Tag: Advertising
Retired Advertising Professor Ruth Briggs Bratek Dies
She Was One of the First Women Journalism Educators to Teach at the Missouri School of Journalism The following obituary, courtesy of Allen Funeral Home, has been edited. Bloomington, Ind. (May 4, 2016) — Darlene Ruth Briggs Bratek, one of the first woman journalism educators to teach at the University of Missouri, died May 1, … Continued
Research Provides New Insights into Youth and Young Adult Market
Those Ages 18 to 24 Are Creating a New Version of the American Dream, Study Finds By Kara Simon Public Relations Account Executive MOJO Ad Columbia, Mo. (March 31, 2016) — The just-released State of the Youth and Young Adult (YAYA) Report can help marketers and businesses wanting to attract, hire or retain those ages … Continued
Strategic Communication Career Fair Attracts Top National Agencies
MOJO Ad Public Relations Team Plans, Staffs and Executes the Entire Event By Eimear Arkins Columbia, Mo. (March 17, 2016) — Leading agencies from across the country attended the Strategic Communication Career Fair on Feb. 11 at the Reynolds Alumni Center on the University of Missouri campus. The Career Fair, now in its ninth year, … Continued
National Association of Black Journalists Travel to Atlanta for Media Tour
32 Students Visit News Media, Agencies; Connect with Alumni During Trip By Seinga Macauley Public Relations Chair NABJ Mizzou Columbia, Mo. (Feb. 17, 2016) — The National Association of Black Journalists Ale Chapter (NABJ) traveled to Atlanta, Feb. 2-7, for its annual Media Tour. The trip is the group’s most anticipated event of the school … Continued
Senior Wins American Advertising Federation Scholarship
Cecilia Zheng Receives $1,000 Scholarship from the St. Louis AAF Chapter for Academic Achievements and Excellence By Patrick LeBeau Columbia, Mo. (Feb. 10, 2016) — Missouri School of Journalism senior Cecilia (Congrong) Zheng was awarded a $1,000 scholarship award from the American Advertising Federation (AAF) St. Louis chapter for the 2015-16 school year. The merit-based … Continued
New Book on Ethics Addresses Challenges in Advertising, Public Relations, Marketing
Professors Margaret Duffy, Esther Thorson Hope ‘Persuasion Ethics Today’ Will Help Students and Practitioners with Difficult Questions By Kiara Ealy Columbia, Mo. (Feb. 3, 2016) — Two Missouri School of Journalism professors, Margaret Duffy and Esther Thorson, have published a new book that explores communication ethics in the fields of advertising, promotions, public relations and … Continued
Strategic Communication Career Fair to Feature a Job Hunt Q&A
Agency Professionals Will Share Honest Advice, Detailed Expectations with Students By Kara Simon Public Relations Account Executive for MOJO Ad Columbia, Mo. (Jan. 20, 2016) — Top agency professionals from Los Angeles and St. Louis will share information about the search for jobs and internships, the application process and salary negotiation at an upcoming event … Continued
AAF Mizzou Students Connect with Professionals on Trip to Chicago
Alumni, Others Provide a Glimpse into Life Working at an Agency Columbia, Mo (Nov. 11, 2015) — A group of 24 students studying strategic communication at the Missouri School of Journalism traveled to Chicago in late October to tour a variety of advertising, public relations and digital marketing agencies. The trip, organized for members of … Continued
Missouri Honor Medal Winners to Present Master Classes on Oct. 26
All Presentations Are Free and Open to the Public Columbia, Mo. (Oct. 26, 2015) — The recipients of the Missouri Honor Medal for Distinguished Service in Journalism will speak about their areas of expertise in a daylong series of master classes on Monday, Oct. 26. The presentations will begin at 9 a.m. at the Missouri … Continued
AAF Mizzou Receives National Recognition for Membership Growth
American Advertising Federation Cites Chapter’s Outstanding Recruitment Efforts, Increased Participation, Networking Opportunities By Patrick LeBeau Columbia, Mo. (Oct. 12, 2015) — The American Advertising Federation has recognized the student chapter at the University of Missouri for its outstanding recruitment efforts for the 2015-16 academic year and year-over-year improvement from last year. AAF Mizzou, the Missouri … Continued