MOJO Ad Launches Web Site

Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued

Ad and PR Students Visit New York Agencies and Corporations

Columbia, Mo. (March 3, 2006) — Missouri School of Journalism strategic communication students were encouraged to “be a sponge” and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Tips from the Pros About the Work Research drives companies. It’s all about building relationships. Business is … Continued

BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture

By Katie Costello Columbia, Mo. (Feb. 13, 2006) — Nancy Hill, executive vice president and managing director of BBDO New York, will be the 2006 Raymond M. Solomon Memorial Lecture speaker. Her talk will begin at 5:30 p.m., Thursday, Feb. 16, in Fisher Auditorium. “Nancy Hill is one of the luminaries of the advertising industry,” said … Continued

New PRIME Lab Web Site to Facilitate Sharing of Media Effects Research

Columbia, Mo. (Feb. 6, 2006) — With the launch of the new PRIME Lab Web site, faculty, students and other scholars will have an easier way to share data and other information about media effects research. The PRIME (Psychological Research on Information and Media Effects) Lab is equipped to conduct advanced research on how different … Continued

Research Reveals Slower-Paced, Non-Attack Political Ads Are Most Attention-Getting

Columbia, Mo. (Dec. 13, 2005) — The most attention-getting and memorable political advertisements are those that use fewer camera angles and scene changes and do not attack other candidates, according to research conducted at the Missouri School of Journalism. Katherine Roehrick’s research reviewed studies on both cognitive processes (memory, attention, and the like) and 30-second … Continued

Online Classified Ads Not Using All Available Resources, MU Study Finds

By Jill McDonnell MU News Bureau Columbia, Mo. (Oct. 10, 2005) — As newspapers make the shift to more and better online coverage in the age of information technology, classified advertisements in online newspapers have warranted additional attention as well. A recent study, conducted by a University of Missouri-Columbia researcher, found that classified advertisements in … Continued

Recent Advertising Graduate Selected for Northern India Program

Columbia, Mo. (May 16, 2005) — Jonathon Coulson, BJ ’05, is one of 12 students nationwide who has been selected to travel in northern India for three weeks this summer through the American Institute of Indian Studies. Coulson received his bachelor’s degree from the Missouri School of Journalism last week, graduating magna cum laude with an … Continued