Cynthia M. Frisby


Doctoral Faculty, Strategic Communication

140-B Walter Williams Hall
Missouri School of Journalism
Columbia, MO 65211-1200

CYNDI FRISBY is a nationally-recognized authority on media portrayals of minorities, athletes, women and teens. Frisby studies how media messages contribute toward creating or maintaining stereotypes and biases against minorities, athletes, women and teens. Among other topics, she has investigated the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African American women. Frisby also studies race and gender representation in sports; she analyzed coverage of black male athletes by magazines and news websites from 2002-2012 and demonstrated that news stories involving instances of crime or violence were more heavily covered when they involved black athletes.

Additionally, Frisby provides research-based decision-making assistance to health organizations developing communication campaigns for underserved populations. She conducted two separate studies focused on effective messaging on breast cancer prevention among African American women. She found that testimonials from cancer survivors are the most effective way to increase awareness and willingness to have mammograms among this group.

Frisby’s enthusiasm for her research is reflected clearly in the classroom, where she has won numerous awards for excellence in teaching. In 2002 the University of Missouri awarded her one of its highest teaching honors, the William T. Kemper Fellowship. Student-athletes recognized her outstanding teaching by naming her one of the four Most Inspiring Professors on the MU campus in 2007. Several Mizzou ’39 honorees have named Frisby as their mentor. Mizzou ’39 honors outstanding seniors for their academic achievements, leadership and service.

Frisby earned her doctorate degree and her master’s degree from the University of Florida’s College of Journalism and Mass Communications. She joined the Missouri School of Journalism faculty in January 1998 and is a full professor of strategic communication with a joint appointment in the communication department in the College of Arts and Science.


  • William T. Kemper Award for Excellence in Teaching, April 2002
  • Provost Outstanding Junior Faculty Teaching Award, October 2000
  • University of Missouri Faculty Incentive Grant, March 2000

Books and Book Chapters

  • Frisby, C.M. (2020). Current Controversies in Media, Sports and Culture. San Diego, CA: Cognella Publishing.
  • Frisby, C.M. (2018). Race, Gender, Sports and The Media. San Diego, CA: Cognella Publishing. Book proposal accepted for publication.
  • Stone, B. B., Baker, E.A., and Frisby, C.M. (2015). Technology: Harnessing affordances to address pedagogical challenges. In A. Strathman and J. Spain (Eds.), The pursuit of teaching excellence: Lessons from the University of Missouri Kemper Teaching Fellows (pp. 99-134). Columbia, MO: University of Missouri Press.
  • Frisby, C.M. (2015). How you see me, how you don’t: Essays on stereotypes and representation of media and its effects on minorities, women, and adolescents. Oklahoma City, OK: Tate Publishing.
  • Frisby, C.M. (2015). Race and gender representations in sports. In M. Len-Rios and E. Perry (Eds), Cross-cultural journalism: Communicating strategically about diversity. (pp. 297-31). New York, NY: Routledge Press.
  • Frisby, C.M. (2013). Getting real with reality TV. In K.A. Ackley (Ed.), Perspectives on contemporary issues: Reading across the disciplines (8th ed.) (pp. 250-251), Boston, MA: Cengage Learning.
  • Frisby, C.M. (2007). Getting real with reality TV. In J. Gorham (Ed.). Annual editions: Mass media (7th ed.), (pp. 56-62). Guilford, CT: Dushkin/McGraw-Hill.
  • Frisby, C.M. (2004). The changing faces of advertising: Minority images and the media. In F. Cropp, C.M. Frisby, and D. Mills (Eds.). Journalism across cultures. (pp. 187-201). Ames, IA: Iowa State Press.
  • Cropp, F., Frisby, C.M., and Mills, D. (2004). Journalism across cultures. Ames, IA: Iowa State Press.
  • Frisby, C.M. (2000). Black like me: How idealized images of Caucasian women affect body esteem and mood states of African-American females, [Google Books Version], Retrieved from

Journal Publications (Refereed)

  • Frisby, C.M. (2019). We are Still Here: Microaggressions targeted toward Native Americans by Social Media Users, manuscript submitted for publication.
  • Frisby, C.M. and Hu, Lingshu (2019). A Light that Moves Forward: Native Americans and Microaggressions on Social Media, International Review of Social Sciences, 7(7), pp. 332-346.
  • Frisby, C.M. (2019). Black and beautiful: An investigation of colorism and strides toward inclusivity in the cosmetic industry, Advances in Journalism and Communication, 7(7), pp. 1 – 20.
  • Frisby, C.M. and Behm-Morawitz, E. (2019). Undressing the words: prevalence of profanity, misogyny, violence, and gender role references in popular music from 2006-2016. Journal of Communication: Media Watch, 10(1), 5-21, doi: 10.15655/mw/2019/v10i1/49562.
  • Frisby, C.M. (2018). “Oh see what we say:” A content analysis of partisan media’s framing of the take a knee silent protest by the NFL, American International Journal of Humanities and Social Science, 4(3), pp. 6-18.
  • Frisby, C.M. and Wanta, W. (2018). Media hype and its effect on athletes’ self-concept and performance, Advances in Journalism and Communication, 6(1), pp. 1-18.
  • Dell, R. and Frisby, C.M. (2017). Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes, Advances in Journalism and Communication, accepted for publication, October 2017.
  • Brannen, J. and Frisby, C.M. (2017). Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty, Theoretical Economics Letters, 7(6), 1848-1864.
  • Brannen, J. and Frisby, C.M. (2017). Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty, Theoretical Economics Letters, accepted for publication October 2017.
  • Medvedeva, Y., Frisby, C.M., and Moore, J. (2017). Celebrity capital of actresses of color: A mixed methods study, Advances in Journalism and Communication, 5(3), 183-203.
  • Frisby, C.M. (2017). Sacrificing Dignity for Publicity: Portrayals of Female Athletes on “Sports Illustrated” and “ESPN The Magazine” Covers from 2012-2016, Advances in Journalism and Communication, 5(2), 120-125, doi: 10.4236/ajc.2017.52007.
  • Frisby, C.M. (2017). Sexualization and Objectification of Female Athletes on Sport Magazine Covers: Improvement, Consistency, or Decline?, International Journal of Humanities and Social Science, 7(5), 1-23. ISSN 2220-8488 (Print), 2221-0989 (Online)
  • Frisby, C.M. (2017). A Content Analysis of Racial and Sexist Microagressions in Print News Stories about Serena Williams and Angelique Kerber, Open Journal of Social Sciences, 5, 263-281.
  • Allen, K. and Frisby, C.M. (2017). A Content Analysis of Micro Aggressions in News Stories about Female Athletes Participating in the 2012 and 2016 Summer Olympics. Journal of Mass Communication and Journalism, 7, 334-339. doi: 10.4172/2165-7912.1000334.
  • Frisby, C.M. (2017). Misrepresentations of Lone Shooters: The disparate treatment of Muslim, African American, Hispanic, Asian, and White perpetrators in the U.S. news media, Advances in Journalism and Communications, 5(2), 162-184.
  • Frisby, C.M. (2016). Delay of game: A content analysis of coverage of Black male athletes by magazines and news websites 2002-2012. Advances in Journalism and Communications, 4(4), 2-15.
  • Page, J., Duffy, M., Frisby, C.M., and Perreault, G. (2016). Richard Sherman speaks and almost breaks the Internet: Race, media, and football, Howard Journal of Communication, 1-20, http://
  • Kateman, M. and Frisby, C.M. (2015). Summer expeditions: A messaging content analysis through the critical race theory lens. Journal of School Public Relations, 35(4), 451-476.

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Updated: August 14, 2019