Strategic Communication
MU Students Develop Plans to Boost Weston Business
Columbia, Mo. (June 28, 2007) — This summer, Missouri School of Journalism strategic communication students spent a week in Weston, Mo., developing promotional campaigns to increase tourism in the small town just north of Kansas City, Mo. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig Ligibel, BJ ’70, … Continued
Four Mizzou Seniors Conduct Historic Preservation Survey for Course Final
By Michelle Brooks Jefferson City (Mo.) News Tribune Posted: Tuesday, May 08, 2007 – 12:26:00 CDT A strong majority of local business professionals say they support historic preservation in Jefferson City. That’s according to a survey conducted as part of a Strategic Communications course at the University of Missouri-Columbia School of Journalism. The results show … Continued
Missouri Journalism Professor, Researcher Receives University’s 2007 Undergraduate Research Mentor Award
Columbia, Mo. (May 14, 2007) — The University of Missouri-Columbia Office of Undergraduate Research recently named Paul Bolls one of two recipients of the 2007 Outstanding Undergraduate Research Mentor Award at the annual Undergraduate Research and Creative Achievements Forum. The award recognizes faculty members who support and promote undergraduate research and creative and scholarly achievements. In … Continued
Undergraduate Researcher to Present Original Scholarly Work at Premiere International Academic Meeting
Columbia, Mo. (April 18, 2007) — This week’s Undergraduate Research Day at the State Capitol in Jefferson City, Mo., was a dress rehearsal for senior Rachel Bailey, a strategic communication and psychology double major from Iberia, Mo. In May, Bailey and her faculty mentor, Paul Bolls, assistant professor of strategic communication, will present their original … Continued
Missouri Journalism Senior Wins National American Advertising Federation Internship
Columbia, Mo. (April 2, 2007) — From selling advertising for USA Today in its London office to presenting scholarly research at an international conference in Dresden, Germany, senior strategic communication major Katie Roehrick’s education at the Missouri School of Journalism already has taken her around the world. On her birthday in March, Roehrick, of Kansas City, … Continued
Strategic Communication Summit Highlights Evolving Media, Technology and Research
Industry Professionals, Faculty Gather to Discuss Needs of Today’s Advertising and Public Relations Students Columbia, Mo. (March 27, 2007) — Today’s successful strategic communicator must be able to navigate as many platforms as possible, from print, radio and television media options to Web and online venues to viral marketing efforts. A group of Missouri School … Continued
Negative Newspaper Articles about Clinical Trials Decrease Public Willingness to Participate, Study Finds
Clinical Trials are Necessary for Discovery of New Treatments and Cures By Katherine Kostiuk MU News Bureau Columbia, Mo. (March 20, 2007) — A University of Missouri-Columbia study has found that newspapers’ front page and section stories about clinical trials are overwhelmingly negative and that exposure to these stories may decrease people’s willingness to participate … Continued
Missouri Student-Athletes Honor Strategic Communication Professor as Most Inspiring Teacher
Columbia, Mo. (March 20, 2007) — Cynthia Frisby, associate professor of strategic communication, has been named one of the four Most Inspiring Professors on campus by the University of Missouri-Columbia Student-Athlete Advisory Council. Student-athletes nominate professors for the annual award to recognize their outstanding work in teaching and advising. Many student-athletes choose to nominate teachers … Continued
Seven Learning, Networking Sessions in Two Days: Fast-Paced Trip to New York Inspires, Motivates Strategic Communication Students
Columbia, Mo. (March 2, 2007) — “The box doesn’t exist anymore,” noted Linda Kaplan Thaler as she encouraged 16 strategic communication students from the Missouri School of Journalism to be fearless in exploring traditional and non-traditional strategies for their clients. Kaplan Thaler, chief executive officer of the New York advertising and entertainment agency that bears … Continued
Always the Bridesmaid, Never the Bride
Study Finds African-American Women Are Not Equally Represented in Bridal Magazines By Katherine Kostiuk MU News Bureau Columbia, Mo. (Dec. 5, 2006) — Bridal magazines are filled with images of the fairytale wedding – long white dresses, champagne, flowers and kisses. But a study by a Missouri School of Journalism researcher has found that magazine … Continued