Tag: Advertising
4 to Receive the Missouri Honor Medal for Distinguished Service
Winners of the 2019 the Missouri Honor Medal for Distinguished Service are Dean Baquet, Burrell Communications Group, Stanley Nelson and Marina Walker Guevara, MA ’05. The ceremony will take place on Wednesday, Oct. 2, on the University of Missouri campus. Columbia, Mo. (July 9, 2019) — The Missouri School of Journalism has announced the 2019 … Continued
Senior, Recent J-School Graduate to Receive Hands-On Brand Journalism Experience via Kauffman Fellowships
Missouri Journalism alumnus Jon Beltrano of Batavia, Illinois, and senior Sarai Vega of Kansas City, Kansas, were recently awarded fellowships to produce brand journalism and assist with content marketing through a partnership between the Ewing Marion Kauffman Foundation and Missouri Business Alert, which is headquartered at the J-School. Fellowship Program Expanded After Partnering with Missouri … Continued
Students Gain Hands-On Experience Developing Campaigns to Attract Audiences to Boxing
Over the course of what can often be a time-consuming challenge during the final semester of their senior year, Missouri Adjunct Instructor Scott Fuenfhausen likes to remind his AdZou students that they will be encouraged to keep going as long as they “look at this as a 16-week interview.” Fox Sports has option to implement … Continued
Missouri School of Journalism Students Gain Hands-On Experience Working for Fee-Based Clients
In the enduring Missouri Method tradition of learning-by-doing, strategic communication seniors spent the spring 2019 semester working at AdZou developing fully-fleshed-out, research-based, creative marketing and advertising campaigns for 18 local and regional fee-based clients. AdZou’s Impact? $5,000 in One Day. By Jennifer Nelson Columbia, Mo. (May 17, 2019) — Twenty-eight teams consisting of 211 strategic … Continued
Professor Suzette Heiman Named 2019 MJEA Friend of Scholastic Journalism
In recognition of her efforts supporting scholastic journalism for high school students across the state, the Missouri Journalism Education Association has named Professor Suzette Heiman as the recipient of its Friend of Scholastic Journalism Award. Heiman, center, is flanked by Missouri Journalism Dean David Kurpius and MJEA member Michelle Kennedy, publications adviser at Grain Valley … Continued
Journalism Professor named Editor-in-Chief of the Journal of Advertising
Shelly Rodgers, professor of strategic communication, is the third woman and first individual from Mizzou to serve as editor-in-chief of the Journal of Advertising, a quarterly, peer-reviewed international academic journal covering advertising theories and their relationship with practice. Shelly Rodgers to serve three-year term. Columbia, Mo. (April 16, 2019) — Shelly Rodgers, professor of strategic … Continued
SEC Honors Strategic Communication Professor Shelly Rodgers with Faculty Achievement Award
Shelly Rodgers, professor of strategic communication, has been awarded the 2019 Southeastern Conference (SEC) Faculty Achievement award. The Honor Qualifies Rodgers as the University of Missouri Nominee for the SEC’s Professor of the Year Award Columbia, Mo. (March 28, 2019) — Shelly Rodgers, professor of strategic communication at the Missouri School of Journalism, has been … Continued
Advertising Scholar on Consumer Behavior to Present on Tuesday, March 19
Internationally-recognized scholar and author Ronald J. Faber will lecture at the Missouri School of Journalism as part of the School’s Distinguished Visiting Scholar Program from noon to 1:30 p.m., Tuesday, March 19, in the Fred W. Smith Forum of the Reynolds Journalism Institute. Faber’s presentation is free and open to the public. Ron Faber Will … Continued
Missouri Students Report on Detroit Auto Show, Share Research Findings with GM Executives and PR Agencies
Missouri School of Journalism students recently traveled to Detroit for the North American International Auto Show and the opportunity to present their research findings to executives and communications team members at General Motors. Student-Staffed MOJO Ad Agency Snags Chevrolet as Its 2018-19 Client By Jennifer Nelson Columbia, Mo. (Feb. 8, 2019) — A trip to … Continued
3 Missouri Students Selected for AAF’s 2019 ‘Most Promising Multicultural Students Program’
Mizzou strategic communication seniors Nour Feghali, Rachel Kim and Alicia White are among 50 students nationwide selected for the American Advertising Federation’s Most Promising Multicultural Students Program. They will spend four days in February interviewing and networking with advertising industry professionals in New York City. Strategic Communication Undergrads Will Spend Four Days in February Interviewing … Continued