several businesses in the small southwest Missouri town, which was nearly destroyed by a tornado in May 2003. The course, “Creating and Implementing Effective Strategic Communications: A … Continued

Strategic Communication Senior Selected to Most Promising Minority Students Program

Columbia, Mo. (Feb. 8, 2008) — Brandon C. Byrd, a Missouri School of Journalism senior majoring in strategic communication, is one of 50 students in the nation selected by the American Advertising Federation to join the Most Promising Minority Students Program (MPMS). The prestigious award allowed him to travel to New York City with fellow … Continued

Strategic Communication Students to Benefit from $100,000 Scholarship Endowment

Alumna’s Gift Helps Attract Out-of-State Students By Emily Smith MU News Bureau Columbia, Mo. (Jan. 31, 2008) — Some out-of-state students have the desire to study strategic communication at the prestigious Missouri School of Journalism, but they need financial support to do so. Because of a generous gift by a 1946 alumna, those students will … Continued

Strategic Communication Students Join Professionals to Set Record Sales

Columbia, Mo. (Dec. 5, 2007) — En route to a No. 1 ranking this season, the Missouri Tigers football team scored a big win on Homecoming in October. It wasn’t the only top-ranked program, however, to achieve Homecoming success. Off the field, 16 Missouri School of Journalism strategic communication students spent the two weeks before Homecoming … Continued

Cameron and Journalism Alumni Colleagues Release New Public Relations Textbook

Columbia, Mo. (Oct. 15, 2007) — In college classrooms across the country, Missouri School of Journalism professor Glen T. Cameron and a handful of Missouri Journalism alumni are helping to educate America’s next generation of public relations professionals. Their new book, Public Relations Today: Managing Competition and Conflict, is an introductory text featuring classic and … Continued