The “Lifesavers” Campaign Will Compete on the National Level
Columbia, Mo. (March 6, 2012) — Missouri School of Journalism senior Nathan Morris earned two recognitions in the recent ADDY awards student competition sponsored by the American Advertising Federation’s Kansas City Chapter (AAFKC). He is a dual major in strategic communication and marketing.
The “Lifesavers” campaign received a gold in the print magazine category, and the campaign is eligible to compete on the national level. His campaign for Kiwi Shoe Polish received the silver award in the mixed media campaign category.
Morris developed the big idea for the campaigns and the copy. He collaborated with Nathan Lewis, BJ ’11, on the art and design.
“There’s an irreverent, mischievous side of Morris that definitely comes out in his work,” said Swanson. “He has a knack for speaking the language of the subject.”
Judges for the competition were Chris Hayes, associate creative director, R/GA, Chicago; Jonathan Butts, executive creative director and copywriter, Alt, San Francisco; Ben Williams, associate creative director, Publicis, New York; Mark St. Amant, creative director, Sterling-Rice Group, Denver; and Ben Barry, communication designer, Facebook, San Francisco.
The AAFKC has recognized outstanding advertising campaigns from professionals and students since 2009.
Updated: June 5, 2020