Sungkyoung Lee

Associate Professor

Doctoral Faculty, Strategic Communication

176-B Gannett Hall
Missouri School of Journalism
Columbia, MO 65211-1200

SUNGKYOUNG LEE‘s research focuses on message processing, health communication, and media effects. She received her doctoral degree in 2009 from Indiana University and went on to post-doctoral work at the Annenberg School at the University of Pennsylvania. Lee then continued at Annenberg as research director for the Center for Excellence in Cancer Communication Research before joining the faculty at the Missouri School of Journalism in 2014.

Refereed Publications

  • Lang, A., & Lee, S. (2014). “Individual Differences in Trait Motivational Reactivity Influence Children and Adolescents’ Responses to Pictures of Taboo Products.” Journal of Health Communication, 19 (9), 1030-1046.
  • Kim, H. S., Lee, S., Cappella, J. N., Vera, L., & Emery, S. (2013). “Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment.” Journal of National Cancer Institute Monographs, 47, 182-187.
  • Lee, S., & Cappella, J. N. (2013). “Distraction Effect of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength.” Media Psychology, 16 (2), 154-176.
  • Lee, S., & Lang, A. (2013). “Redefining Media Content and Structure in Terms of Available Resources: Toward a Dynamic Human-Centric Theory of Communication.” Communication Research, Advance online publication.
  • Lee, S., Cappella, J. N., Lerman, C., & Strasser, A. (2013). “The Effects of Smoking Cues and Argument Strength of Antismoking Advertisements on Former Smokers’ Self-Efficacy, Attitude, and Intention to Refrain From Smoking.” Nicotine & Tobacco Research, 15(2), 527-53.
  • Lee, S., Cappella, J. N., Lerman, C., & Strasser, A. (2011). “Smoking Cues, Argument Strength, and Effectiveness of Anti-Smoking Public Service Announcements.” Nicotine & Tobacco Research, 13(4), 282-290.
  • Potter, R. F. Lee, S., & Rubenking, B. (2011). “Correlating a Motivation-Activation Measure with Media Preference.” Journal of Broadcasting and Electronic Media, 55(3), 1-19.
  • Lang, A., Bradley, S. D., Sparks, J. V., & Lee, S. (2007). “The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation?” Communication Methods & Measures, 1, 113-136.
  • Bradley, S. D., Angelini, J. R., & Lee, S. (2007). “Psychophysiological and Memory Effects of Negative Political Ads: Aversive, Arousing and Well Remembered.” Journal of Advertising, 36(4), 115-127.

Updated: August 6, 2020