Tag: Advertising
More than 560 Awards and Honors: Missouri Students, Faculty Celebrate Excellence
Individual and School Achievements Represent the Highest Standards in Research, Multimedia, Writing and More Columbia, Mo. (July 14, 2015) — Missouri School of Journalism students, faculty and staff earned more than 560 top awards, honors and other recognitions during the 2014-15 academic year. Among the listings are a National Edward R. Murrow Award, selections for … Continued
Faculty, Alumni, Students to Present Papers at Global Research Conference
11 Papers Earn Top Awards; 30 Scholars Serve in Leadership Roles Columbia, Mo. (July 15, 2014) — Missouri School of Journalism faculty, students and alumni will present an impressive 99 peer-reviewed research papers – 11 of these earning top research awards – at the upcoming Aug. 6-9 conference of the Association for Education in Journalism … Continued
Two from the Missouri School of Journalism Recognized by Editor & Publisher Journal
Missourian’s Ad Director Bryan Chester and Ryan Martin, BJ ’10, Named to Publication’s ’25 Under 35′ List Reprinted with permission from Editor and Publisher. Columbia, Mo. (April 24, 2015) — Bryan Chester, the advertising director at the Columbia Missourian, and Ryan Martin, BJ ’10, the managing director at The Elkhart Truth in Indiana, were recently … Continued
MOJO Ad Team Shares Mindset of Those Ages 18-24 to Los Angeles Agencies
The State of the YAYA (Youth and Young Adult) Report Features Insights and Marketing Strategies By Emilie Scott Public Relations Account Executive MOJO Ad Columbia, Mo. (April 7, 2015) — A team of eight MOJO Ad students from the Missouri School of Journalism presented the 2015 State of the YAYA report to top agencies in … Continued
Cynthia Frisby Publishes New Book on Stereotypes, Media Effects
Chapters Cover Racism, Sexism, Other Disparities in the News Media By Annie Rees Columbia, Mo. (March 17, 2015) — A new book by Associate Professor Cynthia Frisby provides insight to the uses, gratifications and effects of media exposure on diverse audiences. “How You See Me, How You Don’t” (Tate Publishing) is a collection of essays … Continued
Strategic Communication Career Fair Attracts a Record 45 Companies
Students’ Extensive Preparation Impresses Recruiters By Tori Dremonas Public Relations Account Executive MOJO Ad Columbia, Mo. (March 5, 2015) — Some of the world’s largest multinational agencies were among the record 45 companies that participated in the Strategic Communication Career Fair on Feb. 12 at the Reynolds Alumni Center on the University of Missouri campus. … Continued
Columbia Missourian: ‘Significant’ Revenue from Google Surveys
Feedback from Readers and Advertisers Has Been Positive, Marketing Manager Says By Catherine Payne, NAA Content Producer Originally published Dec. 3, 2014. Republished by permission of NAA. Are readers willing to pay for newspaper digital content with money or time? One daily newspaper found out that the answer is yes. Since June 23, the Columbia Missourian has … Continued
2 Seniors Selected for ‘Most Promising Multicultural Students Program’
The American Advertising Federation’s Initiative Promotes Diversity and Inclusion Within the Industry By Caroline Murray Columbia, Mo. (Nov. 6, 2014) — Two Missouri School of Journalism undergraduates have been selected for the 2015 Most Promising Multicultural Students Program sponsored by the American Advertising Federation. Ebony Francis and Anthony Tovar, both seniors studying strategic communication, were among the … Continued
Esther Thorson Discusses Ethics, TV Ads in DeFleur Lecture at Boston University
The Distinguished Series Honors a Prominent Mass Communication Research Scholar By Rebecca Dell Columbia, Mo. (Nov. 4, 2014) — Esther Thorson presented the fall 2014 Dr. Melvin L. DeFleur Distinguished Lecture in the College of Communication at Boston University. Thorson serves as associate dean of graduate studies and director of research for the Donald W. … Continued
2 Strategic Communication Students Win in National 3% Competition
Poster by Jenny Sanchez and Anna Vierneisel Seeks Gender Diversity in Creative Advertising Leadership By Caroline Murray Columbia, Mo. (Oct. 18, 2014) — Strategic communication students Jenny Sanchez, a master’s student, and Anna Vierneisel, a senior, have been named winners of the 3% Student Competition. They will represent the Missouri School of Journalism at the … Continued