Building a Better Online Community

Researchers Find Characteristics that Affect People’s Intent to Participate in Web-Based Communities Columbia, Mo. (Nov. 10, 2006) — The Internet has been both praised for increasing social discussion and criticized for decreasing face-to-face interaction, but a new University of Missouri-Columbia study may help increase online social interaction if Web designers and operators take note. The … Continued

Strategic Planning for Strategic Communication Education

Alumni Contribute Ideas, Resources at Strategic Communication Summit Columbia, Mo. (Oct. 24, 2006) — For one day, five decades-worth of advertising and public relations professionals gathered at the Missouri School of Journalism with a common mission. Some of them grew up before television – others have not lived without the Internet. Generation gaps, however, gave … Continued

Faculty Member Publishes New Edition of Public Relations Textbook

Columbia, Mo. (Aug. 29, 2006) — Coverage of global markets, new technologies, and multiculturalism throughout make the recently published edition of Public Relations: The Profession and the Practice one of the leading college textbooks on the topic. The book is co-authored by Suzette Heiman, associate professor and director of planning and communications at the Missouri School … Continued

Advertising Student Receives $1,500 Scholarship for Community-Based Summer Course

Columbia, Mo. (June 23, 2006) — Rachael Bax, a senior advertising major at the Missouri School of Journalism, recently received a $1,500 scholarship that will allow her to continue work started by her classmates in an unusual “real life” advertising experience. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig … Continued

MOJO Ad Launches Web Site

Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued

Ad and PR Students Visit New York Agencies and Corporations

Columbia, Mo. (March 3, 2006) — Missouri School of Journalism strategic communication students were encouraged to “be a sponge” and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Tips from the Pros About the Work Research drives companies. It’s all about building relationships. Business is … Continued

BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture

By Katie Costello Columbia, Mo. (Feb. 13, 2006) — Nancy Hill, executive vice president and managing director of BBDO New York, will be the 2006 Raymond M. Solomon Memorial Lecture speaker. Her talk will begin at 5:30 p.m., Thursday, Feb. 16, in Fisher Auditorium. “Nancy Hill is one of the luminaries of the advertising industry,” said … Continued