Strategic Communication
Esther Thorson Discusses Ethics, TV Ads in DeFleur Lecture at Boston University
The Distinguished Series Honors a Prominent Mass Communication Research Scholar By Rebecca Dell Columbia, Mo. (Nov. 4, 2014) — Esther Thorson presented the fall 2014 Dr. Melvin L. DeFleur Distinguished Lecture in the College of Communication at Boston University. Thorson serves as associate dean of graduate studies and director of research for the Donald W. … Continued
2 Strategic Communication Students Win in National 3% Competition
Poster by Jenny Sanchez and Anna Vierneisel Seeks Gender Diversity in Creative Advertising Leadership By Caroline Murray Columbia, Mo. (Oct. 18, 2014) — Strategic communication students Jenny Sanchez, a master’s student, and Anna Vierneisel, a senior, have been named winners of the 3% Student Competition. They will represent the Missouri School of Journalism at the … Continued
Fox Sports Midwest Airs TV Commercial Idea Created by AdZou Students
The ‘We Are Team STL’ Spot Features Cardinal, Blues and Rams Players, Announcers By Caroline Murray Columbia, Mo. (Sept. 19, 2014) — Television advertisements featuring the St. Louis Cardinals, Blues and Rams developed by strategic communication students will premiere on Fox Sports Midwest on Friday, Sept. 19. Missouri School of Journalism students Paige Ebert, Kelly … Continued
Campaign Group Develops ‘Team STL’ Branding Campaign for Fox Sports
Strategic Communication Students Generate Concepts, Network to Produce Them in Late Summer By Allie Steiner, BJ ’11 Fox Sports Midwest St. Louis (May 27, 2014) — Missouri School of Journalism strategic communication students are helping Fox Sports Midwest develop a new branding campaign to promote the St. Louis-based sports television network. This is the fourth … Continued
Missouri Students Earn a Top 3 Win in District 9 National Student Advertising Competition
Assistant Professor Stephanie Padgett Named Faculty Advisor of the Year for Efforts to Improve the Overall Contest Columbia, Mo. (May 20, 2014) — “Make It Happen,” a marketing campaign developed by Missouri School of Journalism students, captured third place in the District 9 National Student Advertising Competition during the April 11 event in Kansas City, … Continued
5 Students to Receive a $1,500 Scholarship from the American Advertising Federation-Kansas City Foundation
The Award Includes a Mentor and Membership in District 9 Chapter Kansas City, Mo. (May 12, 2014) — Five Missouri School of Journalism students are among the 16 recipients of an American Advertising Federation of Kansas City (AAF-KC) Foundation annual scholarship. The scholarship includes $1,500 towards tuition, membership in AAF-KC, free admission to almost every … Continued
Strategic Communication Awards Celebrate Excellence and Achievements
The Awards Recognize High Quality Work for Real-World Clients and Service to MU Campus Columbia, Mo. (May 8, 2014) — It was a night of celebration as the Missouri School of Journalism recognized the work of students at the Strategic Communication Awards program. The ceremony highlighted honors from the 2013-14 academic year, including those received … Continued
Missouri Journalism Students, Faculty and Alumni Present Scholarly Research at American Academy of Advertising Conference
The 12 Papers Provide New Knowledge for Advertisers and Educators; 4 Win Top Awards By Caroline Murray Columbia, Mo. (April 22, 2014) — Missouri School of Journalism students, faculty and alumni presented 12 scholarly research papers at this year’s annual American Academy of Advertising conference. In addition, Saleem Alhabash, MA ’08, PhD ’11, and doctoral … Continued
Journalism Graduate Students and Alumni Present 8 Papers at the International Public Relations Research Conference in Miami
The Venue Is Devoted Entirely to Research in Public Relations Columbia, Mo. (April 9, 2014) — Missouri School of Journalism graduate students and alumni presented eight peer-reviewed papers at the 17th annual International Public Relations Research Conference in Miami. The theme for this year’s meeting was “Public Relations in a More Transparent Age.” The IPRRC … Continued
Doctoral Student Wins 3 Awards at the American Academy of Advertising Annual Conference
Eunjin (Anna) Kim Recognized for Doctoral Proposal and Best Conference Paper, Receives Travel Grant By Caroline Murray Columbia, Mo. (April 8, 2014) — Missouri School of Journalism doctoral student Eunjin (Anna) Kim won three awards at the 2014 American Academy of Advertising annual conference: the Doctoral Dissertation Proposal Award, Best Conference Paper and the Graduate … Continued