Cynthia Frisby Publishes New Book on Stereotypes, Media Effects

How You See Me, How You Don't

Chapters Cover Racism, Sexism, Other Disparities in the News Media

By Annie Rees

Columbia, Mo. (March 17, 2015) — A new book by Associate Professor Cynthia Frisby provides insight to the uses, gratifications and effects of media exposure on diverse audiences.

How You See Me, How You Don't
How You See Me, How You Don’t

“How You See Me, How You Don’t” (Tate Publishing) is a collection of essays on stereotypes and representation of media and its effects on minorities, women and adolescents. Chapters cover racism, sexism and other disparities in the media. The book gives readers a sense of how media work and how issues might be framed.

Frisby’s research has been influenced by her desire to refine and evaluate advertising messages and their effects on consumers, specifically trying to discern how knowledge, culture, motivations, perceptions and attitudes about issues influence consumer behavior.

Frisby joined the Missouri School of Journalism faculty in 1998. She has taught a variety of strategic communication courses, including sports and entertainment promotion, strategic campaigns, women in the media and media planning and practice. Frisby received the William T. Kemper Award for Excellence in Teaching in 2002 and the Provost Outstanding Junior Faculty Teaching Award in 2000.

“How You See Me, How You Don’t” is Frisby’s second book. Her first, “Journalism Across Cultures,” (Iowa State University Press) was co-authored with Fritz Cropp and Dean Mills.

Updated: August 15, 2019

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