Strategic Communication
Missouri School of Journalism alumnus takes professional success to new heights
By Lexi Symonds COLUMBIA, Mo. (Feb. 7, 2023) — Arthur Fykes IV, BJ ’13, recently landed a position as the Manager of Global Advertising and Social Media Operations at United Airlines in Chicago. It’s the latest success story in a career that laid its foundation at the Missouri School of Journalism. As one who spends … Continued
Two Missouri School of Journalism students among 50 Most Promising Multicultural Students
The American Advertising Federation selected Amari Foster and Evanna Momtaj for inclusion on its esteemed list of top multicultural students By Austin Fitzgerald COLUMBIA, Mo. (Feb. 2, 2023) — Two students at the Missouri School of Journalism have been named some of the American Advertising Federation’s (AAF) 50 Most Promising Multicultural Students. Graduate student Amari … Continued
Missouri School of Journalism alumna serves as a catalyst for women in business
Julie Batliner, president of advertising agency Carmichael Lynch, oversees the leadership and direction of her booming business By Lexi Symonds Julie Batliner, BJ ’96, graduated from the Missouri School of Journalism with a Bachelor’s degree and a passion for integrative marketing. She bounced between public relations and advertising agencies early on in her career in … Continued
Missouri School of Journalism launches PRSSA chapter, opening up new opportunities for strategic communication students
By Austin Fitzgerald COLUMBIA, Mo. (Jan. 24, 2023) — The Missouri School of Journalism is now home to a campus chapter of the Public Relations Student Society of America (PRSSA), which offers educational and professional benefits to more than 7,000 public relations students in the U.S. and South America. Representing the School of Journalism’s commitment … Continued
MOJO Ad students unwrap sweet campaigns for client Sour Patch Kids
Seniors Kate Cupp and Kallie Lehenbauer of MoJo Ad take a selfie with their new client’s product Aug. 22, 2022, in Lee Hills Hall. Sour Patch Kids was announced as this semester’s client on the first day of class. Student advertisers gave final presentations to Sour Patch Kids executives, industry professionals and J-School representatives in … Continued
PR Club provides help 4 heroes
The University of Missouri’s Public Relations Club took on a heroic responsibility this semester. The task? Revitalize the public image of Las Vegas-based non-profit, Horses4Heroes, to revitalize their brand in order to incentivize donations to the organization. Horses4Heroes is a non-profit organization that aims to provide healing experiences for veterans, community heroes, their families, and … Continued
Strategic Communication senior competes in gamified application process, lands ongoing Fellowship at top global PR firm
By Claire Hamlin When applications for public relations firm Ketchum’s 10-week fellowship program went live, Missouri School of Journalism senior Evanna Momtaj knew immediately the process would be different from most. Instead of a typical internship test, with a press release and some other elements, she discovered she would need to play a game against … Continued
Missouri School of Journalism students gain hands-on event planning experience
By Claire Hamlin The events planning and promotion course at the University of Missouri offers journalism students the opportunity to gain real-world experience in event planning. During fall 2022, students are working collaboratively to plan and promote events for two clients — American Public Square at Jewel (APS), a community organization dedicated to improving public … Continued
Missouri School of Journalism alum’s journey from ad agency success to bold entrepreneurship
By Claire Hamlin Like many during the pandemic, J-School alum Maggie Glenski Wells found herself at a crossroads. After a successful career working at top advertising agencies around the country, she longed for a different track that put family and flexibility first. With the founding of her own agency — Wrinkle’s Media — she managed … Continued
Missouri School of Journalism alum Jasmyn Barr lands position at Google as producer
By Austin Fitzgerald Columbia, Mo. (Aug. 25, 2022) — Jasmyn Barr, BJ ’18, is now a producer for Google’s Brand Studio in New York City, the latest summit in a decade that has seen her emerge from an ambitious and successful education at the Missouri School of Journalism into even more success as a strategic … Continued