Strategic Communication
Missouri Journalism ‘Lunch, Learn & Network’ Event to Be Held on July 24 at VML in Kansas City
Columbia, Mo. (July 3, 2013) — An opportunity to learn about the work of one of the world’s premier marketing agencies will be held from 11:30 a.m. to 1:30 p.m., Wednesday, July 24, at VML in Kansas City. Sponsored by VML and the Missouri School of Journalism, the “Lunch, Learn & Network” event is open … Continued
Fox Sports and Missouri School of Journalism Partner to Develop Campaign to Promote FIFA World Cup
AdZou Students Help the Network Solve Sports-Related Business Challenges Columbia, Mo. (April 22, 2013) — Fox Sports will broadcast the FIFA World Cup – the most popular sporting event in the world – starting in 2015. And some Missouri School of Journalism strategic communication students will have a hand in how Fox promotes its broadcasts. … Continued
Strategic Communication Students Visit New York to Learn More about the Practice of Advertising and Public Relations
New York (April 1, 2013) — The expanding mobile and digital markets, the underlying strategy that drives decisions and the importance of collaboration were among the key topics discussed when 11 Missouri School of Journalism strategic communication students visited New York during spring break. Members of the group used the trip to acquaint themselves with … Continued
MOJO Ad Students Visit 8 Minneapolis Advertising Agencies and Media Companies
The Group Shared Insights about 13- to 17-Year-Olds in the ‘State of the Next YAYA’ Presentation By Sam Presperin Public Relations Account Executive MOJO Ad Columbia, Mo. (March 12, 2013) — Twelve MOJO Ad students from the Missouri School of Journalism recently visited eight Minneapolis advertising agencies and media companies to learn more about the … Continued
News Websites Should Target ‘Reward Seekers,’ Journalism Researcher Finds
Website Designers Should Strive for Simplicity, Invoke Emotion to Boost Online Revenue By Nathan Hurst MU News Bureau Columbia, Mo. (March 6, 2013) — As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, a University of Missouri researcher has found that … Continued
Doctoral Student Heather Shoenberger Receives $2,000 Prize from the American Academy of Advertising
Her Dissertation Research Is on Consumer Perspectives of Online Behavioral Advertising By Erik Hall Columbia, Mo. (March 6, 2013) — The American Academy of Advertising awarded a $2,000 prize to Missouri School of Journalism doctoral student Heather Shoenberger. Shoenberger learned Feb. 19 that she was one of four award recipients. The American Academy of Advertising … Continued
Students and Recruiters Connect at Annual Strategic Communication Career Fair
A Record 42 Companies Look to the Missouri School of Journalism for Talent and Expertise By Marissa Ferri Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 27, 2013) — A record number of 42 companies interviewed more than 300 students for internships and full-time job opportunities at this year’s Strategic Communication Career Fair. The … Continued
Natasha Desai Selected as an American Advertising Federation Most Promising Minority Student, Wins Young Talent Award
By Celia Darrough Columbia, Mo. (Feb. 20, 2013) — Recent graduate Natasha Desai was one of 50 students in the country selected as one of the American Advertising Federation‘s most promising minority students. She was one of only four to receive the AAF Young Talent Award, which is given to students who have shown outstanding … Continued
MOJO Ad to Develop Integrated Campaigns for National Chain Famous Footwear
By Susan Visscher Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 12, 2013) — MOJO Ad, the Missouri School of Journalism’s student-staffed, professional-services advertising agency, will develop integrated strategic communication campaign ideas for Famous Footwear during the spring semester. The campaigns will target the Youth and Young Adult (YAYA) market, those in the 18 … Continued
Public Relations Executive Shares a Vision of ‘Complete Communications’ During the Raymond M. Solomon Lecture
The New Era Includes Aggressive Hiring to Meet Clients’ Growing Needs Columbia, Mo. (Dec. 27, 2012) — The public relations field is entering a new era of “complete communications,” said Dave Senay, president and CEO of Fleishman-Hillard, during the 2012 Raymond M. Solomon lecture at the Missouri School of Journalism. The presentation, “The Reformation of … Continued