Strategic Communication
Strategic Communication Career Fair Breaks Record Recruiter and Student Attendance
Agencies Come to Columbia Looking to Fill Internship and Job Openings with Missouri School of Journalism Students By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 23, 2012) — The 2012 Strategic Communication Career Fair brought in a record number of 34 companies and agencies that provided students with internship and job … Continued
Two Missouri Journalism Students Win Orbit Gum Spotlight Series National Design Contest
Their Winning Pack Designs Will Appear on Store Shelves in December Chicago (Nov. 22, 2011) — Two Missouri School of Journalism students are grand-prize winners in the national Orbit Spotlight Series Design Contest. Emily Herron and Brad Siegler each received a $5,000 cash prize and will see their design and personal signature featured on-pack when the … Continued
MOJO Ad Releases 2011 ‘State of the YAYA’
New Report Provides Insights about the 18-to-24-Age Group, Including How They Use Social Media, Desire Feedback and View Decision Making By Kimberly Long MOJO Ad Columbia, Mo. (Oct. 24, 2011) — New phones purchased in the coming year by those in the 18-to-24-age group will almost certainly have Internet capabilities, according to the just-released 2011 … Continued
Strategic Communication Students Help Columbia Missourian Set a New Sales and Page Count Records for Centennial Homecoming Special Edition
Columbia, Mo. (Oct. 18, 2011) — Strategic communication students in the media sales class helped the Columbia Missourian‘s advertising department set new page count and total sales records for the annual Homecoming special supplement. This year’s 56-page edition, “A Century of Coming Home,” was twice as large as the 28-page issue published in 2007. “I’m … Continued
Missouri Strategic Communication Students’ Winning Integrated Campaign Airs on Fox Sports Midwest
The Tagline “Every Game Matters” Connects the Print, Radio and Online Ads By Chantel O’Neal Master’s Student Columbia, Mo. (Sept. 7, 2011) — Fox Sports Networks (FSN) including Fox Sports Midwest and Fox Sports Southwest will air the creative campaign of eight Missouri School of Journalism strategic communication students. Their assignment: Create an integrated advertising campaign … Continued
Extreme Negative Anti-Smoking Ads Can Backfire, MU Experts Find
MU Researchers Say Disgusting and Threatening Ads Can Cause Strong Defense Responses from Viewers By Nathan Hurst MU News Bureau Columbia, Mo. (Aug. 18, 2011) — Health communicators have long searched for the most effective ways to convince smokers to quit. Now, Missouri School of Journalism researchers have found that using a combination of disturbing … Continued
Journalism Books by Davis, Heiman Recognized at MU Campus Authors Event
Columbia, Mo. (May 18, 2011) — Missouri School of Journalism faculty members Charles Davis and Suzette Heiman were among the 34 University of Missouri professors recognized at the recent annual Campus Authors event sponsored by the University Bookstore. The activity took place in conjunction with the University of Missouri’s Celebration of Teaching workshop, which featured … Continued
Missouri School of Journalism Joins 4A’s as an Associate Educational Member
New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued
MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative
By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued
Training Away Stereotypes
Missouri Journalism Research Shows that People Trained to Think in Opposition to Stereotypes Are More Receptive to Advertising Starring Minority Actors By Nathan Hurst MU News Bureau Columbia, Mo. (Nov. 1, 2010) — It may seem difficult to change stereotypical thinking. Perceptions can be very important in forming an individual’s attitudes. Now, researchers at the … Continued