Missouri Journalism Senior Wins National American Advertising Federation Internship

Columbia, Mo. (April 2, 2007) — From selling advertising for USA Today in its London office to presenting scholarly research at an international conference in Dresden, Germany, senior strategic communication major Katie Roehrick’s education at the Missouri School of Journalism already has taken her around the world. On her birthday in March, Roehrick, of Kansas City, … Continued

Strategic Communication Summit Highlights Evolving Media, Technology and Research

Industry Professionals, Faculty Gather to Discuss Needs of Today’s Advertising and Public Relations Students Columbia, Mo. (March 27, 2007) — Today’s successful strategic communicator must be able to navigate as many platforms as possible, from print, radio and television media options to Web and online venues to viral marketing efforts. A group of Missouri School … Continued

Negative Newspaper Articles about Clinical Trials Decrease Public Willingness to Participate, Study Finds

Clinical Trials are Necessary for Discovery of New Treatments and Cures By Katherine Kostiuk MU News Bureau Columbia, Mo. (March 20, 2007) — A University of Missouri-Columbia study has found that newspapers’ front page and section stories about clinical trials are overwhelmingly negative and that exposure to these stories may decrease people’s willingness to participate … Continued

Missouri Student-Athletes Honor Strategic Communication Professor as Most Inspiring Teacher

Columbia, Mo. (March 20, 2007) — Cynthia Frisby, associate professor of strategic communication, has been named one of the four Most Inspiring Professors on campus by the University of Missouri-Columbia Student-Athlete Advisory Council. Student-athletes nominate professors for the annual award to recognize their outstanding work in teaching and advising. Many student-athletes choose to nominate teachers … Continued

Seven Learning, Networking Sessions in Two Days: Fast-Paced Trip to New York Inspires, Motivates Strategic Communication Students

Columbia, Mo. (March 2, 2007) — “The box doesn’t exist anymore,” noted Linda Kaplan Thaler as she encouraged 16 strategic communication students from the Missouri School of Journalism to be fearless in exploring traditional and non-traditional strategies for their clients. Kaplan Thaler, chief executive officer of the New York advertising and entertainment agency that bears … Continued

Always the Bridesmaid, Never the Bride

Study Finds African-American Women Are Not Equally Represented in Bridal Magazines By Katherine Kostiuk MU News Bureau Columbia, Mo. (Dec. 5, 2006) — Bridal magazines are filled with images of the fairytale wedding – long white dresses, champagne, flowers and kisses. But a study by a Missouri School of Journalism researcher has found that magazine … Continued

Building a Better Online Community

Researchers Find Characteristics that Affect People’s Intent to Participate in Web-Based Communities Columbia, Mo. (Nov. 10, 2006) — The Internet has been both praised for increasing social discussion and criticized for decreasing face-to-face interaction, but a new University of Missouri-Columbia study may help increase online social interaction if Web designers and operators take note. The … Continued

Strategic Planning for Strategic Communication Education

Alumni Contribute Ideas, Resources at Strategic Communication Summit Columbia, Mo. (Oct. 24, 2006) — For one day, five decades-worth of advertising and public relations professionals gathered at the Missouri School of Journalism with a common mission. Some of them grew up before television – others have not lived without the Internet. Generation gaps, however, gave … Continued

Faculty Member Publishes New Edition of Public Relations Textbook

Columbia, Mo. (Aug. 29, 2006) — Coverage of global markets, new technologies, and multiculturalism throughout make the recently published edition of Public Relations: The Profession and the Practice one of the leading college textbooks on the topic. The book is co-authored by Suzette Heiman, associate professor and director of planning and communications at the Missouri School … Continued

Advertising Student Receives $1,500 Scholarship for Community-Based Summer Course

Columbia, Mo. (June 23, 2006) — Rachael Bax, a senior advertising major at the Missouri School of Journalism, recently received a $1,500 scholarship that will allow her to continue work started by her classmates in an unusual “real life” advertising experience. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig … Continued