The Chicago Agency Is Part of One of the World’s Largest Brand Communications Companies
Chicago (Aug. 17, 2015) — Alumni at Starcom Mediavest Group in Chicago celebrated the work of its Missouri School of Journalism summer interns at a recent luncheon at the Public House.
Alumni members of the recruiting team attending the event were Gwen Daniels, BJ ’11; Katie Artemas, BJ ’12, MA ’13; Tom Doherty, BJ ’14; and Erin Mihanovic, BJ ’14. Not present was Meredith Hayford, BJ ’13. Eleven Missouri journalism graduates work within the SMG network at SMG’s global agency brands, including Starcom, MediaVest and Spark. The agency is one of the world’s largest brand communications companies.
Micaela Firszt worked with the Precision Video team, helping clients on addressable TV, a non-traditional form of TV advertising. Among her assignments was a long-term project for Honda, for which Firszt collected and analyzed data from Honda’s 10 campaigns. She also presented her findings to the agency team. Firszt, who attended Kirkwood High School in St. Louis, is a member of Delta Delta Delta. She served as editor-in-chief of the Odyssey, a Greek newspaper at the University of Missouri.
Eva Lopez was a media intern at Tapestry, an SMG property and the top multicultural media agency in the U.S. She worked on the Beyond Demographics project, an effort to develop information about the Asian Indian population. Lopez also worked with the public relations team and helped with design. Lopez attended Whitney M. Young Magnet High School in Chicago. At MU, she has been active in the Association of Latino American Students, most recently serving as vice president.
Daniel Leo worked at Spark.
“As employees, spending time with our SMG interns from the Missouri School of Journalism not only allows interns the opportunity to learn more about the company, but also lets us reconnect with what is going on at our alma mater,” said Katie Artemas, BJ ’12, MA ’13, senior analyst. “We are happy to have Micaela, Daniel and Eva representing the education the J-School provided us.”
Updated: September 10, 2020