Strategic Communication
AdZou students win challenging client for the 2023 Spring semester
32 students have the unprecedented opportunity to work alongside the United States Football League As the United States Football League heads into its second season, FOX Sports has approached AdZou — the School’s professional ad agency that serves as a capstone course for graduating seniors — this spring with the task of creating holistic marketing campaigns … Continued
Coalition tactician
As a fledgling managing editor at The Maneater, Sydney Lewis often learned on the fly. Now the junior is connecting college newsrooms nationwide to build a novel network of support March 6, 2023Contact: Marcus Wilkins, wilkinsm@missouri.edu Sydney Lewis never doubted her determination. An academically accomplished daughter of parents who made careers at universities, Lewis entered the … Continued
Missouri School of Journalism students win 40 American Advertising Awards, will move on to regional competition
Team Olio. L-R: Top: Tess Murray, Nickolas Pappas, Kieran Malloy, Sydney Marino, Brad Turner, Jared Fisch;Bottom: Claudia LeSage, Rachel Schwartz, Trent Tarantino, Camile Baker, Katrina Troy By Austin Fitzgerald COLUMBIA, Mo. (March 1, 2023) — Students at the University of Missouri have won a total of 40 awards in the American Advertising Federation’s 2022-23 American … Continued
NY Campaign program challenges strategic communication students to pitch marketing campaigns at major New York City ad agency
By Austin Fitzgerald COLUMBIA, Mo. (Feb. 16, 2023) — Twenty-one strategic communication students from the Missouri School of Journalism traveled over Winter Break to New York City, where they created and pitched marketing campaigns for a real client of global agency VMLY&R. The program was a new venture for the School of Journalism’s New York … Continued
Missouri School of Journalism alumnus takes professional success to new heights
By Lexi Symonds COLUMBIA, Mo. (Feb. 7, 2023) — Arthur Fykes IV, BJ ’13, recently landed a position as the Manager of Global Advertising and Social Media Operations at United Airlines in Chicago. It’s the latest success story in a career that laid its foundation at the Missouri School of Journalism. As one who spends … Continued
Two Missouri School of Journalism students among 50 Most Promising Multicultural Students
The American Advertising Federation selected Amari Foster and Evanna Momtaj for inclusion on its esteemed list of top multicultural students By Austin Fitzgerald COLUMBIA, Mo. (Feb. 2, 2023) — Two students at the Missouri School of Journalism have been named some of the American Advertising Federation’s (AAF) 50 Most Promising Multicultural Students. Graduate student Amari … Continued
Missouri School of Journalism alumna serves as a catalyst for women in business
Julie Batliner, president of advertising agency Carmichael Lynch, oversees the leadership and direction of her booming business By Lexi Symonds Julie Batliner, BJ ’96, graduated from the Missouri School of Journalism with a Bachelor’s degree and a passion for integrative marketing. She bounced between public relations and advertising agencies early on in her career in … Continued
Missouri School of Journalism launches PRSSA chapter, opening up new opportunities for strategic communication students
By Austin Fitzgerald COLUMBIA, Mo. (Jan. 24, 2023) — The Missouri School of Journalism is now home to a campus chapter of the Public Relations Student Society of America (PRSSA), which offers educational and professional benefits to more than 7,000 public relations students in the U.S. and South America. Representing the School of Journalism’s commitment … Continued
MOJO Ad students unwrap sweet campaigns for client Sour Patch Kids
Seniors Kate Cupp and Kallie Lehenbauer of MoJo Ad take a selfie with their new client’s product Aug. 22, 2022, in Lee Hills Hall. Sour Patch Kids was announced as this semester’s client on the first day of class. Student advertisers gave final presentations to Sour Patch Kids executives, industry professionals and J-School representatives in … Continued
PR Club provides help 4 heroes
The University of Missouri’s Public Relations Club took on a heroic responsibility this semester. The task? Revitalize the public image of Las Vegas-based non-profit, Horses4Heroes, to revitalize their brand in order to incentivize donations to the organization. Horses4Heroes is a non-profit organization that aims to provide healing experiences for veterans, community heroes, their families, and … Continued