Strategic Communication
Missouri School of Journalism launches PRSSA chapter, opening up new opportunities for strategic communication students
By Austin Fitzgerald COLUMBIA, Mo. (Jan. 24, 2023) — The Missouri School of Journalism is now home to a campus chapter of the Public Relations Student Society of America (PRSSA), which offers educational and professional benefits to more than 7,000 public relations students in the U.S. and South America. Representing the School of Journalism’s commitment … Continued
MOJO Ad students unwrap sweet campaigns for client Sour Patch Kids
Seniors Kate Cupp and Kallie Lehenbauer of MoJo Ad take a selfie with their new client’s product Aug. 22, 2022, in Lee Hills Hall. Sour Patch Kids was announced as this semester’s client on the first day of class. Student advertisers gave final presentations to Sour Patch Kids executives, industry professionals and J-School representatives in … Continued
PR Club provides help 4 heroes
The University of Missouri’s Public Relations Club took on a heroic responsibility this semester. The task? Revitalize the public image of Las Vegas-based non-profit, Horses4Heroes, to revitalize their brand in order to incentivize donations to the organization. Horses4Heroes is a non-profit organization that aims to provide healing experiences for veterans, community heroes, their families, and … Continued
Strategic Communication senior competes in gamified application process, lands ongoing Fellowship at top global PR firm
By Claire Hamlin When applications for public relations firm Ketchum’s 10-week fellowship program went live, Missouri School of Journalism senior Evanna Momtaj knew immediately the process would be different from most. Instead of a typical internship test, with a press release and some other elements, she discovered she would need to play a game against … Continued
Missouri School of Journalism students gain hands-on event planning experience
By Claire Hamlin The events planning and promotion course at the University of Missouri offers journalism students the opportunity to gain real-world experience in event planning. During fall 2022, students are working collaboratively to plan and promote events for two clients — American Public Square at Jewel (APS), a community organization dedicated to improving public … Continued
Missouri School of Journalism alum’s journey from ad agency success to bold entrepreneurship
By Claire Hamlin Like many during the pandemic, J-School alum Maggie Glenski Wells found herself at a crossroads. After a successful career working at top advertising agencies around the country, she longed for a different track that put family and flexibility first. With the founding of her own agency — Wrinkle’s Media — she managed … Continued
Missouri School of Journalism alum Jasmyn Barr lands position at Google as producer
By Austin Fitzgerald Columbia, Mo. (Aug. 25, 2022) — Jasmyn Barr, BJ ’18, is now a producer for Google’s Brand Studio in New York City, the latest summit in a decade that has seen her emerge from an ambitious and successful education at the Missouri School of Journalism into even more success as a strategic … Continued
Luke Capizzo brings industry experience to role as newest strategic communication faculty at Missouri School of Journalism
By Austin Fitzgerald Columbia, Mo. (Aug. 24, 2022) — Luke Capizzo has joined the Missouri School of Journalism’s strategic communication faculty as an assistant professor, capping a journey from the industry side of public relations to the world of research and teaching. It’s partly that journey that makes Capizzo an ideal fit for the School … Continued
Spring 2022 AdZou students gain hands-on research and advertising campaign development experience
Gregory Scholars team: Top row (left to right): Jami Robben, Emma Grant, Morgan Mizouni, Davin Ahuja, Abby Werner; Bottom row (left to right): Julia Patterson, Gabriella Salinas By Claire Hamlin Columbia, Mo. (July 20, 2022) — More than 100 students at the Missouri School of Journalism gained hands-on experience during their spring semester developing advertising … Continued
Three Missouri School of Journalism doctoral students win coveted scholarship from American Academy of Advertising
Columbia, Mo. (June 28, 2022) — Evgeniia Belobrovkina, Ting-Hao Tsou, and Weilu Zhang have been awarded the American Academy of Advertising’s (AAA) Graduate Student Conference Scholarship. The award allowed the three Missouri School of Journalism doctoral students to travel to St. Petersburg, Florida, in March to present their research in person at the annual AAA … Continued