CYNDI FRISBY is a nationally-recognized authority on media portrayals of minorities, athletes, women and teens. Frisby studies how media messages contribute toward creating or maintaining stereotypes and biases against minorities, athletes, women and teens. Among other topics, she has investigated the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African American women. Frisby also studies race and gender representation in sports; she analyzed coverage of black male athletes by magazines and news websites from 2002-2012 and demonstrated that news stories involving instances of crime or violence were more heavily covered when they involved black athletes.
Frisby earned her doctorate degree and her master’s degree from the University of Florida’s College of Journalism and Mass Communications. She was part of the Missouri School of Journalism faculty from 1998 to 2020.
- William T. Kemper Award for Excellence in Teaching, April 2002
- Provost Outstanding Junior Faculty Teaching Award, October 2000
- University of Missouri Faculty Incentive Grant, March 2000
Books and Book Chapters
- Frisby, C.M. (2020). Current Controversies in Media, Sports and Culture. San Diego, CA: Cognella Publishing.
- Frisby, C.M. (2018). Race, Gender, Sports and The Media. San Diego, CA: Cognella Publishing. Book proposal accepted for publication.
- Stone, B. B., Baker, E.A., and Frisby, C.M. (2015). Technology: Harnessing affordances to address pedagogical challenges. In A. Strathman and J. Spain (Eds.), The pursuit of teaching excellence: Lessons from the University of Missouri Kemper Teaching Fellows (pp. 99-134). Columbia, MO: University of Missouri Press.
- Frisby, C.M. (2015). How you see me, how you don’t: Essays on stereotypes and representation of media and its effects on minorities, women, and adolescents. Oklahoma City, OK: Tate Publishing.
- Frisby, C.M. (2015). Race and gender representations in sports. In M. Len-Rios and E. Perry (Eds), Cross-cultural journalism: Communicating strategically about diversity. (pp. 297-31). New York, NY: Routledge Press.
Journal Publications (Refereed)
- Frisby, C.M. (2019). We are Still Here: Microaggressions targeted toward Native Americans by Social Media Users, manuscript submitted for publication.
- Frisby, C.M. and Hu, Lingshu (2019). A Light that Moves Forward: Native Americans and Microaggressions on Social Media, International Review of Social Sciences, 7(7), pp. 332-346.
- Frisby, C.M. (2019). Black and beautiful: An investigation of colorism and strides toward inclusivity in the cosmetic industry, Advances in Journalism and Communication, 7(7), pp. 1 – 20.
- Frisby, C.M. and Behm-Morawitz, E. (2019). Undressing the words: prevalence of profanity, misogyny, violence, and gender role references in popular music from 2006-2016. Journal of Communication: Media Watch, 10(1), 5-21, doi: 10.15655/mw/2019/v10i1/49562.
- Frisby, C.M. (2018). “Oh see what we say:” A content analysis of partisan media’s framing of the take a knee silent protest by the NFL, American International Journal of Humanities and Social Science, 4(3), pp. 6-18.
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- Nov 17, 2015 Missouri Honor Medalist Lincoln Stephens Presents 'Life Is A Pitch' Workshop
- Sep 25, 2015 National Association of Black Journalists Chapter Hosts Speed Mentoring Activity
- Jul 15, 2015 Faculty, Alumni, Students to Present Papers at Global Research Conference
- Jun 02, 2015 Black Athletes Stereotyped Negatively in Media Compared to White Athletes
- May 28, 2015 Missouri Has Strong Presence at International Communication Conference
- Mar 17, 2015 Cynthia Frisby Publishes New Book on Stereotypes, Media Effects
- Feb 05, 2015 Students Present Campaign Ideas to St. Louis Rams Executives
- Jul 24, 2014 Missouri School of Journalism Faculty, Students and Alumni to Present 100-Plus Papers at International Conference; 18 Earn Top Paper Awards
- Jun 24, 2014 School to Host 2014 Reynolds High School Journalism Institute in July
- Feb 06, 2014 Missouri School of Journalism Dean to Retire in August
- Sep 08, 2011 Journalism Faculty, Students and Alumni Receive 18 Awards for Outstanding Peer-Reviewed Research Papers at AEJMC
- Sep 08, 2011 Missouri Journalism Faculty, Students and Alumni Present 94 Papers at International Research Conference
- Apr 07, 2011 Missouri Journalism Professor Awarded 2011 Kemper Fellowship for Teaching Excellence
- Jul 22, 2009 Missouri Journalism Faculty, Students to Present 50 Scholarly Papers, Lead 21 Sessions at Upcoming Research Conference
- May 19, 2009 Missouri Faculty, Students Present 36 Papers at ICA Conference
- Mar 13, 2009 Strategic Communication Career Fair Provides Students Job, Internship Opportunities
- Dec 03, 2007 Missouri School of Journalism Shares Grant to Improve Missouri's Health Literacy
- Apr 06, 2007 Kraxberger Earns 2007 Kemper Fellowship, University's Top Honor for Teaching Excellence
- Mar 20, 2007 Missouri Student-Athletes Honor Strategic Communication Professor as Most Inspiring Teacher
- Feb 26, 2007 13 Journalism Seniors Inducted into Elite Mizzou '39
- Jan 31, 2007 Spirituality Plays Important Role in Breast Cancer Information Processing for African-American Women, Study Finds
- Sep 20, 2005 Dean Mills Honored as Recipient of Pacheco Leadership Award
- Aug 08, 2005 Missouri Journalism Students and Faculty Present 32 Papers, Win Four Student Awards at 2005 AEJMC Convention
- Jun 10, 2005 Ethnic Groups Process Breast Cancer Information Differently, MU Researcher Finds
- Apr 28, 2005 Media Impact on Breast Cancer Awareness, Anxiety Different for Caucasian and African-American Women, MU Researcher Finds
- Apr 25, 2005 John Schneller, Journalism Professor, Receives Kemper Award
Updated: December 11, 2020