Cynthia M. Frisby

Professor Emeritus

CYNDI FRISBY is a nationally-recognized authority on media portrayals of minorities, athletes, women and teens. Frisby studies how media messages contribute toward creating or maintaining stereotypes and biases against minorities, athletes, women and teens. Among other topics, she has investigated the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African American women. Frisby also studies race and gender representation in sports; she analyzed coverage of black male athletes by magazines and news websites from 2002-2012 and demonstrated that news stories involving instances of crime or violence were more heavily covered when they involved black athletes.

Frisby earned her doctorate degree and her master’s degree from the University of Florida’s College of Journalism and Mass Communications. She was part of the Missouri School of Journalism faculty from 1998 to 2020.


  • William T. Kemper Award for Excellence in Teaching, April 2002
  • Provost Outstanding Junior Faculty Teaching Award, October 2000
  • University of Missouri Faculty Incentive Grant, March 2000

Books and Book Chapters

  • Frisby, C.M. (2020). Current Controversies in Media, Sports and Culture. San Diego, CA: Cognella Publishing.
  • Frisby, C.M. (2018). Race, Gender, Sports and The Media. San Diego, CA: Cognella Publishing. Book proposal accepted for publication.
  • Stone, B. B., Baker, E.A., and Frisby, C.M. (2015). Technology: Harnessing affordances to address pedagogical challenges. In A. Strathman and J. Spain (Eds.), The pursuit of teaching excellence: Lessons from the University of Missouri Kemper Teaching Fellows (pp. 99-134). Columbia, MO: University of Missouri Press.
  • Frisby, C.M. (2015). How you see me, how you don’t: Essays on stereotypes and representation of media and its effects on minorities, women, and adolescents. Oklahoma City, OK: Tate Publishing.
  • Frisby, C.M. (2015). Race and gender representations in sports. In M. Len-Rios and E. Perry (Eds), Cross-cultural journalism: Communicating strategically about diversity. (pp. 297-31). New York, NY: Routledge Press.

Journal Publications (Refereed)

  • Frisby, C.M. (2019). We are Still Here: Microaggressions targeted toward Native Americans by Social Media Users, manuscript submitted for publication.
  • Frisby, C.M. and Hu, Lingshu (2019). A Light that Moves Forward: Native Americans and Microaggressions on Social Media, International Review of Social Sciences, 7(7), pp. 332-346.
  • Frisby, C.M. (2019). Black and beautiful: An investigation of colorism and strides toward inclusivity in the cosmetic industry, Advances in Journalism and Communication, 7(7), pp. 1 – 20.
  • Frisby, C.M. and Behm-Morawitz, E. (2019). Undressing the words: prevalence of profanity, misogyny, violence, and gender role references in popular music from 2006-2016. Journal of Communication: Media Watch, 10(1), 5-21, doi: 10.15655/mw/2019/v10i1/49562.
  • Frisby, C.M. (2018). “Oh see what we say:” A content analysis of partisan media’s framing of the take a knee silent protest by the NFL, American International Journal of Humanities and Social Science, 4(3), pp. 6-18.

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Updated: December 11, 2020