Topics Course Allows Students to Understand Brands, Self

Columbia, Mo. (May 2, 2005) — “A brand is a promise that stays consistent over time,” Beth Ronsick, BJ ’89, told her students the first day of a recent three-week topics course. “Brands are one of the most powerful assets a company can have; a customer’s perception of value may be intangible, but when properly steered, … Continued

Students Learn about Account Management in a Boutique Setting

Columbia, Mo. (May 2, 2005) — A recent one-hour strategic communication topics course focused on teaching students methodology to aid in the account management in a creative boutique. The class, Creative Account Management, ran for eight weeks and culminated with presentations to instructors Jeff Graham and Marc Kempter from CORE in St. Louis. Graham, BJ … Continued

Students Learn the Importance of Acquiring New Business

Columbia, Mo. (March 15, 2005) — “How to Pitch New Business” was the focus of a recent one-hour Strategic Communications course at the Missouri School of Journalism. Sandy Kornberg, BJ ’64, and Gary Burandt, BJ ’66, served as the visiting professors. During the course of a week, students learned that pitching new business is a … Continued

Missouri Advertising Students Visit the Big Apple

Columbia, Mo. (March 1, 2005) — More than 20 students from the Missouri School of Journalism traveled to New York City to meet and learn from the representatives of some of the nation’s top strategic communications agencies and other entities. Jamie Pabst, a junior advertising major, said, “The investment was definitely worth it. The introduction … Continued

Missouri School of Journalism Receives $864,800 Gift

Columbia, Mo. (Feb. 22, 2005) — The Missouri School of Journalism has received a gift of $864,800 from a graduate of the School. The monies will be used to enhance strategic communication studies in the Advertising Department. “We’re very grateful for this extraordinary gift presented by a graduate who has asked to remain anonymous,” said Margaret … Continued

Journalism School Hosts Strategic Communication Career Fair

Columbia, Mo. (Feb. 22, 2005) — Journalism students had the opportunity to meet, interview and make formal contacts with recruiters at the fourth annual advertising and public relations career fair on February 10. “It was great to have the opportunity to meet and talk face to face with people who are in the business,” said … Continued

Alumnus Bequeaths $2.5 Million Gift to Advertising Department

Columbia, Mo. (Jan. 28, 2005) — The Missouri School of Journalism has received an estimated $2.5 million gift from the estate of Paul Synor, BJ ’42. The monies will be used to enhance strategic communication studies in the Advertising Department. “Thanks to Mr. Synor’s generosity, the Advertising Department will have the opportunity to extend many … Continued

The Missouri School of Journalism Welcomes Five New Faculty Members

Columbia, Mo. (Sept. 9, 2004) — The Missouri School of Journalism welcomes five new faculty members. Three will join the advertising department as assistant professors: Paul Bolls will teach management-related courses in strategic communication and graduate courses. His research focuses on cognitive/emotional processing of media, particularly in discovering how content and production features of media can … Continued

Journalism Student Wins National Design Contest

Columbia, Mo. (April 18, 2004) — An original sketch of a design concept for the 2004 Dooney & Bourke It Bag line won Missouri School of Journalism junior Camille Styles a trip to New York and Florence and Milan, Italy. Styles, of Dallas, is studying strategic communication at the School. She was one of eight … Continued

Vector Marketing Honors Student with $1,000 Gift to Advertising Department

Columbia, Mo. (April 6, 2004) — Vector Marketing honored Ashley Lewis today with a $1,000 donation to the Advertising Department at the Missouri School of Journalism. Margaret Duffy, department chair, accepted the gift. “We congratulate Ashley on this outstanding achievement,” said Duffy. “We appreciate the generosity and commitment of Vector Marketing providing our students with opportunities … Continued